Street Walking: Target Marketing

How do you target your audience (and their emotions) as they walk by your store? Here’s a simple target marketing formula that worked on me.

(Targeted window display)

+

(Puppy dog eyes)

+

(Please, Daddy…)

=

(New customer and a happy little girl)

Submit a Street Walking Photo

If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

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Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

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Psychologists at the University of Texas sent strangers to size up 177 bedrooms and offices using nothing but the objects left behind, and the tidiest, most deliberately arranged rooms almost always turned out to belong to the most conscientious person who lived or worked there.

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Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

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Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

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