We live in an era of global competition in business. To take a leading position among all the huge competition, we need to show our unique features. Thanks to LinkedIn’s lead generation tool with GetSales you will achieve attractive results. As you already know, Linkedin is a social network that helps you find your target audience, among which you will find potential customers and sell your specific product or service. Maybe you’re just starting your business, or you just want to reach more customers through your LinkedIn audience. Maybe you’re looking for predictable leads and are just starting your business, or you just want to reach more leads through your LinkedIn audience.
To get started, let’s learn a little more about LinkedIn and how it’s your best friend for making consistent investment income. If you’re looking for business-to-business marketing and intelligent engagement, then LinkedIn is the best B2B network for it. That’s why…
LinkedIn is used by over 180 million people in the US every month.
Here there are people representing mainly such professions as:
· Marketing
· Digital technologies
· Engineering
· Finance
· Education
But also more specific professions such as SEO, copywriting, and Google advertising. Now you need to understand something relevant. Here it is.
A LinkedIn lead is a person who wants to contact you in one of your messages or directly in a private message to learn more about you. On LinkedIn, people are not your leads. They are just strangers. But when someone replies to one of your messages, they move into another phase. This is called autopilot, which can be achieved through Linkedin outreach automation with GetSales.io
Let’s quickly recall the 3 states of a person between the unknown moment and the moment of making a deal.
1. Opening phase
2. Assessment stage
3. Decision phase
When they like your content or comment, it means they have at least read your name and seen your photo. It’s even better if you use multichannel prospecting companies. A person becomes a leader when he is between the stages of evaluation and decision-making. That is, they know about your competence. Now you need to tell them about their problem (depending on your theme). And therein lies your role: start a LinkedIn lead generation campaign.
In the early stages of the conversation, it is important not to sell the product, but to sell yourself. Being engaged in self-presentation, we do not sing odes to ourselves. We point out the things that distinguish us from our competitors. Arguments should be interesting to the interlocutor. For example, we give examples from practice when we managed to increase sales of the same auto parts store as the interlocutor’s by 7% within 1 month. Having gained a foothold at this stage, thanks to the optimization of processes, we will move on to conveying the meaning of the negotiations. The task is to explain to the interlocutor why he should contact us.
If it is already clear that the product is relevant to him, we immediately offer it and thereby lead strategy. For example: “Let’s discuss the possibility of implementing our
As a result, having interested the interlocutor, it is necessary to obtain confirmation of this. Let him prove his fundamental interest, after which he will sell to himself. You could say something like this: “Companies like yours work with us to increase sales or cut costs. Which option do you prefer?”.
At this stage of lead generation, it is important to be able to ask the right questions. Many techniques are known, but we will use one of the most effective – SPIN. There are 4 groups of questions:
· situational – about the current state of affairs
· problematic – about current problems in business
· implication – about the consequences of pressing problems
· need payoff – about the benefits of problem-solving
It remains to finally convince the client and correctly present the product. To do this, prepare arguments in advance and track the results based on the needs of the target audience. If the client is completely loyal, we show him the arguments according to the degree of strong growth. It is better for a disloyal person to start the presentation with the most lethal arguments, but not all of them – we will save a couple more for the finale. In any case, the argument must be based on facts. Bare properties mean nothing. We show them in the world of the client, i.e. we accompany each property with an actual binding to the needs of the client. For example: “We work like this … and it gives you (the solution to the problem).” If all the steps passed were completed without errors and intelligent engagement was used, then the client should have no objections. But you must always be ready for them.
And now a few words about the lead generation with Linkedin.
For productive lead generation through LinkedIn, we use the main tool – inviting (manually or using an automation service). At the same time, we adhere to the business principles of negotiating so that users from the target audience turn into real customers and do not leave after the first exchange of remarks. Put your business on autopilot with Linkedin.