Marketing is critical to the success of any business, big and small. It involves promoting and presenting your products and services to the right audience using various channels and tactics.
Not having the right marketing plan in place can lead to mismanaged leads and contact information costing your business time and money.
I’m AJ, and I have a ton of experience in the world of marketing. In fact, over the course of 4 years, I founded and developed a digital agency that eventually grew into a successful business before my multi-million dollar exit.
Now it is my goal to help small business owners and other entrepreneurs like myself find the right marketing software by testing many different marketing tools with my team at Small Business Bonfire (SBB).
For this review, we put Monday Marketer to the test to find out if it’s the right tool for businesses on any budget.
If you’re ready to nerd out, let’s begin!
You Can Trust Small Business Bonfire
Since 2009 Small Business Bonfire has been testing and rating thousands of business software to help you (our small business owners) start & scale your organizations. If you want to know more about how we test, please read this article here.
What Is Monday Marketer?
Monday Marketer is a digital marketing platform that helps businesses and marketers create, execute, analyze, and optimize their marketing campaigns.
It offers a wide range of features, including:
- Email marketing
- Campaign tracking
- Workflow automation
- Digital asset management
- Social media management
With Monday Marketer, our marketing team was able to target their audience more effectively, create incredible campaign ideas, manage campaign requests, and enhance their overall marketing strategy.
The platform is user-friendly and comes with customizable templates, making it perfect for busy marketing teams who want instant results.
Overall, Monday Marketer is a revolutionary platform that simplifies the marketing process and ensures success for businesses of all sizes.
Is Monday Marketer a Project Management Tool?
While Monday Marketer includes many of the hallmark features of a project management tool, we found that its core focus is on marketing-specific tasks.
That being said, this product can still be used for basic project management in regard to marketing activities, as some main features overlap.
It can help manage and organize marketing tasks, track campaign progress, and collaborate with team members in other departments to make sure marketing campaigns for larger projects are properly executed.
Our marketing department personally enjoyed using the platform to assist them with their email marketing efforts, making it easier for them to manage campaigns and campaign requests.
So, if you are looking for a tool that is designed for managing project marketing campaigns across different team members and departments, then Monday Marketer is perfect for you!
Pros and Cons of CRM
When it comes to Monday Marketer, there are definitely some pros and cons to consider.
Let’s discuss some of the advantages and drawbacks we noticed while using this product.
Monday Marketer Pros
Monday Marketer Cons
Who Is Monday Marketer Best Suited For?
If you’re looking for a tool that can help you streamline your marketing efforts and increase your productivity, then Monday Marketer might be just what you need.
Throughout our research, we found this product is best suited for marketing agencies and teams of all sizes who want to simplify their marketing processes and track their progress in a centralized location.
Let’s take a closer look at how Monday Marketer can help each!
This platform is the go-to solution for many modern marketing teams seeking to streamline their workflow and elevate their campaigns.
Its user-friendly interface makes it easy to customize dashboards, so teams can work together seamlessly and efficiently to manage projects and campaigns, stay on top of deadlines, and collaborate easily.
Additionally, its robust project management capabilities and automation features give teams ample room for creativity while ensuring a timely project campaign delivery.
With Monday Marketer, teams can say goodbye to the headache of managing endless spreadsheets and emails and instead focus their time and energy on generating impactful campaigns.
For marketing agencies, this platform can be particularly helpful in optimizing multiple marketing campaigns simultaneously while saving time.
It is specifically designed to help agencies with tasks such as creating landing pages, email marketing campaigns, social media posts, and tracking analytics.
With its intuitive drag-and-drop dashboards, marketers can easily make and customize their campaigns to suit the needs of the business and clients. Moreover, the platform’s automation features can take care of any tedious marketing tasks, freeing up more time for creative work.
Whether you’re a small or large marketing agency, Monday Marketer is the perfect tool for maximizing overall productivity and efficiency.
Who Is Monday Marketer Not Suited For?
While this product is a fantastic tool for marketing agencies and departments, it’s not for everyone.
If you’re a small business that doesn’t receive a lot of marketing campaigns or have many external clients, then Monday Marketer might be too advanced and expensive for your needs.
Additionally, if your business operates outside of digital marketing and relies mostly on traditional advertising methods like billboards, TV, or radio, this platform might not be the best solution for your company.
This tool is meant for those who want to save money and time, focusing their energy on more strategic marketing tasks to improve the return on investment (ROI) of their campaigns.
Ultimately, while Monday Marketer has a lot to offer, it’s important to carefully consider your marketing needs and goals before deciding if it’s the right fit for your business.
Monday Marketer Pricing: How Much Does It Cost?
If you’re on the lookout for an affordable yet reliable digital marketing service for at least three users, this platform could be a great fit with plans billed monthly or annually.
Here are the four annual pricing plans offered to users:
- Basic Plan: $10 per seat a month
- Standard Plan: $13 per seat a month
- Pro Plan: $22 per seat a month
- Enterprise Plan: Contact sales for custom pricing
It also comes with a 14-day free trial of its services, so users can try it out before making a final decision.
However, it is important to note that in order to use this service, users must scale up their paid plans to gain access to this product.
Additionally, various factors can affect the overall price of each plan including desired features, the length of the subscription, and team size.
In our case, SBB signed up for the annual Pro Plan through Monday.com at $16 a month for three seats, which gave us access to all of its products, including Monday Marketer.
How Does Monday Marketer Pricing Compare?
When it comes to pricing, this product is a great option for small businesses, startups, and enterprises.
Compared to other platforms that offer marketing services, Monday Marketer is highly competitive and flexible.
Take for instance HubSpot’s Marketing Hub. Its plans usually start around $18 a month for new users but can reach up to $3,600 a month annually, which is significantly more expensive for businesses on a tight budget.
Overall, marketing departments and agencies of any size looking for a cheap marketing automation platform, Monday Marketer has got you covered!
Monday Marketer Pricing Tips
Throughout our testing, we noticed that this platform offers its users many different ways to help them save money on paid plans for its marketing services.
Let’s go over the pricing tips and tricks we noticed while using this product!
Monday Marketer Features
This amazing platform offers a variety of features that can help keep your marketing game on point and deliver high-quality results like never before!
It provided our marketing team with plenty of analytics tools, allowing us to assess our social media activity, marketing campaigns, and their performance. One of our most favored features was its customizable templates, which made it easy for us to create our marketing boards to our liking and needs.
Additionally, the platform offers built-in collaboration and project management tools, making it simple for teams across different departments to work together and ensuring everyone is on the same page about marketing goals.
Let’s get into the nitty-gritty of the different features the SBB team noticed during testing!
To start us off, we will go over its campaign tracking features!
This awesome tool is very important because it provides key insights and analytics about marketing campaigns.
At SBB, we used the Campaign Tracking template to help us keep an eye on all of our campaigns at the same time.
We were able to measure the effectiveness of our campaigns and track the status for each, which helped us optimize and adjust our marketing content to better resonate with our audience.
Additionally, we could monitor the spend of our campaigns in real-time and see which social media platform it was uploaded on to ensure all our team members were on the same page.
Whether you're a seasoned marketer or a newcomer to the industry, this board is an incredibly valuable tool for anyone who wants to make data-driven decisions and organize campaigns.
If you're looking for a way to stay on top of your marketing game, then the Monday Marketer interactive calendar may just be your new best friend.
It's a fantastic resource designed to help businesses stay on track with their marketing efforts.
We used this Content Calendar board to plan and organize all of our marketing campaign tasks for each month.
Its user-friendly interface made it easy to add or adjust any of our events based on our needs or deadlines.
Additionally, it also helped us keep track of which social media platform each campaign was for with color-coding, so there was no miscommunication or confusion among our team members.
If you're serious about marketing, then the content calendar is a must-have tool in your arsenal!
The Creative Requests board is a centralized hub where marketing teams can monitor the number of creative requests received for various projects.
This template was a game-changer for our team as it helped streamline our marketing workflow exponentially!
We used this requests board to track the status, deadline, and priority for all of our creative requests at every stage.
But that's not all!
It also provided us with a creative request form that we could create and customize to help improve the number of requests we received each week.
Once we were ready to publish our form, the platform made it easy to share it with all of our favorite social media platforms, cutting out the hassle of posting it to each application individually.
Additionally, it offered us automation features to send us notifications in real-time whenever a new request form was submitted.
With the Creative Requests board, you can rest assured that you'll never miss another request again! We highly recommend this tool for marketing agencies that have a high volume of creative requests every day.
For our social media marketing needs, we used the Social Media Planner board.
This amazing marketing tool made our lives so much easier when it came to planning out campaigns for social media.
It helped us track our current social media campaigns based on the topic and category.
In our opinion, this tool is perfect for social media influencers and any sized business that focuses heavily on social media marketing.
Based on our testing, Monday Marketer's email marketing tools are the best on the market!
It helped our marketing department design, create, and launch attractive email marketing campaigns, newsletters, and automations.
The Campaign Ideas and Requests board was essential for keeping track of our new, approved, and declined campaign requests. This is where we organized all of our campaigns.
We were able to set the goal and priority for each campaign and see which client made the request, which helped keep everyone in the loop.
Additionally, we also had the ability to track the overall status of our campaigns with the Campaign Status board.
This allowed us to set the due date and campaign goal, as well as choose the target audience and the account the campaign was for.
So whether you're a small business owner or a marketing professional, this tool could be just what you need to take your email marketing to the next level. For SBB, this tool is without a doubt one of the best email marketing services around!
Additionally, the Marketing Plan template is a great marketing tool for strategizing and planning campaign initiatives.
Our team used this board to monitor campaign initiatives based on our business quarters.
It helped us with planning out each marketing plan we received for each quarter. We were able to clearly see what needed to be done, who it was assigned to, the type of campaign, the deadline, the overall goal, and the priority for each, which kept everyone on task.
Overall, the Marketing Plan board is an essential tool for any marketing team that wants to stay organized and focused on its goals.
Finally, Monday Marketer offers many different third-party integrations for its users in different areas.
Some of the main marketing integrations that are included are LinkedIn, Facebook Ads, HubSpot, and MailChimp.
In our case, we linked our MailChimp and LinkedIn accounts with this platform, which helped us streamline our marketing workflow automation and reduce repetitive tasks, increasing our team's productivity.
If you're looking for a versatile marketing platform that can integrate with your favorite tools and apps, then Monday Marketer may just be the solution you need.
What are the Limitations of Monday Marketer?
While Monday Marketer is a fantastic online marketing tool, it does have some limitations.
The most notable of these limitations we found during testing is that many of its advanced features are only available on the platform’s high-tiered paid plans, which means users will have to pay more for things like Gantt charts, increased storage space, premium support, and custom marketing automations.
This can be frustrating for those who are on a budget or are just getting started with their marketing efforts. However, despite these limitations, this product is still a highly effective tool for managing your online marketing campaigns.
We highly recommend marketing agencies sign up for the 14-day free trial to determine whether or not this platform is the right fit for their business.
If you find that this product is what you need, we suggest investing in one of its annual plans to get the most out of your subscription!
What Sets Monday Marketer Apart from the Competition?
When it comes to digital marketing services, Monday Marketer stands out from its competitors for many reasons, including its unique approach to creating customized marketing strategies.
It offers a variety of tailored packages specifically designed to meet marketing agencies’ needs and goals.
Furthermore, this product is simple and intuitive for new users to create and execute their marketing campaigns.
Its drag-and-drop functionality and customizable templates allow marketing experts and beginners to easily build attractive and effective email and social media campaigns.
From small startups to established corporations, this user-friendly platform is equipped to handle any marketing challenge with professionalism and excellence.
Getting Started with Monday Marketer
Getting started with this product is quick and easy!
First things first, head over to their website to sign up for a free trial with your email. This just takes a few minutes!
Once you create a password and input your name, you will be asked about your occupation and the reason you are signing up!
In this case, I said I was the business owner and that we wanted to use the service for work.
Next, you can choose the size of your team and business before continuing.
Then, you can select what you would like to focus on first. For SBB, we chose marketing.
Afterward, you can pick what you would like the platform to assist you with.
Following that, you can then invite any team members you like to your new account!
Finally, you will be ready to name your first board and customize it to your preferences by adding a personal touch.
How Do You Use Monday Marketer?
Monday Marketer is an excellent platform to help marketers, entrepreneurs, and small businesses create and manage campaigns for marketing.
It assists teams with the following:
- Achieving marketing goals
- Integrating social media accounts
- Overseeing marketing campaigns
- Managing a social media presence
- Monitoring campaign performance
- Connecting with the target audience
- Collaborating on content creation with team members
Let’s take a more in-depth look at how this product is used!
How Do You Set Up a Marketing Campaign With Monday Marketer?
There are many different ways to set up a marketing campaign with Monday Marketer.
With the Marketing Plan board, it is easy to create and plan all of your marketing campaigns with ease. It helps with organizing campaign initiatives and streamlining workflow.
You can also use the Campaign Requests template to monitor the number of campaign requests your business receives throughout the year.
Moreover, you can use the Campaign Tracker to oversee the progress of each campaign.
How Do You Use Monday Marketer Social Media Tools?
Monday Marketer includes a Social Media Planner board that assists small and large marketing businesses keep track of their social media campaigns according to their content and category.
This tool also allows users to create campaigns and a posting schedule, making it easier than ever to launch multiple social media campaigns at the same time!
Monday Marketer Customer Service & Support Review
Monday Marketer has a professional and friendly customer support team that is available to answer any questions or queries you may have.
It offers customer support services via email, live chat, and phone.
However, it is important to keep in mind that the phone option is only available for billing issues only and the live chat function is active from 2 AM to 6 PM EDT.
When our team ran into an issue, we reached out through live chat to ask for assistance.
As soon as our question was sent off, the chat box appeared in the lower right-hand corner and it told us where we were in the waiting queue.
We were impressed by how quickly an agent responded, as our wait time was less than three minutes.
However, based on the nature of our question, the customer service agent had to pass it over to the marketer specialist via email so that we could get the proper help.
Unfortunately, this created a ticket with a quoted wait time of up to 10 hours. Although, if the platform’s customer service is experiencing a high influx of requests, it might take longer for someone to get back to us.
Furthermore, this product also includes a knowledge base filled with plenty of helpful articles and how-to videos, for independent users who want to find the answer on their own.
While the customer support services need some improvement in our opinion, its detailed knowledge base is a great resource for users who need faster results.
Monday Marketer vs. Monday Work Management
Okay, let’s talk about Monday Marketer vs. Monday Work Management! While both products are offered by the same platform and have overlapping features, they serve different purposes.
As we have thoroughly mentioned, Monday Marketer is specifically geared toward marketing teams, while Monday Work Management is a general project management tool designed for day-to-day tasks.
The latter platform can be used for all kinds of teams and includes features such as task management, time tracking, and collaboration tools. It helps them assign tasks, track progress, and improve team communication.
So if you’re looking for powerful project management software, Monday Work Management is the perfect choice for you. To learn more about it, check out our informative Monday Work Management review here!
Monday Marketer vs. Monday Sales CRM
Next, let’s go over the difference between Monday Marketer vs. Monday Sales CRM (Customer Relationship Management)!
For starters, Monday Sales CRM focuses on managing your sales pipeline, connecting with customers, and driving revenue growth.
It is perfect for sales teams and is designed for sales-oriented tactics like lead management, customer relationship management, and tracking deals.
While both platforms are used for different industries, they offer similar features like an intuitive interface, custom workflows, and automation that can save your business a lot of time and effort.
If you need to close more deals and grow your sales, go with Monday Sales CRM. Ultimately, it depends on your priorities and objectives to choose which platform that aligns with your needs. Consider reading our Monday Sales CRM review if you are looking for a reliable CRM for your business.
Monday Marketer vs. Monday Dev
Now, let’s dive into how Monday Marketer and Monday Dev differ from one another!
The main takeaway is that Monday Dev is tailored to development teams. This project management tool helps those teams plan, create, and launch products all in one place.
It also assists with every aspect of the product development process, offering features like built-in time tracking, bug tracking, product planning, and many more. If you’re interested in how our team liked this product, read our Monday Dev review!
However, it’s worth noting that while these platforms are built for different purposes, they can be customized to fit the needs of any team or organization.
Overall, both products are powerful tools that can help streamline workflows and increase productivity. So it all comes down to which one fits your team’s needs better.
Monday Marketer vs. Monday Projects
Lastly, let’s compare Monday Marketer and Monday Projects! While both platforms aim to simplify processes and boost productivity, they have different focuses.
To begin, Monday Projects is another project management software that is primarily used by project managers. It is the perfect tool for organizing all the tasks and projects related to product development.
This product is ideal for teams looking for a centralized hub to manage their projects, providing features like task management, project tracking, and team collaboration.
We highly recommend Monday Projects for development teams looking to streamline their workflow and boost overall productivity. For more information, here is our Monday Project Management review!
Monday Marketer Alternative Comparison
If you are looking for an alternative to Monday Marketer, then there are some other platforms you could check out.
Let’s go over some options together!
Monday Marketer Final Thoughts
After a thorough evaluation, we found that Monday Marketer is a great choice for small business owners looking to manage their marketing campaigns and track performance.
It is a powerful platform that allows you to streamline your email marketing efforts, reach more customers, and drive more sales. Compared to other expensive marketing tools out there, the platform gives small business owners an affordable edge in the competitive digital marketing industry.
Plus, Monday Marketer provides detailed reports and analytics that can help businesses understand their target audience, which can be a game-changer for those looking to improve their marketing tactics.
So, if you’re looking to step up your online marketing game without breaking the bank, this product might just be the solution for you!
Frequently Asked Questions About Monday Marketer
Monday Marketer is super easy to use and perfect for anyone who wants to streamline their online marketing efforts. With its user-friendly interface, you don’t need to be a tech expert to get started.
The best way to learn Monday Marketer is through a combination of hands-on experience and training resources. It has a comprehensive knowledge base and tutorial videos that users can take advantage of after creating an account. But the best way to learn is by diving right in and experimenting with it yourself. The platform is user-friendly and intuitive, so beginners won’t have trouble getting the hang of it.
Yes! Monday Marketer was designed to be an all-in-one solution for digital marketers. It has everything marketing teams need to plan, design, and launch creative campaigns, so there is no need to use it alongside any other Monday platform unless it is necessary.
Absolutely! Monday Marketer is an amazing tool for individuals who are looking to get their marketing efforts back on track. With its user-friendly interface, it’s so easy to use regardless of whether you’re part of a team or flying solo.
Monday Marketer is an outstanding investment for small businesses! It provides a comprehensive set of tools that can help them increase their online visibility, gain more leads, and convert them into loyal customers.
There are a ton of benefits to using Monday Marketer for marketing. One of the biggest is its ability to help teams create customized marketing workflows that address their specific business needs.