Can’t decide between HubSpot and EngageBay?
We get it. It’s a tough decision! Switching CRMs can be costly, so it pays to get it right the first time!
I’m AJ – and I’m here to help.
Over the last decade, I scaled and successfully exited my previous business.
Throughout my tenure, I used (nearly) every available CRM within our business or with our clients.
My goal with Small Business Bonfire (SBB) is to help other small business owners gain the freedom, flexibility, and financial success they need to help them achieve their goals.
After thoroughly reviewing EngageBay and HubSpot, let’s compare them in a head-to-head royal.
The winner might surprise you!
How Did We Evaluate HubSpot CRM and EngageBay?
The SBB team and I evaluated HubSpot CRM and EngageBay by thoroughly reviewing each software.
We compare the two using the following categories:
- Pricing & Free Version
- Top Features
- Customer Service
- Ease of Use
- Best Mobile App
- Knowledge and Learning Center
- Which One We Think is Best for Small Businesses
How We Objectively Test Each Platform:
AJ's got a knack for kick-starting businesses, putting them on autopilot, and setting them up for acquisition. Over the past decade, he's been right in the thick of things with hundreds of small businesses, helping them with just about everything under the business sun. If you need advice on software suites and choices? AJ's your guy.
We roll up our sleeves and dive into the top CRM features we think are pretty crucial for small businesses. Stuff like reports and analytics, options to customize your pipelines, and the ability to link up with other apps and services. We know what makes small businesses tick, so we know what features they need to get the job done.
Money matters, folks! When it comes to picking a CRM system, price is usually the deal-breaker. We give a big thumbs up if a provider charges $30 or less per user each month for their starter plan. Extra brownie points for throwing in a freebie plan or trial, options to scale up or down as needed, and the freedom to pay monthly or yearly. We're looking for flexability for small businesses.
We all know support is mega important when you're choosing a CRM platform. This is especially true for those smaller businesses or sales teams who can't afford to have tech wizards on their payroll. We put our detective hats on to see if these companies offer round-the-clock support, and we looked at the different ways you can get help. We're talking live chat (like, real-time convo), email tickets, a good old-fashioned phone call, and self-service tools (for the DIY-ers out there).
When you're in the business of picking a CRM, integrations are like the secret sauce that takes your burger from 'meh' to 'mind-blowing'. Imagine, all your favorite apps and tools, working together in perfect harmony, making your workflow smoother than a fresh tub of Nutella. When we review a CRM, we look at the integrations most SMB owners are looking for.
When you're reviewing a Customer Relationship Management (CRM) system, it's essential to pay close attention to its ease of use. After all, a CRM is as beneficial as its usability. A simple, intuitive interface saves you and your team a great deal of time and headache. When we're reviewing each CRM, this is a crucial aspect that we look for.
The importance of Mobile CRM cannot be overstated in today's digital age. It's essential for fostering strong customer relationships and managing business activities. Mobile access to CRM makes it possible for sales teams to update and access customer information in real time, improving efficiency and ensuring up-to-date data. Mobile CRM can have a massive impact on SMBs, so thoroughly testing it is essential for each one of our reviews.
EngageBay Vs. HubSpot CRM Comparison Chart
Let’s see how EngageBay CRM stacks up against HubSpot overall.
EngageBay Vs. HubSpot CRM: Pricing
So, how does HubSpot compare to EngageBay when it comes to pricing? Let’s take a look.
HubSpot CRM Pricing
HubSpot CRM offers a free plan in addition to three paid plans:
- Free Plan – Free Forever
- Starter CRM Suite – $30/Month
- Professional CRM Suite – $1,335/Month
- Enterprise CRM Suite – $5,000/Month
EngageBay offers a free forever plan and three paid plans.
They are as follows:
- Free – Free Forever
- Basic – $12.99/Month
- Growth – $49.99/Month
- Pro – $99.99/Month
HubSpot CRM Vs. EngageBay Pricing Winner: EngageBay
AJ’s Take: EngageBay is FAR cheaper than HubSpot. It’s hard to compare pricing between these two with such a large gap. EngageBay takes the cake here.
HubSpot CRM Vs. EngageBay: Top Features
Let’s see how HubSpot CRM stacks up against EngageBay in terms of features.
EngageBay Top Features
In this section, we’ll walk you through some of EngageBay’s best features.
Excellent customer data management is crucial to the success of your business.
Keep track of relevant information, communications, and interactions with your leads and customers in one place using EngageBay to manage contacts.
We started testing this feature (over three months) by adding in some of our affiliate marketing B2B contacts at Small Business Bonfire.
Here’s a contact card (to give you a preview of how it looks).
Within each card, it’s easy to add and edit the following info:
- Contact info
- Custom fields
We especially loved how easy it was to add custom fields for almost anything we needed!
This makes EngageBay perfect for SMBs needing more customization for their contacts.
Once our contacts were put in, here’s how our dashboard looked.
Overall, when it comes to contact management, EngageBay keeps it simple (while still offering a ton of utility and customization). They offer some of the best contact management in the game.
Managing your sales process is critical to closing more deals and making money. The best way to do that is with great sales tools (like pipeline management).
Luckily, we found EngageBay’s sales pipeline management to be intuitive and easy to use.
It was easy to add stages, move contacts through the pipeline, and view where our leads were in the sales process at a glance.
We could also easily switch between table and list views with just a click, giving us a better understanding of our sales pipeline (from multiple angles).
Here’s an example of our table view, which lets us see each milestone in a clear, color-coded layout.
With this view, we could easily see a ton of helpful info.
However, it is worth shouting out the excellent grid view (shown below) that allowed us to easily move around cards (using the drag-and-drop functionality).
Add onto that the powerful sales automation that eliminates tedious tasks for your sales team, and you’ve got a powerful feature in EngageBay.
Our takeaway: When it comes to pipeline management, EngageBay makes it effortless. There’s virtually no learning curve to streamlining your pipeline and scaling your business with EngageBay.
Setting and managing tasks within your CRM is essential to keeping your business organized and on track.
EngageBay’s task management feature allows you to assign tasks to specific team members, set due dates, and view all tasks in one place.
We tested this feature by setting up a few day-to-day tasks at Small Business Bonfire.
Here’s a new task card to give you a better idea of what we were dealing with.
With each card, we could easily assign the following info:
- Due date
- Reminder date
We thought the notification system was a nice touch, making sure we never missed a task assigned to us.
Check out our task dashboard grid view, which displays all our tasks in a clean, easy-to-read layout.
The bottom line: Task management in EngageBay has all the functionality you need in a CRM (without being overwhelming).
Let’s be real—if you’re sleeping on the importance of email marketing, you’re leaving money on the table.
Thankfully, EngageBay’s CRM offers a robust email marketing campaign feature with customization and powerful automation capabilities.
Setting up an email campaign was relatively straightforward (and surprisingly beginner-friendly). We set up an email drip campaign for our newsletter (the Bonfire Field Guide).
We could select from a ton of helpful templates (screenshot below) that helped us get started with ease.
Here’s an example showing us setting up a new broadcast (which just involved a few clicks).
From there, we created our campaign by designing email templates for each stage in the rollout process.
For example, here’s an introduction email we set up (and sent out) within just a few minutes.
At the end of the day, if you’re serious about ramping up your marketing efforts, EngageBay’s email marketing feature is a must-have.
The ability to create powerful web forms (for free) whenever you need them is a game-changer for SMBs.
We utilized this tool quite a bit throughout our testing, creating both inline and popup web forms.
Check out an inline web form that we were able to create (in a matter of minutes).
We were able to easily custom the following elements of our web form:
EngageBay makes creating web forms so easy that just about anyone can do it with just a few clicks.
So, if you want to amplify your marketing efforts (or are just looking for that next growth hack), give EngageBay’s web form creation feature a try. You can thank us later.
Landing pages allow you to capture leads and drive conversions from your website.
We found EngageBay’s landing page creation tool to be user-friendly and customizable, with plenty of templates to choose from (shown below).
The templates eliminate any entry barrier or learning curve preventing you from creating effective landing pages for your business.
Here’s a sneak peek into the landing page creation process (about halfway through).
Here are some of the features we could easily customize on our landing page:
- Background image
- Text and font styles
- Form fields and customizations
- Call-to-action buttons
One feature we particularly appreciated was the ability to set up automation for what happens after a contact fills out the form on our landing page.
This allowed us to easily set up automated email campaigns or tasks (based on a contact’s actions).
All in all, EngageBay’s landing page creation tool makes it easy to capture leads and increase conversions on your website.
Customers expect quick and convenient communication with businesses in today’s fast-paced world.
That’s where EngageBay’s live chat software comes in, courtesy of HubSpot Service Hub.
With just a few clicks, you can add a live chat widget to your website and engage with visitors in real time.
Not only does this allow for improved customer engagement, but it also allows you to capture more leads by providing instant support and assistance.
We tested this feature by setting up a live chat widget on our website and were impressed with how easy it was to use.
We could easily customize the chat box design, set up automated greetings, and assign specific team members to handle incoming chats.
Here’s how our chat widget customization looked for our Bonfire Support chat.
Our two cents: If you want to provide excellent customer service and increase lead generation, EngageBay’s live chat software should be one of the service tools in your belt.
EngageBay allows you to track and manage customer inquiries and issues with ease.
With EngageBay’s ticket management, we were able to easily accomplish the following:
- Create custom ticket categories and statuses
- Assign tickets to support team members for resolution
- Set automated responses for customer queries
- Track the progress of each ticket through the system
This made it easier for us to manage our support efforts and provided a more organized and efficient experience for our customers.
Here’s how a new ticket looked from our perspective.
Within each card, we could easily edit the following information:
- Related contact
- Ticket messages
We also appreciated that we could easily view the status of each ticket, making it easy to prioritize and address urgent issues.
Here’s our ticket view during our three months of testing.
Our favorite part of EngageBay’s ticket management is that it’s incredibly easy to use and intuitive. The fact that it’s 100% free doesn’t hurt either!
EngageBay provides fantastic service automation to help you support teams and improve customer engagement.
Not only can you automate ticket responses, but you can also set up workflows to trigger specific actions based on ticket status or other criteria.
For example, we set up an automation to automatically assign a user when a ticket is submitted (so that it could be addressed promptly).
Here’s a sneak peek at our service automation setup.
We also accomplished the following with EngageBay’s automation (during our three months of testing):
- Sent automated email responses based on ticket status
- Assigned tickets to specific team members based on category
- Set up reminders for unresolved tickets
Overall, we were extremely impressed with EngageBay’s service automation capabilities. It helped us improve our response time and provide a better customer support experience—what’s not to love?
HubSpot CRM Top Features
Let’s look at some of HubSpot’s best features.
Without effective pipeline management, it’s difficult for businesses to keep track of leads, deals, and potential revenue.
But with HubSpot CRM’s pipeline management feature, all the important information is organized in one place.
We found this feature incredibly useful for tracking our sales progress and identifying areas for improvement.
Here are some of the top features we loved about HubSpot’s pipeline management:
- Customizable stages, deal properties, and filters
- Visual representation of deals in the pipeline
- Ability to add notes and attachments to each deal
HubSpot’s pipeline management made it easy for us to stay organized and on top of our sales process.
Plus, the numerous views available (such as a Kanban board or list view) made finding the information we needed at any given time easy.
We especially loved how customizable our pipelines were (pictured below).
We got our pipeline to look exactly how we wanted, which was incredibly helpful for our sales team.
Here’s how our pipeline looked (with some of our affiliate marketing deals put in).
With HubSpot’s powerful customization, easy-to-use interface, and fantastic drag-and-drop interface, they easily offer some of the best pipeline management in the biz.
As your business scales and your calendar fills up, you’ll need a method to manage the madness.
HubSpot’s CRM has you covered with its intuitive meeting scheduling tool.
We tested this feature by scheduling a quick 15-minute meeting with our team (shown below).
We could easily select a time and date that worked for everyone (without the back-and-forth of multiple emails).
We could also customize our meeting preferences and add reminders to ensure that the meeting went smoothly and nobody missed it on accident.
Managing tickets has never been easier than with HubSpot’s support ticketing feature.
We could track and organize customer inquiries in one place, making it easy to provide timely and efficient support.
Here are some of the useful features we found:
- Automatic ticket creation from emails or forms
- Customizable ticket properties
- Easy assignment and reassignment of tickets
- Integrated chat for real time assistance
We were able to easily customize our ticket board to suit SBB’s specific needs (screenshot below).
Once we had everything set up, managing and resolving tickets became a breeze.
Our takeaway: Managing tickets can be stressful, but with HubSpot, it doesn’t have to be. We tested this feature (over three months) and found HubSpot ticket management to be well worth the price of admission.
HubSpot offers the ability to create and send customer feedback surveys, allowing businesses to gather important insights and improve their customer experience.
We tested this feature by creating several different surveys for our customers to fill out via email.
We were able to create the following survey types:
- Customer support
- Customer satisfaction
- Customer loyalty
We were impressed by the ease of creating each survey (and the ability to customize it with different question types).
But what really blew us away was HubSpot’s reporting capabilities.
After collecting responses, we were able to view detailed reports and analyze the data to make informed decisions for our business.
We loved how easy it was to create, distribute, and gather valuable insights from these surveys. It definitely helped us improve our customer experience and make data-driven decisions.
If you’re serious about customer service, you need a live chat tool. HubSpot’s live chat feature is one of the best out there.
We started creating our Bonfire Chat by navigating to the “chatflows” tab.
From there, we selected whether to add live chat to our website or Facebook page.
For the purposes of this test, we chose our website.
Next, we customized the chat widget (shown below) by adding our logo, colors, and a personalized message.
After that, we were given the code to embed on our website, and the chat was live!
The bottom line: We could easily manage conversations, assign chats to team members, and even set up automated messages based on different criteria.
HubSpot is a fantastic option if you’re looking for a powerful live chat platform.
HubSpot’s CMS Hub is a standalone content management platform designed to help businesses create and manage the following:
- Landing pages
We were impressed by the intuitive drag-and-drop editor and the ability to easily publish content across multiple channels.
Plus, with built-in SEO optimization tools and web analytics, HubSpot makes it easy for businesses to create high-performing content that drives traffic and conversions.
Let’s walk you through our web page creation process (during our testing).
First, we navigated to their gorgeous themes and templates (shown below).
There are many fantastic options here, and most of them are completely free (which is awesome).
Once we had our template, we were able to customize the following:
- Color scheme
Next, we were given full control over the page’s layout and content, making it easy to create a professional-looking webpage in no time.
Here’s our webpage (midway through the creation process) to give you some context.
With HubSpot’s CMS Hub, we were able to easily design and launch our website (without any technical knowledge or coding required).
One of the key features of HubSpot’s Marketing Hub is its robust email marketing capabilities, which are chock-full of advanced marketing automation capabilities.
This makes it easy to create and send professional, targeted emails that align with your company’s brand and objectives.
Moreover, HubSpot offers a collection of helpful templates (shown below).
These templates are a great starting point for crafting your emails, allowing for quick customization and saving significant time.
We were particularly impressed by the drag-and-drop email template creator, which allowed us to easily customize our communications by adding images, text, video, and links.
Here’s how it looked from our perspective.
This intuitive visual editor made it simple to design engaging emails that resonate with our audience.
The marketing automation capabilities of HubSpot’s email tools cannot be overstated.
We could automate our email campaigns based on specific triggers or actions taken by our customers, ensuring timely and relevant communication.
This feature was not only a huge time-saver but also contributed to our email marketing efforts’ overall effectiveness and efficiency.
In conclusion, if you’re searching for a platform that offers powerful email marketing tools and comprehensive marketing automation features, HubSpot is an excellent choice.
It provides everything you need to create, automate, and track the performance of your email campaigns.
At Small Business Bonfire, we believe in working smarter, not harder.
That’s why we’re happy to say HubSpot lets you do just that with workflow automation.
HubSpot takes this one step further by providing pre-made automation templates that anyone can use.
Here are some examples.
This essentially demystifies the process, making it easy for beginners to set up and use automation.
Some of the automation we created during our testing includes:
- Correcting capitalizing inconsistencies in contact names
- Sending a welcome email when someone signs up for our newsletter
- Updating a contact’s lifecycle stage after they’ve made a purchase through our website
We also were able to create custom sales and marketing automation based on specific triggers and actions, giving us full control over the customer journey.
Check out our automation creation screen during our testing period.
As you can see, creating custom automation is a bit trickier (with a bit of a learning curve), but HubSpot takes a complicated process and simplifies it a great deal.
So, if you want to create powerful automation (with none of the headaches), we recommend you try HubSpot!
EngageBay Vs. HubSpot CRM Features Winner: HubSpot
AJ’s Take: HubSpot might be more expensive, but the pricing reflects the robust nature of its features. HubSpot has got this one.
EngageBay Vs. HubSpot CRM: Customer Service
Let’s see how the popular CRM platforms stack up in terms of customer service.
EngageBay Customer Service
When it comes to customer service, EngageBay has a lot to offer:
- Availability: EngageBay provides 24/5 customer support to all its users, ensuring assistance is available when businesses need it the most.
- Knowledge base: EngageBay has an extensive, well-organized knowledge base that covers almost every aspect of their CRM. This allows users to easily troubleshoot their issues (or improve their understanding of the platform).
- Training: EngageBay offers a variety of training resources to help users get the most out of their CRM. This includes webinars, tutorials, and one-on-one training sessions.
- Responsive Support: EngageBay’s customer support is known for being responsive and helpful. They quickly address any issues or concerns, ensuring businesses can continue operations without disruption.
HubSpot CRM Customer Service
HubSpot’s customer service offers a comprehensive suite of services that align with the key areas highlighted:
- Availability: HubSpot provides 24/7 customer service, surpassing EngageBay’s 24/5 support. This means businesses can access assistance at any time, ensuring seamless operations.
- Knowledge base: HubSpot’s knowledge base is extensive, covering all facets of their CRM. It provides in-depth guides and articles that help users resolve issues independently.
- Training: HubSpot offers robust training resources, including the HubSpot Academy. This platform provides a vast range of courses, tutorials, and certifications that equip users with the knowledge to leverage the CRM effectively.
- Responsive Support: HubSpot’s customer support is quick and efficient. They rapidly address concerns, ensuring minimal disruption to business operations. With various communication channels like live chat, email, and phone support, HubSpot ensures queries are resolved promptly and effectively.
Comparing EngageBay and HubSpot regarding customer service reveals that both offer strong support systems.
However, HubSpot stands out with its 24/7 availability, educational HubSpot Academy, and fast, multi-channel support.
HubSpot CRM Vs. EngageBay Customer Service Winner: HubSpot
AJ’s Take: If you go with HubSpot, you’ll have the luxury of 24/7 support. It’s hard to beat that! HubSpot takes the W here.
HubSpot CRM Vs. EngageBay: Integrations
Let’s see how HubSpot CRM and EngageBay compare when it comes to integrations.
EngageBay CRM offers some native integrations and a helpful pairing with Zapier (that introduces thousands more).
Some native integrations include the following:
While EngageBay certainly gets the job done regarding integrations, HubSpot offers much more variety (in both native and third-party integrations).
HubSpot CRM Integrations
Regarding powerful integrations, HubSpot is king as far as we’re concerned.
Some of the most popular HubSpot integrations include:
- Google Analytics
HubSpot’s expansive library of native and third-party integrations allows businesses to connect their CRM with virtually any tool or platform they use.
This aspect provides flexibility and convenience that EngageBay just can’t match.
EngageBay Vs. HubSpot CRM Integrations Winner: HubSpot CRM
AJ’s Take: With so many native integrations, it’s no wonder why people love HubSpot’s access. HubSpot wins this one!
EngageBay Vs. HubSpot CRM: Ease of Use
Ease of use is incredibly important for a CRM. Let’s see how EngageBay does against HubSpot.
EngageBay Ease of Use
When it comes to ease of use, EngageBay shines in its simplicity. The user interface is clean, intuitive, and straightforward.
Even for those who are not tech-savvy, it’s extremely easy to navigate through the different features and functionalities of the CRM.
HubSpot CRM Ease of Use
HubSpot also excels in terms of ease of use. Its user-friendly interface makes it simple for users to navigate through the CRM, even for those unfamiliar with CRM software.
Additionally, HubSpot offers a comprehensive onboarding process that guides users through setting up their accounts and getting started with the platform.
HubSpot CRM Vs. EngageBay Ease of Use Winner: Tie
AJ’s Take: Both platforms are super intuitive and easy to use. It’s hard to pick a winner here so we’ll give it to both of them.
HubSpot CRM Vs. EngageBay: Best Mobile App
Let’s see which platform has the best mobile app in terms of features and ease of use.
EngageBay Mobile App
EngageBay offers a pretty good mobile app (with not-so-great reviews) on iOS and Android devices.
To get started, we downloaded the app on iOS.
Some features we liked included:
- Landing pages
- Deal management
- Task management
- Contact management
We enjoyed being able to view all of our data on the go, but ultimately, the mobile UI could use a bit of work compared to the desktop version.
HubSpot CRM Mobile App
HubSpot offers a fantastic mobile app (with fantastic reviews) on iOS and Android.
We downloaded the HubSpot app on iOS to really test it out.
Some standout features of the app included the following:
- Contact management
- Deal management
- Task management
- Ticket management
- Meeting links
- Marketing email
- Activity feed
This app has a ton of utility, providing essentially a full CRM in the palm of your hand. Regarding mobile apps, we’ve got to give it to HubSpot.
EngageBay Vs. HubSpot CRM Mobile App Winner: HubSpot
AJ’s Take: HubSpot pretty much has the full CRM in the mobile version. No watered-down features here. HubSpot wins.
EngageBay Vs. HubSpot CRM: Knowledge Center
Let’s see which knowledge center reigns supreme between HubSpot and EngageBay.
EngageBay Knowledge Center
EngageBay has a robust knowledge center with helpful guides, articles, and videos to help users familiarize themselves with the platform.
The articles are well-written and straightforward, making it easy for users to follow along.
Throughout our three months of testing, any time we had an issue, we were able to solve it with the knowledge base!
HubSpot CRM Knowledge Center
HubSpot’s knowledge center is also comprehensive, offering a vast library of resources that cover all aspects of their CRM.
Just like EngageBay, we were able to find the answers we needed with ease. In terms of knowledge base, it’s a tie between the two.
HubSpot CRM Vs. EngageBay Knowledge Center Winner: Tie
AJ’s Take: Both CRMs have a great learning center with many videos, tutorials, and informational articles. You won’t have trouble finding what you need wth either platform. Tie.
HubSpot CRM Vs. EngageBay: Limitations
No CRM is perfect, and both HubSpot and EngageBay have their limitations.
EngageBay has the following limitations:
- The free plan is limited – Despite offering a free plan, EngageBay’s features are limited, making it challenging to use for more than basic functions.
- Limited calendar views & customization – If you’re looking for advanced calendar features, you may want to explore other options, as EngageBay falls short in this area.
HubSpot CRM Limitations
HubSpot CRM has the following limitations:
- Pricing – Despite the impressive range of free tools, getting the most out of your CRM will eventually necessitate scaling up to a more powerful plan. The costs associated with these premium plans can be a significant limitation for some small businesses.
- Limited customization in CMS Hub – While HubSpot’s CMS Hub is robust, it could offer more customization options. It doesn’t quite match the functionality of a platform like WordPress, limiting the design and content management options for businesses.
EngageBay Vs. HubSpot CRM Limitations Winner: HubSpot
AJ’s Take: HubSpot just has less limitations (at a higher price point). HubSpot wins this one.
EngageBay Vs. HubSpot CRM: Which is Best for Small Businesses?
EngageBay and HubSpot CRM are excellent choices for small businesses, each with unique strengths.
However, if we had to pick one, HubSpot is the superior CRM tool. It’s more powerful, offering a broader range of features and integrations to streamline your business processes.
Most notably, the value offered by its free plan is second to none, making HubSpot a CRM powerhouse that small businesses can bank on.
However, if you don’t quite have the budget for HubSpot (as you can see) EngageBay will make an excellent addition to your software arsenol.
So what’re you waiting for? Try both out for free today!