Small Business Bonfire Blog

The One Thing Your Social Media Page Needs That It Doesn’t Have

The One Thing Your Social Media Page Needs That It Doesn't Have

The problem with social media is that profile pages are often cluttered and difficult navigate, and it’s hard to find information. With social media, the entire point of its existence is to connect people with the world. But, if these pages are messy and full of useless information, then it makes it all the more difficult for people to find you, find what they want, and interact.

With that in mind, your Facebook and Twitter profile pages need to have one thing to counteract this plaguing problem. And, of course, the one thing that Facebook needs is different from what Twitter needs, simply because they’re two different platforms.

So, what is one magical thing that will transform your social media pages from American Idol contestants into full-blown rock stars? Drum roll, please…

Facebook: A Clean and Informative Landing Page

You’re doing all of the right things: you have a Facebook page; you encourage your email subscribers to “Like” you; you post regularly; you even have a booming customer comment trade.

So, what’s the problem? The problem is not with your page’s functionality, but with the appearance and design.

At the end of March, custom landing pages will be gone, and your Timeline will become your landing page. This is why it’s important that you choose the right profile image, pick a cover photo that speaks to your visitors, and clean up your About information so it’s clear, intriguing and informative.

Getting rid of the clutter and keeping your copy direct and simple will help new customers get a better understanding of your products and what you do. It will give them a taste of your brand and a reason to “Like” your page. Your Timeline should not be about selling; you want to provide an exceptional user experience and overall enjoyment to keep visitors coming back.

Twitter: A Clean and Informative Biography

Twitter is a genius social media platform, and the implications for business marketing are virtually endless. But, again, there’s an inherent problem with the design and functionality of the service: Twitter accounts limit the characters in a biography (mimicking the shortness of Tweets).

For most businesses, it’s quite challenging to distill down their message, history, products and services into a neat little 160-character sentence, but Twitter stipulates that this must be done anyway. So, it’s imperative that businesses on Twitter somehow slash their ample and robust mission statements into a clear, concise, and informative snippet. The problem is, however, that most businesses miss the boat on this.

For Twitter, the one thing you may not be doing is taking advantage of the small character length in the biography. Try rewriting your bio so that it’s keyword rich (for search engines and Twitter users), while getting right to the point. An easy way to do this is to focus on one aspect of your company instead of trying to cram all of it in there. Promote your best-selling product or service, or highlight why your company is different from the rest.

This is also a great place to add a personal touch to make the message stand out from the noise of the Internet. If you grab the visitor’s attention and interest right from the start, he or she will be more likely to click through to your website to learn more about you and your business.

Do you have a tip for readers on how to engage your audience on Twitter or Facebook? We would love to hear it.

There's plenty of room around the Bonfire...Join Now

About Michael Cusden

Michael Cusden
Michael Cusden is the marketing manager for SimplyCast.com, a world leader in multi-channel marketing solutions and the home or the Epic Free Marketing plan that gives everyone 5,000 free credits towards their email marketing efforts.
Twitter     Bonfire Community   Google+  

5 Comments on The One Thing Your Social Media Page Needs That It Doesn’t Have

  1. jonathan

    bit of challenge now to create a relevant landing page with the new brand page timeline for FB, what are your thoughts on the update?

    • Hi Jonathan. My perspective is that you definitely still have a landing page with the Timeline, you just can’t make it something completely unique. You can, however, use the pinned post function and your apps, which will now have bigger icons/thumbnails under your cover photo, to engage and interact with your users. It’s different, but there are a lot of options that I think we’ll start to see popping up soon.

  2. Hi there. As a new business i am currently working on the social medias i.e. twitter, Google+ and Facebook is probably the biggest for us atm. maybe because im used to it and have been for quite a while but i just cant get used to the timeline layout. I dont think a viewer can get as much information on first glance as you can with the current layout.

  3. Love these tips Michael! I for one am really excited about the FB timeline switch. I already like it for my personal account – and my welcome page was so out of date, now I don’t have to update it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe

rss by email rss

Connect

  twitter  facebook    youtube
small business help
WomenCentric Elegant Themes

ad

Join Us on Facebook

Need Small Business Help?

The Small Business Bonfire is a social, educational & collaborative community for entrepreneurs. Join now to get immediate access to small business help, tools, advice and resources that will empower you to make positive changes in your business.

Join Now for Free