Having a niche business can both be a gift and a curse. On the one hand, you probably have to deal with a few competitors, but you also have a much smaller pool of clients to pick from. This means that you’ll have to work harder to reach your clients. It also means that you have to be careful with how your brand is perceived by the public. If the few clients that search for your service get introduced to you and you make a wrong impression on them, there’s a strong chance that you’ll never see them again, so you have to get it right the first time. Here are some of the ways that you can market a niche business in your local community.
SEO
Search engine optimization is probably the best technique for a niche business. SEO is the art of improving your site’s visibility on search engines by applying best practices. These include having a high-performing website that offers a seamless user experience, having high-quality links pointing to your site, and using highly relevant keywords naturally on your site’s copy.
Local SEO is even more important if you’re running a local business. When it comes to local SEO, consistency, local brand mentions, and reviews will be the most important things to focus on.
You first need to set up a Google My Business account if you haven’t yet and make sure that your NAP (name, phone, address) is consistent everywhere you publish it online. You next have to check your reviews, address the negative ones, and fully commit to turning things around if you have many of them.
If you run a business that buys junk cars for cash, for instance, and you have multiple bad reviews, one of the things you could do is check other businesses that do the same thing as you and that have good reviews. You can then look at what people have had to say about the business and what they loved about it. You can also check their prices and see how they compare to yours and even consider visiting them to gauge their level of services and their facilities. All of these things will give you pointers to improve your business and hopefully get better reviews.
Get Involved
Another thing you should do is make your presence felt in your community, and one of the best ways to do this is to hold charitable events. Not only will you feel a sense of pride in giving back, but this will give you lots of visibility in the media.Getting media coverage will benefit your brand in so many ways. First of all, your brand will be associated with something positive, which will help its image. But it will also increase your number of local brand mentions, which will directly affect your visibility in local search results.
Use Facebook Ads
One of the biggest benefits of Facebook ads is how precisely you can target them. You can choose to target people in a specific radius or even a postal code. You can also choose people from specific demographics who are showing interest in your type of products or services.
Facebook in general is great for local businesses. It allows you to connect with your current clientele while getting a chance to reach new clients. Using your business page as an actual resource is the best approach. Try to give as much as you can and don’t think about selling too much. Whether you’re giving gifts, valuable information, discounts, or entertainment, the more valuable you are to people who visit, the higher the chance they will keep you in their feed.
Use Geofencing
Geofencing is a new revolutionary marketing method which can be extremely powerful for local businesses. Geofencing allows you to set a digital fence around a geographical area and send an SMS to everyone in it. You could set a geofence that surrounds your business and send special offers to everyone who passes by. Or you could target other locations, like parking lots, parks, or anywhere people congregate.
This is where things get interesting. If you’re a small restaurant that sells healthy food, then you could target a park near you or a health club and offer specials to people around the area. If you’re repairing bikes, then you could target a bike trail nearby. There are so many ways that you can use this method and it can be very efficient and cost-effective when used the right way, so we suggest you look more into it and see how you could use it.
Marketing a niche business demands effort and a little bit of creativity, but it doesn’t have to be expensive. Go out there and try as many tactics as you can until you find what works the best for your business.