Four Reasons You Should Be Using Signs for Your Retail Business

  • 0 min read

Sidewalk signs can be one of the most effective ways to increase sales if you have a brick-and-mortar business. Think of your own shopping experiences — what grabs your attention and makes you slow down, take a second look, and maybe even enter the store to shop? I know I’m often drawn to interesting and eye-catching signs. Signs can be a powerful tool for retail businesses.

FedEx Office just released a survey that measures the attraction power of signage and its impact, and the results are very telling. Look at some of these numbers and the undeniable reasons why good signs are worth the effort.

  1. Increased Sales: Almost seven in ten (68 %) of American consumers have actually purchased a product or service because a sign caught their eye.
  2. Foot Traffic: Almost eight in 10 (76%) consumers have entered a store simply because its sign caught their interest.
  3. Word-of-Mouth: Three out of four consumers (75%) said they have told someone about a store based simply on its signage.
  4. Perceived Quality: More than two thirds (68%) of consumers believe a store’s signage is a reflection of the quality of its products or services. (And if you think a bad sign is better than no sign, think again. More than half (52%) of consumers said they are less willing to enter a store with misspelled or poorly-made signs.)
You can read more about the FedEx Office survey here. And check out this infographic that tells you what you need to know before you stick a sign in your window.
Sale tags image credit: djayo
Infographic credit: FedEx Office
Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

Global English Editing
Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Global English Editing
Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Global English Editing
Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Global English Editing
Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

Global English Editing
In 2007, a 107-year-old Australian woman who could no longer type began dictating a blog about surviving two world wars and the Great Depression, and kept posting until two weeks before she died at 108

In 2007, a 107-year-old Australian woman who could no longer type began dictating a blog about surviving two world wars and the Great Depression, and kept posting until two weeks before she died at 108

The Blog Herald
Load more

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.