By Duncan Stockdill
Most companies don’t only exist to make money, but to continue to operate and grow, making money is essential. When developing a plan for growth, sales is a key component of this process. Sales are the primary source of revenue, so building a team and process to support this is crucial to the success of any organization.
It is crucial to carefully think about the technology the sales team will need to be successful. According to a 2018 survey, sales reps spend more than 60 percent of their time in sales technology, things like emails and data collecting. Technology in the life of a salesperson is not going anywhere, so how can your team be sure that they are investing in the right technology that’s really going to help the team make more sales? Here are a few things to consider when selecting tools that will promote sales team growth.
When thinking through tools used by sales teams, customer relationship management (CRM) likely comes to mind for most people. Gartner predicts by 2021
Businesses often find themselves stuck due to out-of-date software that restricts their ability to update processes and grow their team. CRMs are beneficial and necessary, but they require training and adjustment. Each new software implemented requires more training, which takes time and resources.
Don’t just think about what you need now. Instead, think ahead to where the company is going, and find a solution that can stay with the team through every growth stage. This means something that allows users to be easily added and managed. If a
Consider User Experience
Sales teams spend a majority of their day working with social prospecting, data and list services, email engagement, phone, and sales cadence. Whatever the tool, whether it is the
When starting out, consider software options
specifically designed for SMBs. Surveys have shown that CRMs are the biggest frustration for sales teams.
This is due to poor user experience and complicated software. Finding an
Finding tools that easily integrate with other
services that the business is already using is critical, particularly with the
CRM. The benefits of a
Growing a sales team is not an easy process. Finding the right tools in the process is key. If you find options that are scalable, focus on the user experience and integrate with a variety of tools, your business will be set up for success.Featured photo credit: Depositphotos