How can a visually stunning website with many features be beautiful if it’s not optimized for search engines! Organic marketing services are a better option than pay-per-click services. They allow businesses to improve their rankings without paying for every impression and click.
Your online business can be more successful if you understand what search engines look for. But, they can be confusing and could cost you your business.
What is SEO?
If you already have a WordPress website, you know how important it can be to optimize your website for search engines. An SEO-friendly website has a higher chance of being found on the first page of search results.
WordPress is a great CMS to use for SEO. WordPress outperforms the rest of the web builders that offer great SEO features. Many SEOs use WordPress exclusively to build websites. It’s simple: they are easier for search engines to find.
SEO has been the buzzword in the online world. Every business wants to rank higher and appear on the first Google SERPs. Sometimes, however, we get too involved in search engine optimization.
WordPress has hundreds of helpful SEO plugins which often take care of the basic things. However, you can use many other tips and tricks to make a significant difference.
Today’s post will provide a guideline of SEO best practices and simple techniques that are easy to forget. If used correctly, these techniques can make a huge difference in how your website ranks in Google.
1. Your Permalinks
Permalinks are the URLs for your website pages or posts. They are the URLs users use to access your website and view relevant pages. These are also used to link to your site by search engines and other websites.
WordPress has default permalink settings that you can change to suit your needs and convenience. These settings are found under settings -> Permalinks.
2. Sitemaps can be created for your website
You can have hundreds of pages on your website. Google will index your pages by telling you the structure of your website. It is very easy to create a Google XML website map. WordPress has a very useful plugin called Google XML sitemaps which automatically generates a sitemap for your website.
3. Google Analytics
Google Analytics, a popular analytics tool that Google developed and offers, is extremely popular. It’s free and allows you to keep track of your website traffic. This tool will give you information about traffic sources, behavior, and other important attributes that can help you reach your target audience.
Google Analytics allows you to perform many tasks, including finding a 404 error page and examining your visitors’ behavior, traffic source, and combating spam referrals.
4. Search engine optimized themes
WordPress has many themes you can choose from to build a solid foundation for your website. Instead of picking a theme that looks great and visually appealing, opt for a search engine-friendly theme.
Two main elements of an SEO-optimized theme are Speed and code, two of the most important aspects of an SEO optimized theme. Google bots can find the correct code by reading a well-written theme that uses SEO best practices.
The most important factors to consider are:
- Incorporation of open graph meta tags to increase social media sharing
- Proper use of meta title tags, headings
- Clean and tidy structure using valid and correct HTML.
- Use the canonical URL meta tags correctly
5. Use SEO plugins
WordPress also offers many Plugins such as Yoast, All-in-One SEO Plugin. These plugins do more than take care of your website. They encourage you to add Meta Title and Meta description, keywords and meta tags. These plugins provide a complete SEO solution for WordPress.
These plugins can be used to improve your website’s SEO by displaying a preview of a Google Search Result Snippet. These plugins can also be used to generate an XML sitemap. SEO plugins can help you add Metadata to analyze page content.
6. Optimize your media
Your SEO will be determined by how you name and tag your images. Proper tagging will increase your chances of ranking higher in image search results.
Uploading images with complex names is not a good SEO strategy. You have the option to edit an image uploaded to WordPress. These options can greatly improve the search engine rankings of your website.
7. Make your content shareable
Nearly every internet user is now active on social media networks like Facebook, Twitter and Linkedin. Your readers can share your content across multiple social networks, thereby driving massive traffic to your website.
Social sharing buttons on your website will drive traffic and increase your website’s credibility. Never take social media’s power for granted. Use links and anchor text correctly.
While you know that links are essential for posts, you may not know other SEO strategies.
Link to your posts: Most website owners forget to link their posts to other posts. Interlinking posts from your site will improve your SEO efforts and the user experience. Interlinking posts is important when they are relevant. Do not link just for the sake of linking.
8. Writing high-quality content
- It is high-quality, engaging content.
- Quality content is essential to rank higher in search engines, whether blog or corporate website.
- Quality content refers to posts that are clear of spelling and grammar errors and appeal directly to readers.
9. Use the Correct Heading Tags
- Heading tags are crucial for SEO. If you’re a beginner at SEO, heading tags may not be well-known.
- Heading tags can be seen in your editor. You are allowed to choose between heading 1 and heading 6.
- Which one should you choose? You might be asking.
- For the blog post’s title, the H1 tag must be used. It is important to keep your H1 concise and informative. The title of your blog post should inform your readers about the content and encourage them to read the whole article. After using the H1 heading properly, you can use the H2 tag to add headings. The H3 and H4 tags are for sub-headings.
- Heading tags are essential for SEO practices and user engagement. It provides your users with a better understanding of your content and grabs their attention quickly.
This is something that everyone probably knows. You need to use standard SEO techniques and have reliable, high-quality hosting. Hosting with SSD drives helped us rank higher than our competition. Bluehost, Hostgator and Bluehost all use traditional hard drives. However, there are other hosts you can rely on, such as Fastcomet hosting, which comes with SSD drives.
11. SEO Plugins
WordPress SEO plugins are a great tool for optimizing search engine optimization. These plugins simplify adding the required information automatically instead of manually adding Sitemaps and Meta descriptions.
These are the top options:
WordPress SEO By Yoast:
Yoast is a popular WordPress plugin for many reasons. This plugin allows you to pay close attention to the focus keyword in a post and allows you to add meta descriptions and titles, tags, and meta descriptions. The plugin also includes a page analysis function to improve and optimize your content to make it SEO-friendly.
SEO friendly images help you optimize images for search engines and drive a lot of traffic from search engines. SEO Friendly Images allows for the integration of ALT attributes into images. However, you will need to care about the image name.
Although there are many other SEO techniques, the ones listed here are the most effective.
Ensuring that your content appears on the first page in search engines is important. These tips will help you engage your users and drive constant traffic to Google and other search engines.