Street Walking: Create a Cult Following

Want to create a cult following? Then take a page from the Elf on the Shelf’s playbook and gain cult-like status by following these steps.

(Build a website with interactive features.)

(Go social.)

(Bring your product to life.)


(Spin it off to other product channels.)


(Create an instant tradition.)

Like all of our other marketing examples, make sure you bookmark this for future reference and inspiration.

Submit a Photo

Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

A national health survey found workers whose sleep shifted by more than 2 hours between weekdays and weekends were 50% more likely to rate their own health as poor, even though nothing about their actual diagnosis had changed

A national health survey found workers whose sleep shifted by more than 2 hours between weekdays and weekends were 50% more likely to rate their own health as poor, even though nothing about their actual diagnosis had changed

The Blog Herald

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing

Psychology says older adults who scroll the most in the evening usually aren’t the loneliest people in the house. They’re often the ones who found it, quietly, the safest substitute they have left for calling someone directly.

Psychology says older adults who scroll the most in the evening usually aren’t the loneliest people in the house. They’re often the ones who found it, quietly, the safest substitute they have left for calling someone directly.

The Blog Herald

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.