What is a Recruitment Marketing? Definition & Benefits

Are you tired of relying on the same stale recruitment strategies? Are you looking for a way to attract top talent and build your team with the best of the best? 

As someone who has been in HR for years, I’ve seen firsthand how costly a hiring mistake can be.

The wrong recruitment strategy can land you with the wrong candidate or, worse, zero interest in your company at all.

If you find yourself in a recruitment pickle and don’t know where to start, recruitment marketing might be your key to success. 

In this guide, I’ll explain exactly what recruitment marketing is and why you should use it to build your team.

Even if you’re already a recruitment pro, you’ll gain insight into the benefits of using recruitment marketing and why it’s such a powerful tool.

Let’s get recruiting! 

What is Recruitment Marketing?

Before we dive in, let’s define recruitment marketing. 

Recruitment marketing is an approach to recruiting that integrates marketing strategies with traditional talent acquisition tactics to attract and engage quality candidates. 

Recruitment marketing typically involves: 

• Developing a comprehensive employer brand strategy
• Optimizing recruitment channels
• Crafting high-quality job postings
• Creating engaging content campaigns
• Leveraging social media to build relationships with potential candidates

Recruitment marketing is about creating a positive, engaging experience for job seekers throughout the recruitment process and beyond.

With the right recruitment marketing strategy, you can attract top talent and take your team to new heights. 

Recruitment Marketing Vs. Recruiting

At first glance, recruitment marketing and traditional recruiting may look similar; they both share the goal of finding you the right candidate for the job.

However, there are key differences between recruitment marketing and the traditional hiring process. 

Here’s a quick breakdown of the differences between the two.

Recruitment Marketing: 

• Integrates marketing strategies with traditional recruitment tactics
• Focuses on creating relationships with potential applicants
• Promotes employer brand & highlights company culture
• Helps create a positive candidate experience

Traditional Recruiting:

• Does not involve marketing strategies 
• Typically focuses less on creating strong relationships with candidates
• Does not prioritize employer branding or company culture
• Does not prioritize the candidate’s experience

By understanding the differences between recruitment marketing and traditional recruiting, you can find the right approach for your organization. 

Approaches to Recruitment Marketing

There are two main ways a company can approach its recruitment marketing: Handling everything in-house or using a recruitment marketing agency.

Doing your recruitment marketing in-house can be a viable option for businesses with an established HR team and the resources to invest in marketing materials.

Some of the benefits of doing your recruitment marketing in-house include: 

• Greater control over branding and messaging
• Ability to customize recruitment processes
• Cost savings by avoiding agency fees
• Access to existing marketing materials and resources
• Increased brand consistency across all recruitment channels.

It’s important to note that managing your recruitment marketing in-house requires a significant investment of time and resources.

It’s important to ensure you have the right team in place to properly execute an effective recruitment marketing strategy.



Alternatively, working with a recruitment marketing agency can be a great way to take the burden off of your HR team and ensure you have an effective, professionally crafted recruitment strategy.

Recruitment marketing agencies lend expert knowledge and experience to help develop your employer brand and create engaging content for potential applicants.

A good recruitment marketing agency will provide you with:

• An effective strategy tailored to fit your organization’s goals and objectives.
• Help in understanding the latest recruitment trends and technologies.
• Professional-grade content that is optimized for search engines.
• Access to specialized skills and resources, such as video production
• support for launching campaigns across multiple channels.

With the right partnership, you can save time and money on screening, interviewing, selecting, and training employees that may not be the best fit.

Most importantly, working with a recruitment marketing agency provides more insight into your business.

What are the Benefits of Recruitment Marketing?

Recruitment marketing can be an invaluable tool in helping you identify, attract and engage with quality candidates. 

There are many benefits to a well-crafted recruitment marketing strategy, including:

• Improved brand visibility
• Enhanced employer reputation
• And a higher volume of qualified applicants.

By taking the time to create an effective recruitment marketing plan, you can increase your chances of finding the right fit for your organization and create a positive experience for applicants.

Let’s look at some of the key benefits of recruitment marketing.

Business Growth

Hiring new employees is an involved task that can drain the valuable time and attention you need to run your business.

Depending on how long it takes to hire a new employee, this can heavily hinder the growth of your business.

Still, it’s important to take your time to find the right fit so you don’t have to do the whole process again in a few months when the first hire doesn’t work out.

When you hire a recruitment marketing agency, you get the best of both worlds: 

• more time to focus on growing your business
• and the most qualified candidates for your team.

Fastest Way of Hiring

Recruitment marketing saves considerable time on hiring.

Recruitment marketing agencies help you take care of:

• Seeking
• Screening
• Interviewing
• Hiring
• Onboarding
• And training

Recruitment marketing agencies have access to a large talent pool and can often connect you with a qualified candidate in as little as 24 hours.

In addition to saving time, hiring a recruitment marketing agency also saves money.

The cost of hiring a recruitment agency is nothing compared to what you pay constantly posting job openings in newspapers or sites like Indeed.

Higher Employee Retention

Traditional hiring tactics often result in higher employee turnover; this is due to:

• Poor screening techniques
• Limited access to job seekers
• Lack of background checks
• Unclear expectations for roles and responsibilities.

Recruitment marketing helps your business overcome these issues by providing a clear view of the company’s mission, goals, and culture and a comprehensive screening process that weeds out unqualified candidates.



Recruitment marketing agencies specialize in finding candidates whose skills and abilities match your job position. 

They know how to market your company to job-seekers, ensuring the right candidates find your company. 

If you’re looking for a fantastic recruitment marketing agency, NAS specializes in recruitment marketing strategies that create and share a brand story that will resonate with job-seekers.

Stronger Candidates

There are two types of candidates you will encounter when searching for your new team member: passive candidates and active candidates. 

• Passive candidates are happy in their current positions but might be open to better opportunities that fit their experience and skill levels.
• Active candidates, on the other hand, actively search for a new job using every means possible.

Recruitment agencies understand how to attract active and passive candidates and bring them on board.

Your recruitment marketing agency pre-screens every candidate in their talent pool, ensuring you receive the most experienced and dependable personnel.

Corporate Vision Alignment

A corporate vision is the long-term financial, operational, and cultural vision for your company.

Corporate vision alignment aligns the company’s goals, mission, and values with the corporate vision.

Recruitment marketing strategies involve designing the job position and posting to align with the corporate vision. 

This will bring in more qualified candidates into the talent pool, enabling you to find a great fit for the role.

Recruitment marketing strategies for aligning with your corporate vision include: 

• Crafting a job description that reflects the company’s goals and values
• Sharing the company’s story with potential candidates in an engaging way
• Creating an attractive employee value proposition that will draw in more qualified candidates.

By implementing recruitment marketing strategies, you can attract clients who share your company’s goals and values, strengthening your corporate vision alignment.

Measurable ROI

ROI (Return on Investment) measures how much money you gain or lose from an investment.

Recruitment marketing strategies produce measurable ROI.

Here are a few ways you can increase your ROI by utilizing recruitment marketing:

• You can find qualified candidates more quickly and efficiently, saving time and effort in the hiring process and ultimately resulting in cost savings.
• You can use recruitment marketing to reach passive candidates, thus widening the talent pool and increasing the chances of finding a great fit for the role.
• Finally, you can use recruitment marketing efforts to build relationships with potential candidates, creating a loyal base of followers who will likely apply for positions in the future.

All these benefits add up to create a measurable ROI, making recruitment marketing a great investment for any organization.

You can determine your recruitment marketing ROI by tracking factors like time-to-fill, cost per hire, number of applications, and the quality of candidates.

By monitoring recruitment marketing ROI, you can adjust your strategy to improve efficiency and reduce costs.

Increased Employee Engagement

Employee engagement is key to long-term success and should be a top priority for any business.

Recruitment marketing strategies can help to ensure your talent pool includes the right candidates. 

• By crafting a job description that reflects your company’s goals and values, you will attract more qualified applicants who share those same values.
• This leads to increased employee engagement because your new employees are already invested in your company’s mission.
• These new employees will be more likely to stay with your company for a longer period of time, thus creating an environment of loyalty and engagement.
• All of these factors combined lead to improved job satisfaction, increased performance levels, and, ultimately, higher employee retention rates.

Recruitment marketing is a great way to help your organization find qualified candidates who care about your company’s values and goals and will stay with your company. 

Wrap Up

Recruitment marketing is an essential part of the hiring process. It can be a great way to attract top talent.

Whether you choose to handle recruitment marketing in-house or partner with a recruitment marketing agency, having an effective strategy tailored to your company’s objectives can help ensure that you find the right people for the job.

With the right approach and resources, you can create a positive candidate experience while promoting your employer brand and highlighting your company culture. 

Now we’d like to hear from you; What recruitment marketing strategies have worked best for your organization? Share your experience in the comments section below!

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