We live in a data-driven world, so marketing analytics are essential for any marketer or business owner. This year is teaching us that awareness of accurate data and the flexibility to use that data are important for running a successful business. Because of the pandemic, people have changed the way they consume and search for particular products or services. Successful marketers need to anticipate and adjust to these changes. One of the best ways to do this is by using marketing analytics tools.

An effective analytics tool doesn’t have to break the bank. Sure, there are many great enterprise-level tools out there that have the high prices to match, but there are also many options that are perfect for budget-minded small business owners. This list of seven affordable marketing analytics tools provide the accurate analytics you need while protecting your wallet. Let’s dive in!

1. Viralstat

Are you looking for the hottest trends in social media or YouTube to grow your audience? Then Viralstat is the tool to track, analyze, and compare thousands of social channels. I consider this product as the best in the scope of social video analytics.

What kind of data can you get with Viralstat? Video campaigns and social activity of the leaders in your industry; new content ideas from the most viral stories; the latest trends in the industry; large database of influencers and experts with statistics; YouTube analytics to lower ad cost and increase ROI.

Main features:

  • Social video intelligence
  • Social media analytics
  • Content discovery
  • Influencer research
  • YouTube ads optimization 
  • And lots of other features

Price: The basic plan costs only $29 USD/month with 7 days of free trial access.

2. Wincher

I couldn’t ignore this amazing marketing analytics tool that I work with. That’s not just because of my big love for this product and team, but I consider that’s the most affordable and accurate SEO rank tracker. Wincher is a keyword rank tracker, packed with features. What’s unique about this product?

First of all, it works on a dynamic pricing model. So only you decide how many domains you wish to track and pay monthly. Each additional domain or 100 keywords cost only 3 EUR/month!

Also, you can add your teammates and track competitors absolutely for free regardless of the volume. Besides that, Wincher allows you to optimize your webpages with a free on-page SEO tool and use keyword research tool, fully integrated with the rank tracker.

Price: 10 EUR/month for tracking 1 domain and up to 100 keywords. Any additional domain costs 3 EUR/month.

3. Buzzsumo

Buzzsumo has everything you need to track both web content and social media engagement across Facebook, LinkedIn, Twitter, Pinterest, etc. It’s features cover keyword research, competitor analysis, identifying top influencers in the niche, measuring your content marketing outcome, and finding ways to improve performance.

Even with the free version, you can identify websites, influencers, and posts that are the most popular in your niche. Then armed with that data, you can produce your own content that will definitely resonate with your target audience.

Price: Starts from $99 USD/month for unlimited monthly searches with 1 month of a free trial.

4. Surfer

Surfer is an amazing data-driven on-page SEO tool with lots of features. If you are tired of manually analyzing all of your web content and organic competitors, just try Surfer out. They focus on datasets that can help marketers and content creators make the right decisions.

This marketing analytics tool includes such features as keyword research, content editor, SEO audit and unique SERP analyzer, which will discover optimal keyword density and compare your page to the competition. They also offer a free Google Chrome Extension – Keyword Surfer. It will help to reveal search data and perform keyword searches in Google.

Price: 7 days of trial access for $1 USD, and paid plans start from $49/month.


OWOX BI is an all-in-one tool for attribution modeling, reporting, and forecasting. It helps marketers and analysts to go beyond the typical Google products data like GSC or GA. 

The product is quite advanced. It’s developed to meet the demands of professionals, solving not-trivial tasks of data multistreaming. OWOX BI provides marketing analytics with predictions, insights, and alarms. Besides that, the tool has an amazing report constructor that allows us to build various customized reports. Get a complete overview of your marketing performance with OWOX BI.

Price: Starts at $55 USD/month with a free trial (no credit card details required).

6. Clicky

Clicky is a complete marketing analytics tool with some unique features. One of the most attractive ones is the heatmap builder. It helps to analyze how visitors of your website interact with your pages and CTAs. Clicky shows the intense by highlighting red, yellow, and orange heatmaps over the areas people interact with the most. With this data, you can reveal what attracts your visitors and what objects they ignore.

Clicky combines historic data and real-time website tracking in easy and elegant ways. Providing the highest value and power, the platform offers integrations for a huge number of web software packages (such as Tumblr, Squarespace, Vanilla Forums, Magento, and Joomla). Moreover, there are two WordPress plugins. If you need access to rich data and deep analytics, try Clicky.

Price: Free version available, with paid plans starting from $10 USD/month.

7. Signum AI

I couldn’t ignore this AI-powered platform, Signum AI, as it’s an absolute depository of leads for your business. That’s always actual, especially in this challenging time when consumer preferences are changing a lot.

So Signum is a toolkit for advanced lead generation with the help of artificial intelligence. The main idea is in cutting down the cost and time for manual searching for new leads and customers. The platform will parse the audience and collect warm and loyal potential customers. It’s based on your criteria and triggers set. I would recommend every marketer and business owner try it out once, as in most cases revenue and ROI are doubled! 

Price: Customized according to your needs.

Summing Up

I’ve collected less famous, but still powerful and affordable marketing analytics tools with different features. If you want to collect exclusive growth insights, just try them out. Especially when most of them offer a free trial without credit card submission. Analytics and accurate web data will help you reduce costs and understand your audience better. It will lead to growth and better decisions, without guessing. Stay adaptable and keep growing regardless of the changes outside of your business.