By Alyssa Gregory
As a marketer, I’m guilty of often being more excited about the Super Bowl commercials than the game itself. This year was no different, and there’s been a lot to see!
The number of brands using hashtags in commercials has exploded over the past few years. According to Marketing Land, 57% of ads during the 2014 Super Bowl included hashtags. This year is even more. Using hashtags like this in TV ads allows commercials to become interactive and, in some cases, take on a life of their own through social media.
Here is a rundown of the hashtags used in ads during the Super Bowl this year. I will be following these on Twitter and Facebook over the coming weeks to see how these brands leverage social media to extend the lives of their Super Bowl ads.
Newcastle Brown Ale, @newcastle
Cure Insurance, @cureinsurance
Avocados From Mexico, @avosfrommexico
University of Phoenix, @uopx
Dove Men+Care, @dovemencare
Bud Light, @budlight