Street Walking: The Main Event

  • 1 min read

From the archive. This article was published before Small Business Bonfire changed ownership in September 2024.

Real Steel, starring Hugh Jackman, has been heavily advertised on TV for the past couple of weeks, and is now hitting the streets. This advertisement was on the back of a phone booth in New York City (I know, I didn’t know they still existed either), and caught my attention as I passed by.

The 3D-like picture of the robot draws your eye and your attention to the sign, but what I noticed after my initial look surprised me. It was the large print “HUGH JACKMAN” right over the top of the robot; not the name of the movie which is placed at the bottom of the advertisement.

It is obvious they are selling Hugh Jackman and his reputation as much as the movie itself. I also love the placement of “HUGH JACKMAN” in a position that resembles a fighter raising a championship belt…intentional, I don’t know, but as someone who grew up watching boxing and wrestling, I got the message.

Did you?

Submit a Street Walking Photo

If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

Bluesky lost half its active users, which is what can happen to a bubble with nobody to fight

Bluesky lost half its active users, which is what can happen to a bubble with nobody to fight

The Blog Herald
Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Global English Editing
Load more

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.