What Partner Programs Are Available With AWS Marketplaces?

From the archive. This article was published before Small Business Bonfire changed ownership in September 2024.

If you’re looking to expand the reach of your business, Amazon Web Services (AWS) marketplaces might be an excellent option for you. AWS offers a variety of partner programs that can help you get started. This article will look at some of the most popular partner programs and what they offer. We’ll also discuss how to choose the right program for your business.

AWS Marketplace

The AWS Marketplace is an online store that helps customers find, buy, and deploy software that runs on AWS. The marketplace offers a variety of products from third-party vendors, including applications, tools, and services.

Vendors can list their products in the AWS Marketplace for free. There is a 30% transaction fee for each sale, and vendors can choose to offer their products on a pay-as-you-go basis or with subscription billing.

The AWS Marketplace is a great way for vendors to reach new customers and generate sales. It’s also a convenient way for customers to find and buy the software they need to run on AWS. A popular AWS Marketplace Platform is Tackle.io. Tackle.io is a platform that helps developers build, test, and deploy their applications on AWS.

AWS Partner Network (APN)

The AWS Partner Network (APN) is a global program that helps technology and consulting firms achieve success in the cloud. The APN provides members with resources, training, and support to help them build, market, and sell their solutions on AWS.

There are three tiers of membership in the APN:

– Standard: For companies that are just getting started with AWS

– Advanced Technology: For companies that have launched solutions on AWS and are looking to differentiate themselves in the marketplace

– Premier Consulting Partner: For companies that have a team of AWS-certified consultants and a track record of success helping customers migrate to and optimize their use of AWS

The benefits of joining the APN include access to marketing resources, training and support, business development support, and more. There is no cost to join the APN, but members are required to have an AWS account.

Amazon DevPay

Amazon DevPay is a partner program that helps developers sell their applications on AWS. DevPay is a turn-key solution that handles billing and payments for developers. Developers can use DevPay to sell their applications on a pay-as-you-go basis, or they can offer subscriptions with monthly or annual billing.

To use DevPay, developers must create an account and sign up for the program. After that, they can make their application and start selling it on AWS. DevPay takes care of all the billing and payments for the developer, so they can focus on building their business.

There is a 20% transaction fee for using DevPay. In addition, developers are responsible for any charges incurred by their customers while using their applications on AWS.

Types of Programs

The most crucial aspect of determining which AWS partner program is ideal for you is to grasp the many types of programs available. There are three main types of partner programs: resellers, technology partners, and consulting partners. Each type of program has its benefits and requirements.

The reseller program is designed for companies that want to resell AWS products and services. As a reseller, you’ll have access to the AWS Marketplace, a digital catalog of AWS products and services. You’ll also use the AWS Management Console, a web-based interface that allows you to manage your AWS account. To be eligible for the reseller program, you must have a valid license from AWS.

The technology partner program is designed for companies that develop software or hardware that integrates with AWS products and services. As a technology partner, you’ll have access to the AWS Partner Network (APN) Portal, a website that provides partner resources and tools. You’ll also be able to use the APN Logo, a badge you can use to promote your partnership with AWS. To be eligible for the technology partner program, you must have a technology that integrates with AWS.

The consulting partner program is designed for companies that provide consulting services for AWS products and services. As a consulting partner, you’ll have access to the AWS Partner Network (APN) Portal, a website that provides partner resources and tools. You’ll also be able to use the APN Logo, a badge you can use to promote your partnership with AWS. To be eligible for the consulting partner program, you must hold an AWS-issued consulting license.

Conclusion

AWS offers a variety of partner programs that can help you get started with expanding your business to the cloud. In this article, we’ve looked at three popular partner programs and their benefits. The AWS Partner Network (APN) is a global program designed for technology and consulting firms. Amazon DevPay is a turn-key solution for developers who want to sell their applications on AWS, and the AWS Marketplace is an online store for customers to find software that runs on AWS.

When choosing a partner program, consider your business needs and objectives. Each program has different benefits and costs associated with it. Make sure to research and select the right program for your business.

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