Shopify is one of the few popular e-commerce platforms that allows you to create an online store in minutes. It’s among the most powerful platforms out there that can accommodate lots of products. Because of its numerous beneficial features, it has been proliferating over the past few years.
There are several top Shopify agencies such as Bing Digital that offer everything you need for the success of your eCommerce business online.
Shopify is indeed the best eCommerce platform to begin your eCommerce journey in 2022 and ahead.
This article will look at the top Shopify e-commerce trends for the year. We’ll dive into what these trends mean for your business, how they can help you grow your sales and revenue, and how you can use them to improve your e-commerce strategy.
1. Artificial Intelligence (AI) Will Be the Next Big Thing for Ecommerce
Artificial intelligence (AI) is already becoming more prevalent in our daily lives. You probably have an AI assistant like Siri or Alexa on your smartphone. If you are reading this article on your laptop, the chances are good that you are using Google Assistant or Cortana.
Artificial intelligence is being used across industries, but it’s beneficial to e-commerce. There are many ways that AI can be used to make eCommerce better. Here are just three examples:
- Product Recommendations – One of the biggest problems with shopping online is not knowing what products to buy. Amazon uses its machine learning algorithms to recommend products based on previous purchases. This feature helps customers find new items that they might otherwise overlook.
- Personalized Marketing – Another way AI can help e-commerce is through personalized marketing. With AI, companies can identify customer preferences and provide tailored content that appeals to their needs.
- Customer Support – Finally, AI can be used to answer questions from customers directly. When you ask a question about a product, it provides you with answers right away.
2. Mobile Commerce Will Continue Its Rapid Growth
Mobile commerce is continuing to proliferate. According to Statista, m-commerce made up over 72% of all retail sales in the world in 2021. And, as mobile devices continue to get cheaper and more accessible, the number of people who access the internet via mobile will only increase.
This trend means that if you want to compete in today’s marketplace, you need a Shopify website that works well on desktop, laptop, tablets and smartphones. That’s why Shopify was designed with mobile users in mind. As a result, Shopify stores can be accessed easily on any device without much fuss. When you’re running a business it can be quite hard to be able to focus on optimizing your Shopify store so that it is at its best. As a result, it might be worth checking in with Shopify experts who can help get your website into the best shape possible.
3. Chatbots Will Become More Commonplace
Chatbots are now commonplace. They are popping up everywhere, including in places where you wouldn’t expect them. For example, Facebook Messenger released a chatbot called M. You can use this bot to schedule events, send birthday wishes, play games, and even order pizza.
The rise of chatbots has led to many innovations in the field. Chatbots are expected to save $8 million globally in 2022.
Companies are creating bots that do everything from ordering food to booking appointments. These bots are helping businesses save money while improving overall customer service.
4. Augmented Reality Will Become Even More Popular
Augmented Reality (AR) is another trend that is quickly gaining popularity among Shopify e-commerce owners. AR allows users to see digital objects overlaid onto real-world environments. It’s similar to virtual reality, except it doesn’t require special equipment. Instead, it relies on the user’s phone camera.
In Shopify, you can use AR to create interactive experiences for your customers. For example, you could overlay information about your products on top of pictures taken at a store location. Or, you could add 3D models of products into your storefront so that customers can interact with them before buying.
5. Virtual Reality Will Take Off
Virtual Reality (VR) use in Shopify e-commerce sites is also growing in popularity. VR headsets allow customers to experience an immersive environment without leaving their homes or office. Shopify owners could use this technology to enable their customers to try out different products before buying them.
6. Voice Search Will Be a Part of Every Shopify Ecommerce Experience
Voice search is becoming increasingly common. Users speak into their phones instead of typing words into a keyboard. Now, voice search is starting to become integrated into e-commerce websites.
For example, Amazon Echo is capable of searching the web using speech. You can ask Alexa how much something costs, whether it’s available in your area, and so forth.
7. Customer Reviews Will Become Even More Important
As we saw above, customer reviews can hugely impact sales. But, they aren’t just crucial for physical products. They are equally important for online purchases.
Reviews help customers make purchasing decisions. If someone leaves a bad review, Shopify owners remove that product from their site. In addition, they also display the average rating next to each product. Such will help the customer quickly make buying decisions.
These seven technologies will continue to grow in popularity over the coming years. Each one offers unique benefits, making it easy to understand why these technologies are taking off right now. Stay in the loop by implementing them in your e-commerce store.