Quick quiz…
You’re a multi-national company that sells bottles of “naturally sparkling mineral water,” and you go head-to-head with Perrier and Pellegrino. What email address domain do you use for customers to contact you?
A.) @gmail.com
B.) @hotmail.com
C.) @gerolsteiner.com
D.) @yahoo.com
If you guessed C, you’d probably be surprised to hear that you’re wrong. Well, at least according to Gerolsteiner. The email address Gerolsteiner uses on their bottle label is [email protected].
(Seriously? What year is it?)
Nothing says wannabe like a generic email address. Time to step up to the big league, boys, or go home.
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Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.
