By Amica Graber

Have you decided that 2018 is the year that you’ll finally manage to organize your life?

Organizing your entire life might be a tall order, but with a little help from Hootsuite’s AdEspresso, you can at least organize your marketing schedule.

Scheduling is one of the most important parts of a marketer’s job, and if you’re handling your own small business marketing, it’s even more important to stay organized. DIY social media marketing is hard work, because unlike a marketer, you have to wear all of your hats at once. Meticulous planning is the only way to ensure that you don’t miss a crucial event that could drastically impact your bottom line.

From Black Friday to Valentine’s Day, every holiday is a prime opportunity to expand your brand and draw in new clients. But you’re not the only one trying to capitalize on seasonal shoppers.

In order to be successful, the best marketing strategy is by planning ahead. If you’re trying to draw in fresh customers, you can’t expect to launch a flurry of Facebook ads a few days before Valentine’s Day and hope for the best. But when should you start planning for major events?

The following marketing calendar highlights the best times to prepare for all of 2018’s major holidays, from brainstorming to ramping up your ad spend.

Adespresso 2018 Marketing Calendar