The right customer relationship management (CRM) platform can help financial advisors scale their business with ease.
If you don’t have the right tools, it’s easy to mismanage clients and fumble leads (ultimately tanking your business).
I’m AJ—here to help. I’ve spent the last decade building my business to a successful multiple seven-figure exit.
I’ve learned what works (and doesn’t) while using just about every business management platform under the sun.
So, let’s break down this hand-selected list of the best CRMs for financial advisors! Stick around for some helpful tips to help you pick one!
After years of SBB testing, here is our list of the best CRMs for financial advisors:
- Best CRM for Financial Advisors For Ease of Use: Pipedrive
- Best CRM for Financial Advisors For Integrations: HubSpot
- Best CRM for Financial Advisors For Automation: Monday.com
- Best CRM for Financial Advisors For Client Management: Vtiger
- Best CRM for Financial Advisors For Beginners: Less Annoying CRM
- Best CRM for Financial Advisors For Lead Management: Zoho CRM
How Did We Test The Best CRM For Financial Advisors?
My team and I tested each platform (over six months) in terms of the following:
- Hands-On Experience
- Ease of Use
- Scalability
- Feature Assessment
- Customer Support
- Third-Party Reviews
How We Objectively Test Each Platform:
AJ's got a knack for kick-starting businesses, putting them on autopilot, and setting them up for acquisition. Over the past decade, he's been right in the thick of things with hundreds of small businesses, helping them with just about everything under the business sun. If you need advice on software suites and choices? AJ's your guy.
We roll up our sleeves and dive into the top CRM features we think are pretty crucial for small businesses. Stuff like reports and analytics, options to customize your pipelines, and the ability to link up with other apps and services. We know what makes small businesses tick, so we know what features they need to get the job done.
Money matters, folks! When it comes to picking a CRM system, price is usually the deal-breaker. We give a big thumbs up if a provider charges $30 or less per user each month for their starter plan. Extra brownie points for throwing in a freebie plan or trial, options to scale up or down as needed, and the freedom to pay monthly or yearly. We're looking for flexability for small businesses.
We all know support is mega important when you're choosing a CRM platform. This is especially true for those smaller businesses or sales teams who can't afford to have tech wizards on their payroll. We put our detective hats on to see if these companies offer round-the-clock support, and we looked at the different ways you can get help. We're talking live chat (like, real-time convo), email tickets, a good old-fashioned phone call, and self-service tools (for the DIY-ers out there).
When you're in the business of picking a CRM, integrations are like the secret sauce that takes your burger from 'meh' to 'mind-blowing'. Imagine, all your favorite apps and tools, working together in perfect harmony, making your workflow smoother than a fresh tub of Nutella. When we review a CRM, we look at the integrations most SMB owners are looking for.
When you're reviewing a Customer Relationship Management (CRM) system, it's essential to pay close attention to its ease of use. After all, a CRM is as beneficial as its usability. A simple, intuitive interface saves you and your team a great deal of time and headache. When we're reviewing each CRM, this is a crucial aspect that we look for.
The importance of Mobile CRM cannot be overstated in today's digital age. It's essential for fostering strong customer relationships and managing business activities. Mobile access to CRM makes it possible for sales teams to update and access customer information in real time, improving efficiency and ensuring up-to-date data. Mobile CRM can have a massive impact on SMBs, so thoroughly testing it is essential for each one of our reviews.
Pipedrive: Best For Ease of Use
Bonfire Rating: 4.7/5
Pipedrive: Best pipeline management in the game.
Pipedrive
Learn More Today!-
Low Startup Pricing
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Customizable Project Management
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Powerful Lead Generation Tools
Why We Picked Pipedrive
Pipedrive is a customer relationship management (CRM) tool that focuses on simplicity and ease of use above all else.
Some notable features include the following:
- Fantastic interface
- Sales pipeline management
- Client management
- Scheduling calendar
- Task tracking
- Reporting & analytics
Pipedrive offers additional features you can pay for as needed, allowing you to tailor your CRM to your business’s specific needs.
Pipedrive Features
Managing your schedule and appointments is crucial for any financial advisor.
Luckily, Pipedrive offers a fantastic scheduling calendar (shown below) that integrates with your email and other apps (like Google or Outlook Calendar).
This allows you to easily do the following:
- Sync & schedule appointments
- Set reminders
- Collaborate with team members (in real time)
Pipedrive’s scheduling calendar also offers daily, weekly, and monthly views, making it easy to see everything you have scheduled at a glance.
Our two cents: Pipedrive’s calendar interface is intuitive and easy to use, perfect for financial advisors juggling multiple meetings and deadlines.
If you’re still stuck using spreadsheets to manage your client data, it’s time for a change.
Pipedrive has got you covered with its extensive client management capabilities.
This includes the following:
- Client profiles
- Contact, lead & deal tracking
- Custom data fields
- Email integration
- File storage
Managing your client information in Pipedrive is a breeze; you can easily view all relevant information in one place (like the example below).
The color-coded labels are especially helpful for quickly identifying where a client is in the sales process.
The rundown: Pipedrive’s client management features make it easy to keep track of all your clients and their information, allowing you to provide better service and personalized communication.
If you can’t manage your day-to-day tasks, staying on top of everything you need to do as a financial advisor is tough.
Pipedrive makes task tracking easy with the following features:
- Task lists
- Reminder notifications
- Customizable task statuses
- Integration with email & calendar apps
With Pipedrive, you can easily see which tasks are a priority and which ones can wait,
The new task cards (shown below) are easy to use and visually pleasing, making task management less overwhelming.
You can customize the following from each card:
- Activity type
- Time & date
- Location
- Associated guests
- Description
- Associated deals & contacts
Plus, each card allows you to see your calendar, so you don’t double-book yourself.
The need to know: Pipedrive’s task-tracking capabilities are simple yet effective, helping busy financial advisors stay organized and on top of their workload.
Pipedrive Pricing
Pipedrive offers a free plan in addition to three paid plans:
- Essential: $21.90/Month
- Advanced: $39.90/Month
- Professional: $59.90/Month
- Power: $74.90/Month
- Enterprise: $119.00/Month
Check out our complete Pipedrive pricing guide.
Pipedrive Pros and Cons
- Extremely friendly user-interface
- Great client management
- Powerful scheduling & task tracking
- Impressive mobile app
- No free plan
- Additional features cost extra
HubSpot CRM: Best For Integrations
Bonfire Rating: 4.8/5
HubSpot CRM has everything you need to help manage customer relationships. Seriously, it's got it all.
HubSpot
Learn More Today!-
Tons of Free Tools From Each Hub
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Live Chat Capabilities
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Robust Integrations
Why We Picked HubSpot CRM
HubSpot offers a suite of tools to help manage every aspect of your financial advising business.
Here are some standout features:
- Tons of integrations
- Great client management
- Powerful workflow automation
- Campaign management
- Mobile app
HubSpot is what I like to call a triple threat. It’s powerful, easy to use, and 100% free!
HubSpot CRM Features
Integrating all your accounting and financial management tools in one place is essential for any financial advisor.
HubSpot CRM offers integrations with popular tools such as:
- QuickBooks
- Xero
- FreshBooks
- MailChimp
- Google Workspace
In fact, HubSpot boasts over 300 native integrations with its App Marketplace (shown below), making it one of the most versatile CRMs on the market.
This means you can easily track and manage all your financial data in one central location.
HubSpot also pairs seamlessly with Zapier, allowing for over 5,000 additional applications.
As your business grows, you can continue to add new integrations without having to switch CRMs or disrupt your workflow.
The brass tacks: HubSpot is the ultimate integration hub for financial advisors—bar none.
Without clients, you wouldn’t have a financial advising business.
HubSpot CRM offers features that make managing and nurturing those client relationships easier, such as:
- Contact information storage
- Notes & communication history
- Tags & segmentation
- Custom fields
It’s easy to view and edit contact records in HubSpot, including the following information:
- Name
- Owner
- Job title
- Email & phone number
- Lifecycle stage
- Lead status
- Notes & tags
- Attachments
- Custom fields
Here’s how it looks (to give you some reference).
Once you’ve added your contacts, you can get a bird’s eye view of everything from your contacts dashboard (shown below).
This fully customizable dashboard allows you to tailor HubSpot to your financial advisor business with minimal effort.
The nitty gritty: Regarding contact management, HubSpot delivers in a big way.
This is the CRM for you if you want to get organized and manage your contacts like never before.
I’ve always been a firm believer in working smarter, not harder.
After all, you want to spend your time providing top-notch financial advice and growing your business—not doing repetitive tasks.
With HubSpot’s workflow automation, you can accomplish the following:
- Create automated email campaigns
- Set up email templates for easy communication
- Automate lead nurturing processes
- Send follow-up emails after meetings or appointments
- Trigger tasks & reminders for yourself or your team
This feature is a game-changer for financial advisors looking to save time and streamline their workflow.
HubSpot lets beginners hit the ground running with powerful pre-made automation templates (shown below).
These templates essentially eliminate the barrier to entry, making it easy for anyone to get started with effective automation.
If you want to create advanced custom automation, HubSpot offers a streamlined automation creation interface.
You can connect triggers, actions, and conditions to make your automation as simple or complex as possible.
Here’s how this feature looks midway through the creation process.
The bottom line: HubSpot’s automation capabilities are unmatched and can help you take your financial advising business to the next level.
Sit back and watch the magic happen while you focus on what matters—providing top-notch financial advice.
HubSpot CRM Pricing
HubSpot CRM offers a free plan in addition to three paid plans:
- Free Plan – Free Forever
- Starter CRM Suite – $30/Month
- Professional CRM Suite – $1,335/Month
- Enterprise CRM Suite – $5,000/Month
Check out our in depth HubSpot pricing guide!
HubSpot CRM Pros and Cons
- Tons of free tools
- Impressive integrations
- Intuitive interface
- Powerful client management
- Great automation creation
- Advanced plans are expensive
- CMS Hub lacks customization options
Monday.com: Best For Automation
Bonfire Rating: 4.8/5
Monday.com was made for the dreamers, the folks who get stuff done!
Monday.com
Learn More Today!-
Tons of Project Management Tools
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Affordable Pricing & Free Forever Plan
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Powerful Analytics & Reporting
Why We Picked Monday.com
Monday.com is a comprehensive work management platform offering many benefits to financial advisors.
Here are some of our favorite features:
- Workflow automation
- Project management
- Lead management
- Client management
- Great integrations
Monday.com is perfect for financial advisors looking for an all-in-one platform to manage their business processes efficiently.
Monday.com Features
Monday.com excels in workflow automation and is guaranteed to help scale your business.
With Monday.com, you can automate the following tasks with ease:
- Onboarding
- Lead nurturing
- Task assignments & reminders
- Meeting scheduling & follow-ups
- Billing & invoicing
The platform’s automation capabilities can save you and your team countless hours each week by automating everyday tasks.
Monday.com stands out from the competition regarding automation because of how easy it is to create.
Check out the unique “When/Then” interface of Monday.com.
Plus, Monday.com offers a vast library of pre-made automation templates from which to choose.
This means you can start automating without having to create processes from scratch.
Once you’ve created and customized all your automations to your liking, you can view everything in one convenient location (pictured below).
Here, you can easily switch automations off and on while getting an overview of each process that’s being automated.
This eliminates the headache of remembering which automations are active and which aren’t.
The final verdict: Monday.com’s automation features are a game-changer for financial advisors looking to streamline their processes and save time (no coding knowledge needed).
Managing hot leads effectively can make or break your financial advising business.
Monday.com makes it easy to stay on top of leads with the following features:
- Customizable lead capture forms
- Lead tracking & nurturing
- Lead scoring
- Automated follow-ups and reminders
- Real-time analytics & reporting
With Monday.com, you can easily create custom lead forms tailored to your business’s needs.
This means you can gather all the information you need from potential clients without any unnecessary back-and-forth.
Once leads are captured, they’re automatically added to your lead tracking board (pictured below), making it easy for you to track and nurture them through the sales process.
You can also assign tasks and reminders to team members to ensure timely and efficient follow-ups.
Plus, with real time lead analytics, you can see how your leads progress through the sales process and make data-driven decisions to improve your strategy.
Our takeaway: Monday.com’s lead management features are a must-have for financial advisors looking to effectively manage and convert leads into clients.
Your data can tell you a lot about your business, and Monday.com offers robust reporting and analytics to help you make sense of it all.
With Monday.com, you can generate custom reports on the following:
- Lead generation
- Sales pipeline
- Billing & finances
- Project progress
- Team performance
These reports are customizable, allowing you to focus on the data that matters most to your business.
Here’s an example of a customized sales dashboard report from Monday.com.
Our takeaway: Monday.com’s reporting and analytics features are a no-brainer for financial advisors who want to make data-driven business decisions.
Monday.com Pricing
Monday.com offers four paid plans in addition to a free plan.
These include the following:
- Free – Free Forever
- Basic – $10/Month
- Standard – $12/Month
- Pro – $20/Month
- Enterprise – Custom Pricing
Take a look at our extensive Monday.com pricing guide!
Monday.com Pros and Cons
- Fantastic lead management
- Powerful, easy to use automation
- Great user interface
- Informative reporting & analytics
- Affordable, scalable pricing
- The free plan is limited
Vtiger: Best for Client Management
Bonfire Rating: 4.8/5
Vtiger CRM is a robust all-around sales, marketing, and service platform that won't break the bank!
Vtiger
Learn More Today!-
Deal, Task, Project, and Sales Management
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Great Ticketing Tools
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Powerful Analytics and Reporting
Why We Picked Vtiger
Vtiger is a robust all-in-one CRM that offers everything a financial advisor needs to grow their business.
Some impressive features include the following:
- Sales pipeline management
- Automation creation
- Scheduling calendar
- Integrations
- Client management
Vtiger is an impressive offering of sales, marketing, and service in one affordable package!
Vtiger Features
If you’ve ever double-booked yourself or forgotten an important meeting, you know how much of a nightmare it can be.
Thankfully, Vtiger offers a fantastic scheduling calendar to help you stay on top of your appointments and tasks like a boss!
Vtiger’s scheduling calendar is user-friendly and highly customizable, allowing you to manage your schedule easily.
You can easily add and edit the following info (simply by clicking the calendar itself):
- Stage
- Milestone
- Type of task
- Priority
- Description
- Project name
Once everything is scheduled, you can easily get an overview of your entire week or month in different views (as shown below).
We especially liked the color-coding feature, as it makes it easy to differentiate between different types of tasks.
Overall, Vtiger’s scheduling calendar is a must-have for any busy financial advisor, allowing you to manage your time efficiently and stay on top of everything that needs to get done.
Vtiger allows you to connect your CRM software with many additional native integrations perfect for financial advisors.
This includes everything from document management apps to email marketing tools.
Some notable integrations include the following:
- Microsoft Outlook
- QuickBooks
- Google Drive
- Dropbox
- One Drive
- MailChimp
Vtiger makes it easy to filter these integrations by category or search for a specific app, making it simple to find what you need in the vast selection.
Here’s how the integration marketplace looks to give you a better idea.
Vtiger also offers a fantastic pairing with Zapier, unlocking thousands of additional applications for financial advisors.
So, if you want to combine your financial CRM software with your other favorite apps, Vtiger is an excellent choice.
Effectively managing your customers is key to growing any wealth management business.
Vtiger’s client management features are top-notch, giving you a complete overview of all your clients in one place.
Each contact card allows you to view and edit the following information:
- Associated deals & cases
- Invoices
- Purchase orders
- Quotes
- Sales orders
From there, you can easily track client data in one convenient place (shown below) with Vtiger’s contact dashboard.
What’s great about Vtiger’s client management is you can easily access all the necessary information without having to jump between different screens or tabs.
This saves time, making it easier for financial advisors to focus on what matters most—their clients.
The important part: Vtiger’s client management features allow you to keep track of all your customers’ data, helping you provide better service and personalized communication across the board!
Vtiger Pricing
Vtiger’s pricing can seem a little confusing at first glance.
They offer a free plan and two paid plans, but each of the paid plans contains a “standard” cost and a “single app” cost.
Standard plans give access to the full platform, including sales, marketing, and service.
Single app plans give read/write access to one aspect of the platform and read-only access to the rest.
Here’s a breakdown of the plans:
One Pilot
- Free forever plan
- 10 users
One Professional
- Standard – $42/month (per user)
- Single app – $28/month (per user)
One Enterprise
- Standard – $58/month (per user)
- Single app – $42/month (per user)
Vtiger Pros and Cons
- Fantastic client management
- Great scheduling calendar
- Powerful integrations
- The mobile app lacks some crucial features of the desktop version
- There's a bit of a learning curve to the user interface
Less Annoying CRM: Best For Beginners
Bonfire Rating: 4.8/5
Less Annoying CRM is all about keeping it simple and affordable.
Less Annoying CRM
Learn More Today!-
All Features Included for $15/Month
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Customizable Workspace
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Extremely Intuitive User Interface
Why We Picked Less Annoying CRM
Less Annoying CRM is a no-nonsense solution that’s perfect for financial advisors.
Here are some standout features:
- Scheduling calendar
- Task tracking
- Reporting & analytics
- Contact management
- Pipeline management
Less Annoying CRM is great for beginners because of its intuitive interface and ease of use.
Plus, Less Annoying CRM keeps it simple with just one pricing plan. That means you get everything the platform offers right out of the gate!
Less Annoying CRM Features
Financial advisors rely on their schedules to manage client meetings and appointments.
With Less Annoying CRM’s scheduling calendar, you can easily accomplish the following:
- Organize meetings & appointments
- Send reminders to clients
- Sync with your Google or Outlook calendar
- View your schedule at a glance
Here’s how this feature looks in action.
To add or edit an event, simply click on a date and fill in the details.
Less Annoying keeps it simple (without all the unnecessary bells and whistles).
It’s a great fit for independent advisors looking to streamline their workflow.
Keeping track of tasks and deadlines is essential for any financial advisor looking to scale.
Less Annoying CRM makes it easy to stay on top of your tasks with features such as:
- Customizable task lists
- Task deadlines and reminders
- Automatic task creation for recurring appointments
- Assigning tasks to team members
Take a look at a new task card with Less Annoying CRM.
You can see all your tasks listed by priority, due date, and status.
This feature is perfect for financial advisors who need to stay organized and manage their workload effectively.
If you’re struggling to manage your clients and keep track of their information, Less Annoying CRM has got you covered.
Here are some contact management features offered by Less Annoying CRM:
- Contact information storage
- Notes & emails history
- Tagging & segmenting clients
- Creating custom fields for client details
With all your client information in one place, you can easily view and update it to provide top-notch service.
Here’s a look at the contact card within Less Annoying CRM.
Within each card, you can easily add and edit the following information:
- Name
- Email & phone
- Address
- Birthday
- Website
- Company name
- Job title
- Notes
- Attachments
- Tags
There’s a ton of information available, but Less Annoying CRM does a great job of organizing it in a clean and user-friendly way.
Once you’ve got all your contacts in the system, you can easily filter through them (shown below).
The need to know: Less Annoying CRM makes it easy to manage many contacts without breaking a sweat!
Less Annoying CRM Pricing
Less Annoying CRM keeps it simple by offering only one pricing plan for $15/month.
The plan includes everything the CRM solution has to offer, meaning no additional charges down the line.
Check out our Less Annoying CRM pricing guide to learn more!
Less Annoying CRM Pros and Cons
- All features included in one affordable plan
- Intuitive user interface
- Great client management
- Effective scheduling calendar & task tracking
- No mobile app
- No free plan
Zoho CRM: Best For Lead Management
Bonfire Rating: 4.8/5
Zoho CRM is the secret weapon for SMBs looking to scale with ease!
Zoho CRM
Learn More Today!-
Powerful Automation Capabilities
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Deal, Lead, & Contact Management Tools
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Customizable Pipelines & Dashboards
Why We Picked Zoho CRM
Zoho CRM is an all-in-one solution that offers many features to help financial advisors manage their business effectively.
Here are some notable features:
- Workflow automation
- Client management
- Lead management
- Mobile app
- Reporting & analytics
Zoho CRM is perfect for financial advisors looking to scale their business to new heights!
Zoho CRM Features
One of the best ways to scale your business is to effectively manage and convert leads into clients.
Zoho CRM offers the following features to help you do just that:
- Lead capture forms
- Automated lead nurturing
- Real-time lead tracking & analytics
- Lead scoring
- Task assignments & reminders
With Zoho CRM, you can create custom lead capture forms to gather all the necessary information from potential clients.
Adding leads manually is as easy as one click and then filling out a few fields.
Here’s how it looks (to give you some context).
Within each lead card, you can easily add and edit the following information:
- Lead owner
- Name
- Title
- Phone & email
- Lead source
- Industry
- Revenue
- Company
- Website
- Lead status
- Rating
As you can see, there’s a ton of available information, but Zoho CRM makes it easy to read and navigate.
Once you add all your leads, you can view everything from the lead dashboard (shown below).
Plus, Zoho’s real-time lead tracking & analytics give you a bird’s eye view of your leads, including:
- Lead funnel
- Lead sources
- Conversion rates
This makes it easy for financial advisors to optimize their lead generation strategy.
If you’re serious about scaling your business, you need to get serious about automation.
Zoho CRM can help you do just that by automating the following:
- Lead nurturing
- Assigning tasks, reminders, & follow-ups
- Email marketing campaigns
With Zoho CRM, you can create workflows for various scenarios, such as when a new lead is added or when a client reaches a specific stage in the sales process.
This takes manual work off your plate and allows you to focus on other important tasks (like providing excellent service to your clients).
Here’s how the automation creation looks in action with Zoho CRM.
There is a slight learning curve to Zoho CRM’s automation creation, but trust me when I say it’s well worth the time investment.
The rundown: Zoho CRM offers robust automation creation that won’t break the bank. It’s fantastic for financial advisors looking to streamline their processes and save time.
With customizable reports and dashboards, Zoho CRM lets you focus on the data that matters most to your business.
You can create reports on the following:
- Sales performance
- Lead generation & conversion rates
- Client analytics
- Team performance
- Marketing campaigns
Zoho CRM also offers interactive dashboards (shown below), making it easy to visualize and understand your data.
These dashboards are fully customizable with a fantastic drag-and-drop editor, so you can design them to fit your business’s needs.
The final verdict: Zoho CRM’s reporting and analytics features are top-notch and perfect for financial advisors looking to learn from their data (while growing their business to new heights).
Zoho CRM Pricing
Zoho offers a free plan in addition to four affordable paid plans.
They are the following:
- Free Version – Free for up to three users
- Zoho Standard – $20/Month
- Zoho Professional – $35/Month
- Zoho Enterprise – $50/Month
- Zoho Ultimate – $65/Month
Zoho CRM Pros and Cons
- Affordable, scalable pricing plans
- Powerful lead management & automation
- Customizable reporting & analytics
- Great user interface
- The free plan is limited to 3 users
What is a Financial Advisor CRM?
A financial advisor CRM is a software tool designed to help financial advisors manage every aspect of their business in one location.
This includes tasks like managing client information, scheduling appointments, tracking leads and deals, and more.
Financial advisor CRMs are essential for keeping track of all the vital details that go into running a successful wealth management business.
Benefits of Having a CRM For Financial Advisors
The financial services industry can be incredibly competitive, and as a financial advisor, having an edge over your competitors is crucial.
A CRM provides just that!
Here are some of the main benefits of using a CRM as a financial advisor:
- Increased sales
- Improved client retention
- Streamlined communication
- Better task management
- Accurate reporting & analytics
Let’s look at an overview of each benefit.
Increased Sales
A CRM can help financial advisors increase sales by providing comprehensive customer data, allowing for more personalized and targeted communication.
This can lead to higher conversion rates and, ultimately, increased revenue.
Improved Client Retention
With the ability to track all client interactions and keep all relevant information in one place, a CRM makes it easy to provide excellent customer service and build stronger client relationships.
This can lead to higher client retention rates and, in turn, a more stable business.
Streamlined Communication
Communication within your team is vital to scaling your financial advisory business.
With a CRM, you can streamline communication in the following ways:
- Assign tasks to team members
- Set reminders for important meetings or follow-ups
- Share notes & updates on client interactions
By keeping everything in one place, communication becomes more efficient and avoids any confusion or miscommunication.
Better Task Management
If you can’t manage your daily tasks, your business won’t grow, no matter how many leads you have.
CRM software helps financial advisors better manage their tasks by providing a central location to track all appointments, meetings, and follow-ups.
This allows for better time management and ensures that nothing falls through the cracks.
Accurate Reporting & Analytics
Access to accurate data is vital in any business (especially finance).
CRM software can provide detailed reports and analytics on sales, marketing efforts, client interactions, and more.
This data is crucial in making informed business decisions and can help financial advisors identify areas for improvement.
Does a Financial Advisor Business Need a CRM?
This one’s an easy yes.
A financial services cloud-based CRM is invaluable for financial advisors looking to scale their business.
With its wide range of features and benefits, it’s no wonder that CRMs are essential to most successful wealth management businesses.
After testing, we compiled a thorough list of our favorite CRMs for Small Businesses. Check it out now! The list might surprise you.
Financial Advisor CRM Top Features
Let’s look at some of the best features to look for in a financial services CRM.
A great scheduling calendar can make it easy to manage your time and stay on top of all your tasks.
A CRM system with a scheduling calendar is an excellent feature for financial advisors, who often have to juggle multiple appointments and meetings.
The best CRM software will typically offer the following:
- Color-coded calendars
- Reminders for upcoming meetings
- The ability to assign tasks and appointments to team members
- Multiple customizable views
Managing your customers is crucial to the success of your wealth management business.
A CRM with robust client management features can make this task more manageable.
Here are some things to look for in the best CRM software:
- Centralized customer database
- Detailed contact cards with all relevant information
- The ability to track interaction history and communication
- Customizable tags and filters for better organization
Workflow automation is a feature that allows you to automate repetitive tasks and processes, freeing up time for more important work.
A CRM with workflow automation can help financial advisors streamline their business operations and improve efficiency.
Look for features such as the following:
- Automated lead nurturing campaigns
- Trigger-based email sequences
- Customizable workflows to fit your business needs
Integrations are a crucial aspect of any CRM software, and for financial planning businesses, connecting their CRM with other useful tools can greatly enhance their capabilities.
Here are some common integrations that financial advisors find incredibly helpful:
- Email marketing tools such as Mailchimp or Constant Contact
- Accounting software like QuickBooks or Freshbooks
- Social media management tools like Hootsuite or Buffer
CRM software with task-tracking capabilities can help financial advisors stay organized and on top of their daily tasks.
Here are some important features to consider:
- Ability to assign tasks to team members
- Set reminders for important meetings or follow-ups
- Share notes & updates on client
A mobile CRM app can allow financial advisors to stay connected and manage their business on the go.
Some features to look for in a mobile CRM app include:
- Access to client data and communication history
- Ability to add, edit, and manage tasks on the go
- Push notifications for important updates or reminders
How to Choose a Financial Services Industry CRM
There are a lot of CRM systems out there, so how do you narrow it down?
Step 1: Identify Your CRM Goals
Before you even begin your search, it’s crucial to identify what you want to achieve by implementing a CRM.
Some questions to ask yourself might include:
- What specific features do I need?
- How many users will be utilizing the CRM?
- How much am I willing to spend?
Remember, your goals should be specific, measurable, achievable, relevant, and time-bound.
Step 2: Choose a CRM from Our List!
You can’t go wrong with any platform on our list of the best CRM for financial advisors.
My team and I did the heavy lifting so you could focus on finding the best one for you.
Step 3: Test Drive the CRM
Once you’ve narrowed down your options, it’s time to test-drive the CRM software.
Make sure to get input from your team members, as they will also be using the system and may have different preferences and needs.
Some things to consider during your trial period:
- Ease of use for both technical and non-technical team members
- Compatibility with existing tools and software
- Customization options to fit your specific business needs
Step 4: Choose a Winning CRM
After thorough testing and consideration, it’s time to make a decision and implement your chosen CRM software.
Remember to train your team on how to use the system effectively for maximum efficiency and success.
How Much Does a Financial Advisor CRM Software Cost?
A good financial advisor CRM platform can run you anywhere from completely free to around a few hundred dollars per month.
There are a few exceptions, such as HubSpot, which can cost up to $5,000/month.
Platforms such as Pipedrive or Monday.com charge based on specific features, so be sure to narrow down exactly what you’re looking for before diving into pricing.
Final Thoughts on Financial Advisor CRMs
Well, there you have it, folks! Our guide to the best financial advisor CRMs on the market.
Now, it’s time to take the plunge for yourself. Each of these CRMs can help you scale your business (with ease), so you can’t go wrong!
Each plan offers a free plan (or free trial), so take advantage today (no strings attached)!