Street Walking: Target Marketing

How do you target your audience (and their emotions) as they walk by your store? Here’s a simple target marketing formula that worked on me.

(Targeted window display)

+

(Puppy dog eyes)

+

(Please, Daddy…)

=

(New customer and a happy little girl)

Submit a Street Walking Photo

If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Picture of Chaz Michaels

Chaz Michaels

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