How significant is getting the attraction of the prospects for your business growth? The importance is enormous as with attention comes interest that sales teams develop into conversions. In this regard, the primary tactic that B2B and B2C brands use is the application of a lead magnet.
Lead magnets often offer value and solutions that prospects seek. That’s why marketers use them to invite prospects to the customer journey and start developing relations with them.
Read on to know more about lead attraction and how to create magnet leads that will attract potential customers.
What is a Lead Magnet?
A lead magnet is a piece of content that a marketer provides to prospects for free in exchange for their email or contact information. This way, the brand aims to attract its audience to join the customer journey by sharing value with them. The great lead magnets are usually concerned with the following:
- They gain the attention of the leads.
- They offer expertise or value that interests the prospect to examine your products.
- They come in line with your promotion efforts and facilitate improving brand awareness.
Importantly, different types of lead magnets apply to various audiences. In particular, the most common ones refer to informational or educational documents (like PDF guides or eBooks), free courses, consultations, trials, templates, and even videos of training.
Effects of lead magnets
What can such content pieces bring? Well, if you share the right content, a company can increase its opt-in rate and develop a working sales funnel. It means that if you offer the correct information and in the proper format, you are likely to get quality leads.
For instance, B2B lead magnets are effective in service and product promotions, as ordinary ads can be annoying for professionals and decision-makers, while case studies and courses are not.
The main objective of a lead magnet is to bring email addresses with which marketers can target leads with personalized messages.
At the same time, the lead generation specialist can use an email finder extension for Chrome to extract corporate emails from websites or LinkedIn pages within a targeted approach. Yet, the lead magnet tactic can provide a universal system, while the combination of both strategies can maximize the efforts. Imagine that you will be able to improve your opt-in rate by more than 85%, closing deals from targeted outreach and advanced sales cycle.
Tips on How to Create Lead Magnets
The ability to create lead magnets that bring results is concerned with giving essential insights and leaving enough space for the subsequent integration of your product. In this regard, your lead magnet checklist is likely to have the following:
- Provide value or solution.
- Share helpful insights.
- Integrate your product.
- Promote it on an appropriate platform.
Nevertheless, such an essential lead magnet checklist can not guarantee that you will get quality leads. The successful lead magnet campaign will require you to do research, find the correct information, and think through the approach to making content.
Let’s consider some crucial tips on how to create lead magnet content.
Study the needs of the buyer persona
Before all, whether you are creating an ebook or checklist lead magnet, you need to do some research on your buyer persona. In particular, you should know their needs. The ability to meet them when you create lead magnet pieces will allow you to get them interested.
In this regard, you can apply social listening, spending some time on forums and social media groups, and gathering information about your prospects’ problems.
Research trends and be an expert
Besides, if you aspire to create lead magnet materials that will be relevant, you need to study the trends first. Importantly, you can do hashtag research and reflect the most popular searches of people. Keywords can also be helpful in finding an idea for your lead magnet campaign.
Besides, you can consult opinion leaders or specialists when making a case study, guide, or checklist lead magnet. It is about projecting expertise which is crucial for B2B lead magnets. For instance, you can use a targeted outreach and write them direct messages or an email after using the email searcher plugin to extract email addresses from LinkedIn, a place where professionals hang out.
Take your platform as a basis
Also, before starting a lead magnet campaign, you need to decide on the platform you will use for its distribution. The standard way to distribute your lead magnet is via your website. You can create a separate landing page, add a pop-up offer, or a special widget somewhere on the website.
The simple way to present a lead magnet would be to place the pop-up. However, putting it at the end of the blog article can bring you more quality leads. Also, you can share your lead magnets via targeted ads on social media that will lead straight to your website or a separate page. That way, you can attract leads from social media.
Solve the issue and lead to your key offer
Notably, to create lead magnet series that will bring quality leads, you need to provide the solution, sometimes a part of the solution, to present your service or product. Your content should be informative but leave a space for integration of the introductory offer. Thus, sometimes it lacks specific details so that a person would pay or subscribe for the following materials or products.
Yet, don’t be deceptive. You should provide value, however, do not give all the secrets you know in the particular free piece. It should be intriguing enough for people to wait for more insights from you.
Pick the proper email communication
Don’t forget to provide a pleasant lead magnet sequence. If people offer you their email address, you should design a message that will be a good experience. Thus, set a lovely template, show your brand’s values, and thank your prospects for the trust.
The lead magnet email examples show that you can establish the autoresponder backed by templates with emojis, and even funny pictures. Everything depends on your brand. However, make sure that your email sequence for a lead magnet campaign reflects your brand’s voice and fits the communication supporting your sales funnel stages.