When you’re looking to generate interest in a nascent company or small business, there are plenty of marketing methods that can prove useful. BOGO promotions, social media contests, and a great product can all be wonderful promotional tools. But sometimes, offering something more substantial can be a better option. That’s where custom drinkware can truly make a dent in enhancing your business profile.

Promotional drinkware can be used as a sales tool by providing potential customers with a free or discounted item when they make a purchase. And sometimes, it’s even better for promoting your business as a giveaway item. In this article, we’ll tell you about five types of drinkware that make for great promotion. Keep reading to learn more.


Everyone’s seen a tumbler at the store. It’s one of those fancy cylinder shaped drinking containers that usually has a lid and a straw. They’re ideal for cold drinks like sodas or iced coffee. Tumblers are usually plastic or glass in construction. These types of materials make them better suited for keeping your drinks cold. Insulated tumblers keep drinks colder for a longer time while double-wall tumblers have two layers of insulation to prevent condensation while also retaining the cold of the beverage.

Most tumblers are reusable, but there are single use ones that aren’t necessarily the best options. They’re a very low cost item that can be worthwhile for promotional purposes. Simply emblazon your logo on the tumbler and use it to market your business. They’re ideal for special promotions and events, but can also make a great sale item for impulse buys at the register (and other parts of the store).

Water Bottles

Next to tumblers and coffee mugs, water bottles are one of the best promotional items one can offer at a business. Water bottles are one of the most versatile accessories that a company can offer simply because they not only advertise the brand but are a very useful container for staying hydrated. Active folks love them because they’re portable and can be reused over and over again. They also last quite some time.

Bottles can come in different materials and styles such as plastic, glass, and stainless steel. Stainless steel ones are probably the most durable but have a slightly higher cost of entry then plastic glass. People tend to keep promotional water bottles for a year or so, only further adding to the value. Just make sure that their BPA free and sport your company logo in order to get the most out of their promotional value.

Coffee Mugs

When most people wake up in the morning, one of the first things they do after they crawl out of bed it’s probably brush their teeth and start making a cup of their favorite coffee. Whether it’s French press, pour over, or the old standby drip coffee, coffee is a significant part of many morning routines across the country. Whether it’s hot coffee or iced coffee, putting it in a mug is part of the ritual. Coffee mugs come in all sorts of shapes and sizes, usually sporting a logo OR interesting piece of artwork.

Considering how ubiquitous coffee mugs are in the world they can become a unique part of your marketing strategy. Consider diving into the world of custom coffee mugs for your marketing and sales. After all, drinking from a coffee mug featuring your brand logo will remind the drinker of your business every time they take a sip.

It’s also a good way to kind of get the word out and have a little fun with your marketing plan. Whether you decide to sell them for a time or give them away as part of the gift basket / trade show offering, never underestimate the promotional value of these little porcelain cups and how you can leverage it to work for you.


One often overlooked piece of drinkware that no one really thinks about much is the humble thermos. Ostensibly a flask with a double-walled container inside of it, a thermos is one of those things that might not register at first as a good promotional item but ends up being something that can drive interest in the organization

Just like the other drinkware on this list, a thermos can benefit from having your customized business information on its surface. Whether it’s being used for extremely cold days or containing some soup, a thermos can be a great gift for somebody. That’s why offering them as part of your drinkware promotions or sales can be beneficial for the business.

After all, why wouldn’t you want to advertise your brand every time somebody takes a sip from their thermos? It’s a good opportunity to seize with a sturdy and multifaceted piece of drinkware.

Travel Mug

If a thermos doesn’t catch your eye, you can always go with a travel mug. Travel mugs are related to the thermos, but not quite the same. Instead of being an insulated flask, a travel mug is an insulated cup. It’s ideal for hot drinks on the go. When you send one out as part of a promotional basket or gift, it shows that you’ve taken the time to think about and consider what types of items might make your customers happy.

They work really well for showing that you have a lot of bright ideas and are willing to go the extra mile to bring it in business. It might seem like a small gesture, but a travel mug is actually ideal for helping to build brand awareness, especially when it’s customized with your logo.

By including drinkware with your promotions, you can find more success and happier customers in the long run.