5 Ways to Find the Right People to Follow on Twitter

  • 1 min read

By Alyssa Gregory

Building a following on Twitter is not about racking up the numbers, especially if you’re serious about using Twitter to promote your business through networking and forming real relationships. You can have thousands of followers, but if they are not followers who are actually interested in your tweets, you might as well have zero.

The quickest way to effectively ramp up your Twitter following is by seeking out people who care about what you’re putting out there — your target audience, customers, colleagues, others in your industry — and follow them. In many cases, these people will follow you back, and you’ll start to grow your community.

Finding the right people to follow isn’t always easy to do, though. When you consider the 200+ million accounts on Twitter, it’s like looking for a needle in a haystack, and it can be a major time suck.

To help you streamline the process and save time as you work to grow your Twitter presence, follow these five tips for finding the right people to follow.

1. Hashtags

Hashtags (i.e. #smallbiz or #smallbusiness) group tweets that are related to the same topic. They are a great way to search for users who tweet about specific topics, and get your own account found when someone else searches.

Here are two useful resources for understanding, searching for, and using hashtags:

  • Hashtags.org: Provides information on hashtag trends and shows who is using which hashtag.
  • Twubs: A resource that allows Twitter users to form groups around popular hashtags.

2. Directories

Twitter directories can simplify the process of finding and following the right people on Twitter. I like Twellow because it’s easy to sort by category, and once you sign in you can follow people right from the site. You can also create your own profile to help people find you.

3. Lists

Twitter Lists are a great way to find people in a specific niche, and when you find a relevant list, you have a collection of people who might be good to follow. You can start by seeing what lists people have put you on, and how other people you follow are listed, then follow people from there.

4. Retweets

If you’re active and engaging on Twitter, you will probably find that you get a steady stream of people who retweet you and mention you in their tweets. Although you may already be following some of these people, these tweets can make you aware of new people you should be following.

Nutshellmail is a great tool for tracking retweets and mentions so you can follow back. You can use the service to track keywords, hashtags, and more in Twitter, as well as activity on other social networks.

5. Twitter

Many of us use social media dashboards like HootSuite and TweetDeck to manage Twitter, but yes, you can actually use Twitter to find people to follow. Ditch the dashboard for a minute, and go back to the good old web to use some of the tools within Twitter.

Here’s a rundown from Twitter on how you can use Twitter to find people to follow.

All of these tips will be even more effective if you are active and responsive on Twitter, and focus on the relationship part of social networking. It’s not going to happen overnight, but the more you put into the process, the more you will get out of it.

What are your favorite ways to find new people to follow on Twitter?

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

Global English Editing
A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

Global English Editing
People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

Global English Editing
There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

Global English Editing
Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Researchers on self-regulated learning have found that effective learners do for themselves much of the checking a teacher might otherwise supply — setting goals, monitoring what’s working, and changing strategy when it isn’t — and that habit can make them better at adapting when they run into a problem they haven’t seen before.

Global English Editing
Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Global English Editing
Load more

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.