They used it in a setting where most people are sitting around waiting — a train station. So why not scan the QR code to help pass the time?
In addition, the ticket machine the sign was placed on is directly across from the station’s liquor store. If their message works, the convenience of being close to a liquor store may make the decision to buy a bottle of Stella that much easier.
Like all of our other marketing examples, make sure you add this to your swipe file for future reference.
Submit a Street Walking Photo
If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.