HubSpot Marketing Hub Review (2023) 

You can customize your landing page with a drag & drop builder, guided by helpful tutorial messages (shown below).

We selected the "About" template and within minutes created a basic layout page. We were able to add logos, text, smart rules, and access the source code customization all with the click of a button.

One feature we really liked in terms of marketing is the ability to A/B test your landing pages. This allows you to find out which page users prefer.

We tested two versions of our landing page. The process was as simple as a few clicks we got the alternate page up and running.

Here's an example of what it looked like to start a test.

As you can see, the A/B test allows page traffic to be split 50/50. The adaptive test allows users to test up to five variations at the same time. This could be especially useful for enterprises with multiple different landing pages and marketing campaigns.

Marketing Hub's ad management feature allows you to set and measure the following ad campaigns:

• Facebook
• Google
• Instagram
• LinkedIn

This helps your business optimize its digital ad campaigns by having them all in one place.

We got started with their demo (pictured below) to give us a better idea of the new user experience.

Users can easily set up automated campaigns with different targeting options, budget settings, and real-time analytics tracking.

After your ad setup is complete, you can track the following metrics:

• Impressions
• Reach
• Clicks
• Engagements
• Cost per contact

After going through the tutorial, the Small Business Bonfire team and I put this feature to the test. Not only did it make setting up an ad campaign a breeze, but it also gave us real-time insights into how our ads were performing.

With this level of visibility, we were able to tweak our marketing activities on the fly and achieve better results than ever before.

What really sets this tool apart, in my opinion, is the level of customization it offers.

With Marketing Hub, you can create targeted ads that speak directly to your audience, ultimately driving more leads and conversions. Best of all, you can do all of this without being an ad expert.

HubSpot's live chat feature allows you to engage with customers in real-time, while tracking their journey on your website.

You can set up automated responses to common questions and reach out directly with personalized messages. This can be further customized in conjunction with both the HubSpot Operations and Service Hubs.

By using chat with Operations, you can create triggers that allow your chatbot to respond to customer inquiries, process payment & subscriptions, and automatically store contact info seamlessly.

HubSpot's Service Hub takes this a step further by incorporating your knowledge base into HubSpot's chatbot feature. This means that customers can receive useful answers to their within seconds, regardless of whether are speaking with an agent or a bot.

Furthermore, you can track customer journey metrics like time on page and return visits in the HubSpot dashboard. Having this type of data available gives your team greater insights into how HubSpot is performing.

We created a live chat for Small Business Bonfire with ease. Here's a preview of our chatbot's initial message to visitors.

HubSpot's SEO feature is one of the most comprehensive tools in the market for optimizing web content. It aims to assist companies in increasing their online visibility and ranking higher in search engine results.

The tool provides a series of features that range from the following:

• Keyword research
• On-page optimization
• Tracking analytics

Their SEO tool scanned our website and then provided a ton of useful tips on how to improve SEO. These recommendations are broken down by category and are easily sorted through.

Some of these categories include:

• On-page SEO
• Mobile Experience
• Crawling and Indexing
• Security
• Performance
• User Experience
• Accessibility

Each SEO issue provides a breakdown of how to improve SEO for your site, as well as helpful links to articles about resolving the issue.

We found this feature to be especially awesome for users who are new to SEO; it gives a ton of insight into how to rank higher and make your website more efficient.

HubSpot's blog feature gives you the capability to create content that speaks to target audiences.

You can also optimize your content with SEO, use calls-to-action (CTAs), and track visits and conversions on your blog posts.

We set up our blog and called it Around the Bonfire. It only took a matter of minutes and a couple of clicks to set up. One takeaway I had is that HubSpot's blog tools are incredibly beginner friendly.

Once you've customized the page to your liking, you can preview it for the following devices:

• Mobile
• Tablet
• Desktop

Here's Small Business Bonfire's demo blog page when viewed using mobile.

In today's age of technology, social media has become integral to the marketing strategy of just about any business.

That's where HubSpot Marketing Hub's social media management feature comes in handy.

It allows you to accomplish the following:

• Keep a close eye on what your audience is saying
• Measure your social media success with reports
• Make informed decisions to improve your brand's online reputation

We put this feature to the test, trying out its capabilities and seeing how it could benefit Small Business Bonfire.

We wanted to know how the feature helps small businesses keep track of their social media activity and overall performance.

Using a Twitter account for testing, we found that the feature is a game changer when it comes to managing your social media platforms.

Here's what the signup page looks like.

This feature is definitely worth checking out with their Professional plan ($890/month).

You can always give it a try for free with their 14-day free trial just to see how it integrates with your social media platforms.

First and foremost, the HubSpot Marketing Hub's web analytics feature is an intuitive and easy-to-use tool for businesses that want to measure their website's performance.

The software provides the user with critical metrics such as the following:

• Sessions
• Page views
• Bounce rates
• Time spent on site

These metrics are displayed in graph form and can be filtered by date ranges to assess performance over a specific period.

Furthermore, Marketing Hub also provides a detailed breakdown of a website's traffic sources.

This is essential for businesses to determine which traffic sources are driving the most visitors to their website. From these insights, businesses can then create targeted marketing campaigns that resonate well with their audience.

A lot of businesses tend to overlook the lead capture feature.

This allows you to track leads and measure their success rate by collecting data such as email addresses, phone numbers, and form submissions.

We implemented a few call-to-actions (CTAs) using lead capture on Small Business Bonfire's homepage and noticed a boost in our traffic as a result.

Here's an example of a CTA we created in just minutes.