Attorneys practice all kinds of law. Maybe there’s a certain kind that appeals to them, and they get into it right after passing the bar. Some like law that helps people, while others want to make the most money possible.
Many kinds of lawyers need people to find their websites, though. That’s how they get new clients. We’ll discuss which attorneys often need legal SEO in the following article.
Divorce Lawyers
Divorce lawyers can get a lot of business representing individuals who don’t want to be with their spouses anymore. The right lawyer can help them get out of a marriage and get a fair amount of money and possessions while they go through the process.
Anyone looking for a divorce lawyer will probably Google something like “the best divorce lawyer near me” or some similar keyword combination. That’s why divorce lawyer SEO exists.
If a divorce lawyer hires someone who does SEO to improve their website, that site should rank at the top of the SERPs. Once it’s there, that law firm should get a lot more website traffic, and they will attract some new clients as well.
Corporate Lawyers
Corporations need to hire lawyers as well. They might use word of mouth to find the right attorneys to some extent, but they’ll also rely on website traffic.
They can get that website traffic if they use an SEO agency. They might use an SEO agency to tinker with their website to make it look as attractive as possible. Any professional organization that wants a great, high-end lawyer to represent them can go to that website and see what qualifications the attorney or firm in question has.
Any business that wants to hire a corporate lawyer will probably look for one with a site that talks about their prior experience representing big clients. They will also look for testimonials that talk about what that lawyer can do for them.
The right SEO agency can add any features to a corporate lawyer’s site that will get it to stand out in the way that the law firm wants. They can either write and add the new copy themselves, or the corporate lawyer can hire someone else to do that for them. Using a CRM for law firms can make this process easier.
Car Accident Lawyers
Car accident lawyers can make a very good living. Since car accidents happen all the time, all over the country, these attorneys can often find new clients every couple of days.
However, they need to get their website in the best possible shape from an SEO standpoint for that to happen. That’s why they will contact an SEO agency.
That agency can help them with local SEO. Local SEO matters for all kinds of lawyers, particularly car accident ones that rely on nearby clients to come to them.
An SEO agency can add content to a car accident lawyer’s website, such as keywords and phrases having to do with the city or state in which they’re located. They might encourage the lawyer to include content that talks about local landmarks, such as highways that run through the city.
The SEO agency will study competing sites to see what they’re doing well, so this particular attorney can include some of those elements on their own website. They can tell the lawyer to include any missing elements that they feel will get additional engagement, like an FAQ section or a company blog.
Criminal Defense Lawyers
Criminal defense is an area that also attracts a lot of lawyers. Criminals always need attorneys to defend them and try to keep them out of jail.
A criminal defense lawyer might advertise by putting their name and phone number up on billboards around town. They may also put out some radio spots and shoot TV commercials to play in local markets.
They’ll also need to optimize their website as much as they can, though, so it will appear at the top of the SERPs. A great SEO agency can help them do that.
An SEO agency can look at on-page SEO for criminal defense lawyers, and they can also use the latest tools to see how people interact with their site as it currently exists. They might notice that certain pages get a lot of clicks and attention, and others don’t get nearly as much.
That behavior can indicate what content needs to stay and what needs some improvement. The SEO agency can also look at inbound and outbound links for the criminal defense law firm. The website might need some additional links to get that site into the proper condition to attract some new potential clients.
Bankruptcy Lawyers
If you’re going bankrupt, you need to know what steps to take. That’s why you need to hire a lawyer or ask one for advice.
Bankruptcy lawyers need to rank well on search engines like Google because anyone looking for them will probably use keyword combinations and phrases that should make their site appear at the top of the SERPs. A bankruptcy attorney will need to appear on the first page of the Google results, and at the top of the page, if possible.
Many studies over the years have shown that most people, when they search for something, will not go further than the first page on the Google results, regardless of what they want to find. Some of them won’t even scroll down to the bottom of that page.
That means bankruptcy lawyers will want to show up on the first page of searches having to do with their niche, and they’ll want to appear above the fold, if possible. Above the fold means on the first page of the Google search results without needing to scroll down at all.
The right SEO agency or freelancer can use the latest SEO techniques to help a bankruptcy lawyer achieve those results. That’s just one more example of a particular kind of lawyer that needs SEO if they want their site to do well.
