Freshmarketer Review 2023: Best Marketing CRM for SMBs?

Creating an email campaign with Freshmarketer was super easy for the Small Business Bonfire Team.

There were a ton of great templates available on the email marketing platform to help us get started.

To get started with the email campaign builder, we simply selected a template, named the campaign, and customized it to own liking.

Here's the example email marketing campaign that we created.

From there, we simply filled in a few basic fields, such as:

• Subscription type
• Sender email
• Subject
• Footer details

You can customize subscription types from the Admin Settings tab. Freshmarketer makes it easy to add or edit subscription types so you can personalize your campaigns to your specific needs.

The amount of customization here feels awesome. If you know what you're doing, you can really automate the entire email marketing process with Freshmarketer.

However, as with some of their other features, we could see how the interface could be a bit overwhelming at times (especially for new users). Luckily, they offer a lot of helpful demo videos to walk you through all of the confusing parts.

Freshmarketer enables users to create custom landing pages without any coding experience.

Setting up landing pages is as simple as selecting a template or creating your own custom page and then using the drag-and-drop builder to customize it exactly how you want.

Freshmarketer also offers a ton of customization options for your forms, from the field types to the design. This means you can create forms that are tailored specifically to your needs and look great too! We liked that you can easily see the page in both a webpage and mobile device view.

Here's an example of our landing page that took less than 10 minutes to set up and get published.

Normally, I'd let someone who specializes in design handle this part (to maximize customer engagement), but for the purposes of our testing, I gave it a go.

It was super easy to add buttons, text, images, and more to the page without any coding knowledge. While it's easy to use the landing page creator, it's worth noting that someone with a lot of technical knowledge about coding and automation can get a lot more mileage out of this feature than a beginner might. 

Freshmarketer's Journey Builder is like a Swiss Army Knife that seamlessly integrates all the tools you need to automate your marketing strategies.

With Journey Builder, users can create personalized experiences throughout each customer journey, leveraging their behaviors and actions to deliver highly effective, targeted campaigns.

The feature is versatile enough to be used for any marketing tactic, whether it's any of the following:

• Email campaigns
• Social media promotions
• Text messages
• WhatsApp messaging
• Chatbot queries

Freshmarketer's Journey Builder also provides actionable insights and real-time analytics to help you understand the impact of your campaigns and optimize your marketing workflows.

Here are some examples of some of the ready-to-use journey playbooks offered by Freshmarketer.

One of our favorite features of Freshmarketer has got to be its conversion optimization capabilities. Essentially, this tool helps you turn your website visitors into paying customers - and who doesn't love that?

With Freshmarketer's AI-powered engine, you can create targeted campaigns that track visitors' behavior and personalize their experience so that they're more likely to convert. It's like having a smooth-talking salesperson on your website 24/7.

So, if you're ready to turn your website into a money-making machine, give Freshmarketer's conversion optimization feature a try. Your wallet (and your website visitors) will thank you.

With Freshworks Freshmarketer, it's especially easy to see how customers interact with your website. In terms of marketing, that's a big deal.

With this data, you can calculate customer lifetime value (CLV) and start to optimize your marketing campaigns for more conversions.

We especially liked the Marketing Dashboard tool, where you can see an overview of the following:

• Email engagement
• Email opens
• Links clicked
• Email overview

Understanding how your customers engage with your email marketing campaigns is key to success. Freshmarketer's comprehensive tracking and dashboard features make it easy to do just that.

Here's an example of the interface to give you a better idea.

If you're in the market (no pun intended) for a marketing CRM that will help streamline your operations and boost your sales, you simply can't overlook Freshmarketer.

This intuitive and robust tool makes it easy (within reason) to build complex campaigns, nurture your leads through tracking contact lifecycle stages, and keep your audience engaged across different channels.

Here's an example of the "Manage Contact Lifecycle Stages" section to give you a better idea of how it looks.

Built-in features such as drip campaigns, lead scoring, and behavior-based triggers will take your marketing efforts to the next level, while the intelligent A/B testing and analytics tools will help you fine-tune your strategy and maximize your ROI.

Our only complaint is that it can be a bit difficult to navigate some of the more advanced features. Much like a Rubik's cube, the user interface can be challenging if you don't know what you're doing. But once you grasp the system, you'll be speeding through your campaigns with ease.