Anyone who has ever tried to level up their website’s search engine rankings knows it’s time-consuming. It requires a thorough understanding of how Google works. Besides that, you need a constant effort to stay up-to-date on the latest algorithms and trends.

Successful businesses jump on good results through Search Engine Optimization (SEO). But what if you don’t know how to do SEO yourself? Or you’re too busy with other aspects of your business to focus on this strategy?

Hiring the best SEO agency is one of the best ways to achieve your business goal. However, it cannot be easy to know which one to trust with so many agencies to choose from. So, heed these guidelines from on what you need to dodge when hiring SEO experts and avoid scammy ones.

Why Work with an SEO Agency?

Some people believe that working with an agency is a waste of money and time. Others think it can only give difficulties and doubts in achieving good results. In short, not that helpful for their success.

Is it true, though? Not really.

So, what exactly is the advantage of keeping up with a great team?

A digital marketing strategy requires some dedication and effort firsthand. Besides that, you need thorough keyword research and apply good tactics. You can boost your website rankings and get more engagements without keeping yourself busy by hiring SEO experts.

However, it’s good to be aware of the potential scams. So, stay away from those scam artists who will say something but deliver nothing.

Top Qualities of an SEO Agency You Should Consider

Here are the 6 top qualities SEO professionals must possess to avoid being scammed.

1. Experienced in SEO strategy

A good starting point in hiring one is asking about their experience in your specific industry or niche. It’s also essential that they understand your long-term goals.

With so many inexperienced agencies, doing your research is essential to find a reputable one to provide quality services. As such, it’s also better if you understand what SEO is and how it works. This will help you identify some red flags or potential scams.

2. Good reputation

One of the many ways you can get the one you desire is to check if the agency has a good reputation. They should have a proven track record or a history of providing a quality SEO process. Not those agencies using black hat SEO techniques, but rather those who use “white hat.”

You can check out online reviews and case studies or ask for referrals. This will provide you with a broader idea of the quality of their work. So, if an agency has a lot of negative reviews, it’s probably best to steer clear. You could pay for services that don’t deliver results or, even worse, scams.

3. No promises

Be aware of an agency that guarantees to get your website first on the search engine results pages (SERPs). While it is possible to improve your website’s ranking, there is no guarantee that you’ll achieve a top spot. So, a valid result is what you need, not only those promises.

4. Transparent strategy

More good SEO campaigns achieve the best possible results. The agency you hire must be transparent about their approach and able to explain how they will help your website achieve its goals. So, get a feel for their team and how they work.

Your SEO company to hire should offer a wide range of SEO services. This includes keyword research, link building, on-page optimization, and more technical SEO. If they can’t provide this, likely, they’re not legit.

5. Updated on the latest Google algorithm changes and SEO tools

Google has come far beyond ranking websites. From time to time, they have changes that affect business owners.

Ensure that the team is available to provide support and guidance throughout the entire optimization process. Also, they should use the latest techniques and tools like Google Analytics to help you rank in search engines.

6. Fair pricing

Would you want to get your money’s worth?

Once you’ve listed a few SEO agencies you’re interested in, get quotes to find the best value for your money. If someone offers you higher payment but doesn’t give you an ethical SEO campaign at the same time, it’s a red flag. Don’t be afraid to ask questions and follow-ups about the payment.

In a nutshell, what you need is experienced SEO companies that also fit your budget and needs. Otherwise, you’ll pay higher, then pay for nothing.

Stay on Track With Your SEO Goals

No SEO agencies can guarantee first-page ranking on Google. Definitely, it takes hard work and dedication from both the client and your partner. But if you find a reputable team, you can guarantee an increase in your traffic.

So, before you sign any contracts or hand over your hard-earned cash, remember what we’ve outlined above. Rest assured that you can make a smart investment in your business’s online success.