By Alyssa Gregory
As a marketer, I’m guilty of often being more excited about the Super Bowl commercials than the game itself. This year was no different, and there’s been a lot to see!
The number of brands using hashtags in commercials has exploded over the past few years. According to Marketing Land, 57% of ads during the 2014 Super Bowl included hashtags. This year is even more. Using hashtags like this in TV ads allows commercials to become interactive and, in some cases, take on a life of their own through social media.
Here is a rundown of the hashtags used in ads during the Super Bowl this year. I will be following these on Twitter and Facebook over the coming weeks to see how these brands leverage social media to extend the lives of their Super Bowl ads.
#500X
Fiat, @fiatusa
https://www.youtube.com/watch?v=YAcLViTHDOo
#BandOfBrands
Newcastle Brown Ale, @newcastle
https://www.youtube.com/watch?v=MaqRwWwXau0
#BestBuds
Budweiser, @budweiser
https://www.youtube.com/watch?v=xAsjRRMMg_Q
#ChevyColorado
Chevy, @chevy
https://www.youtube.com/watch?v=hHS426cnNBA
#DontTouchYourBalls
Cure Insurance, @cureinsurance
#Doritos
Doritos, @doritos
https://www.youtube.com/watch?v=ytr4AwXMXz0
#EatASnickers
Snickers, @snickers
https://www.youtube.com/watch?v=rqbomTIWCZ8
#Empowering
Microsoft, @microsoft
https://www.youtube.com/watch?v=7cw4jmKQs0E
#FirstDraftBeer
Avocados From Mexico, @avosfrommexico
https://www.youtube.com/watch?v=26hl9YWLyn4
#FitzIsAPhoenix
University of Phoenix, @uopx
https://www.youtube.com/watch?v=JQSB5IlC77Y
#GoDaddy
GoDaddy, @godaddy
https://www.youtube.com/watch?v=FT7lLnd_DYE
#HelloFuture
BMW, @bmw
https://www.youtube.com/watch?v=U1jwWwJ-Mxc
#InvisibleMindy
Nationwide, @nationwide
https://www.youtube.com/watch?v=P30yUzwSTKo
#ItsThatEasy
Wix.com, @wix
https://www.youtube.com/watch?v=P5SB1Ypy1EM
#KimsDataStash
T-Mobile, @tmobile
https://www.youtube.com/watch?v=ZTwzsV3I3OQ
#LexusNX
Lexus, @lexus
https://www.youtube.com/watch?v=OOex3JDJYF8
#LikeAGirl
Always, @always
https://www.youtube.com/watch?v=yIxA3o84syY
#MakeItHappy
Coca-Cola, @cocacola
https://www.youtube.com/watch?v=ibgvkXm9Qkc
#OneBoldChoice
Toyota, @toyota
https://www.youtube.com/watch?v=PjUfygo5mzw
#RealStrength
Dove Men+Care, @dovemencare
#SettleIt
Skittles, @skittles
https://www.youtube.com/watch?v=JDwRN2GBUj8
#Sorta
Esurance, @esurance
https://www.youtube.com/watch?v=SGoVVrqe2t8
#StayPowerful
Mophie, @mophie
https://www.youtube.com/watch?v=LuVsf_hE7gM
#TheBigRace
Mercedes-Benz, @mercedesbenz
https://www.youtube.com/watch?v=LQvdIGeUUvo
#ToughDodger
Subway, @subway
https://www.youtube.com/watch?v=q9MKRQ-xh0A
#UpForWhatever
Bud Light, @budlight
https://www.youtube.com/watch?v=g9A1NowrnGI
#WinAtGlue
Loctite, @loctiteglue
https://www.youtube.com/watch?v=7TjgUwNJ72k
#WithDad
Nissan, @nissan
https://www.youtube.com/watch?v=Bd1qCi5nSKw