Last updated: September 17, 2026
Small Business Bonfire covers small business, entrepreneurship, marketing, and business technology. This policy explains the standards and production practices that apply to editorial material we publish.
Our standards
Source verification. We use primary and authoritative sources where practical. Important factual claims are supportable and the sources that matter are linked, and we distinguish reporting from interpretation or opinion. We say that we interviewed, contacted or investigated something only when we did.
Accuracy and context. Headlines and summaries should fairly reflect the underlying evidence. We aim to identify uncertainty, preliminary findings, material limitations, and meaningful conflicts of interest.
Editorial independence. Advertising, sponsorship, affiliate, service, and other commercial relationships do not determine editorial conclusions. Affiliate links, and recommendations of products or services connected to Brown Brothers Media, its founders, staff or their families, are disclosed in the article, near the recommendation, not only on this page.
Corrections. We correct errors. Material corrections and substantial revisions carry a dated note explaining what changed; minor fixes that do not change what readers were told may be made without one. Articles whose central premise cannot stand are withdrawn, with a notice left at the address where appropriate. See our corrections page.
Authors, editors, and editorial labels
A named byline identifies a real person who has approved publication under that name and any personal material attributed to them; credentials shown are verified. A house-column or editorial-team byline identifies an editorial desk or collective newsroom process, not a fictional individual, and does not claim personal experiences, interviews or credentials. Every article, including work published under an editorial or house-column label, is reviewed and approved by a member of our team before publication. Small Business Bonfire and its editorial team retain responsibility for the published work.
Use of AI tools
AI tools are a substantial part of how Small Business Bonfire is produced. They support research, source discovery, drafting, editing, fact-checking support, headline development and post-publication quality checks, and may produce much of an initial draft. AI is not treated as an author. A member of our team reviews and approves every article before publication and remains responsible for sources, attribution, factual claims and final presentation.
AI tools must not be used to fabricate quotations, invent sources, impersonate real people, or present generated material as first-hand reporting.
Contributed and third-party material
We may report from news releases, research announcements, wire material, freelance work, guest contributions, public records, and information supplied by organisations. We edit and attribute this material as appropriate. Publication does not necessarily mean endorsement of a source or contributor’s views.
Contact
For corrections, email corrections@brownbrothers.io. For source questions or enquiries about editorial practices, email info@smallbusinessbonfire.com.
Small Business Bonfire is operated and published by Brown Brothers Media Pte. Ltd.. Brown Brothers Media’s editorial framework, revised 17 September 2026, is the governing statement of these standards and applies where this page is silent or differs.