Street Walking: Celebrity Endorsements

  • 0 min read

Check out this sign, spotted at the local library in Westwood, NJ.

The library is taking advantage of Eli Manning’s popularity in the area (largely a Giants fan base), and the fact that he reads the book Lilly’s Purple Plastic Purse to his daughter to help draw in new customers.

Celebrity endorsements and tying celebrities to a product you sell has always been a great way to create demand. This local library is certainly showing some marketing savvy by using this method. Given the well documented decline of the public library, this is a great way for them to reach a new customer base and create some buzz.

How can you tie a celebrity to your business or product to draw in new customers?

Submit a Photo

Street Walking is a series that includes a photo or other example of poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Global English Editing
Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Global English Editing
Psychologists at the University of Texas sent strangers to size up 177 bedrooms and offices using nothing but the objects left behind, and the tidiest, most deliberately arranged rooms almost always turned out to belong to the most conscientious person who lived or worked there.

Psychologists at the University of Texas sent strangers to size up 177 bedrooms and offices using nothing but the objects left behind, and the tidiest, most deliberately arranged rooms almost always turned out to belong to the most conscientious person who lived or worked there.

Global English Editing
9 cities that inspired the world’s most famous novels

9 cities that inspired the world’s most famous novels

Global English Editing
Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Global English Editing
Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Global English Editing
Load more

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.