A Look at the Evolution of Digital Marketing
Remember what life was like before the internet? Let’s take a look at the evolution of digital marketing and what it means for business.
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Category: Digital Marketing
How to Make Your Facebook Business Page Stand Out in 2020
How can you optimize your Facebook business page to stand out amidst millions of other pages? These actionable tips will help you.
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Why a Heat Map Is an Underrated Tool In Your Optimization Strategy
Are you ready to figure out which area on your website gets the most attention? It’s time to start using a heat map.
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How to Use Email Personalization to Get Ahead of the Pack
When was the last time you received a really memorable email? Email personalization is one of the top digital marketing tips for 2020, and with good reason.
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5 Reasons Why Your PPC Campaign is Failing
Pay-per-click advertising doesn’t always work for every business right out of the gate. Let’s consider five reasons why your PPC campaign is failing.
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How to Refine and Improve Your Google Ads Campaign
Even though organic reach is important, you can’t hope to master SEO and be on top of your industry without PPC. You need the right Google Ads campaign.
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What Is Retargeting and Why Is It Essential for Business Growth?
What is retargeting? It is a very precise type of online advertising that gives you a chance to reach customers who are already familiar with your brand.
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Google’s BERT Update and How It Will Impact Digital Marketing
With Google’s release of BERT, search is changing for the better. So how will BERT impact digital marketing moving forward?
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5 Digital Marketing Strategies for eCommerce Businesses
The right (or wrong) marketing strategies can make or break a business. Here are 5 effective digital marketing strategies to try in your eCommerce business.
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How to Develop a Digital Marketing Strategy That Drives Leads
There are 4 components that your digital marketing strategy must contain to drive leads. Cumulatively, they result in an effective lead generation strategy.
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5 Effective Digital Marketing KPIs You Should Be Tracking
If you are a digital marketer or business owner, you need to measure your marketing efforts. Here are 5 effective digital marketing KPIs to track.
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Influencers and Ephemeral Marketing: The Perfect Place for Brave Marketers
In this article, we are going to go over influencer and ephemeral marketing approaches, how they can help you grow, and why.
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Three Do’s and Don’ts of Online Marketing for Small Business
This short list of “do’s” and “don’ts” can apply to just about any service-based business looking tackle online marketing more effectively.
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3 Important Characteristics to Look for When Hiring a UX Design Company
Finding the right design company can be a tall order. To help, here are the top three characteristics to look for when hiring a UX design company.
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Content Marketing vs. Native Advertising
Both content marketing and native advertising are important parts of digital marketing. Here is what you need to know about each strategy.
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