By Jennifer Warner

The startup industry boom continues as more business-savvy people try their luck to become the best entrepreneurs in town. Brilliant ideas flourish, like-minded thinkers collaborate, and new corporate entities emerge in the increasingly competitive startup environment.

While there are lots of entrepreneurs and investors joining the startup bandwagon, there are certain risks involved in taking this huge business leap. Money is a recurring issue; it is required to pay the salaries of workers, rent, supplies, and other business costs.

Some startups even barely survive a year for several reasons, which every aspirant should learn from. To avoid the same mistakes, several things must be considered before startup plans are fully implemented so you can achieve a successful startup.

1. Create an Effective Marketing Strategy

The word marketing itself may sound intimidating to some entrepreneurs, especially those who are more focused on product development and research. The usual impression is that marketing may require huge amounts of cash, and it does not guarantee returns on such investment.

But Tony Tie, a senior marketer from Expedia, proves otherwise. Tie reminds all entrepreneurs that marketing matters and it does not need spending too much.

Low-cost marketing involves creating a system of referrals, sending press releases and news features, doing content marketing such as blogging, exploring the wonders of social media and email marketing, and joining forums and groups online.

Through integrating these free and available marketing tools, you can capture your audience’s attention and build your brand.

2. Consider SEO

Search engine optimization (SEO) is a specialized form of marketing to boost content-heavy campaigns. If you plan to dwell in content marketing, efforts should be complemented by improving one’s SEO.

As mentioned earlier, there are thousands of startups wanting to be the best out of the rest, and the online world can look too saturated by countless information.

By having high search engine rankings, the chance of your business becoming more popular is sealed. This marketing aspect may sound complex and technical, but there are several learning opportunities and materials available online to help you in this undertaking.

3. Enhance Important Skills

Even with the right marketing tools and strategies, all must falter without the essential set of leadership and managerial skills and attributes of a startup leader.

In a Forbes article written by Abdo Riani, the contributor highlighted five skills a startup founder should possess: perseverance, openness, risk-taking, communication, and focus. Riani believes that these skills would make a startup beginner highly effective in making their vision come true.

  • Perseverance. In a nutshell, Riani posits that no business success can be made overnight. This is where perseverance comes into play because a strong business organization is all about one’s longevity no matter the circumstances.
  • Openness to change. This is also important, as business movement and trends could become volatile and unpredictable.
  • Risk-taking. Taking risks is considered a good business attitude, whether the results are favorable or detrimental to business growth.
  • Communication. With impressive communication skills, building business relationships becomes easy, and the boost in sales would come in handy. With many opportunities that can be selected, focusing on certain markets is imperative to avoid irreversible business losses.

4. Listen to Customers

Whether you like it or not, customer preferences matter in capturing a business market. Businesses cannot generate revenues if no one is buying from them. Before actually operating a business, you have to know the pulse of the market.

What are their preferred computer specifications? What are the standard price ranges for your product? Are targeted customers eco-friendly?

Once business operations have started, customer feedback matters even more. Their comments and suggestions will help you shape the perfect market offering. A proper accounting of customer satisfaction information is a scientific way to improve and enhance your product.

As a new player in the startup industry, try to strive to be unique in every way. Customers may give you the necessary insights for free.

5. Choose Equipment for Value

Startup investors devote great portions of their money in buying equipment for their daily operations. This aspect of opening new businesses requires prudent decision-making skills because making equipment purchases can be costly.

Investors tend to forget an essential business principle: buy for value and not because it is simply cheap. Buying quality equipment can save a business owner from having to do a series of repairs and overhauls. It saves time and makes business operations smooth and efficient.

Purchasing refurbished office equipment is a good idea, especially if the startup is working on a shoestring budget.


Making stellar entrepreneurial ambitions happen is not something far from reality. It, however, takes a perfect mix of strategy, skill, and resources to make difficult things easier. To maintain a myopic approach in doing business is a fatal step.

A successful entrepreneur combines and aligns several ideas and integrates them in actual business practice. Financial investment is surely not enough because industry leaders survive by following a sound vision, a practical strategy, and good leadership skills. This pocketful of simple but reasonable business ideas should prepare you in reaching great heights in the future.