Guide to Employee Evaluations in a Small Business

The annual employee evaluation is a great human resource management tool for small business managers. It allows owners to improve employee performance and productivity while keeping morale high and turnover low — that is, if you do the evaluation right.

An annual employee evaluation should accomplish several things. First, it should offer praise and encouragement for employees in areas where they do their jobs well. Second, it should address any shortcomings or problem areas that need improvement. Third, it should offer employees a means for addressing any problems that keep them from performing their job efficiently and profitably. And finally, it should serve as written documentation of future goals to be evaluated during the next review.

5 Quick Tips for Employee Evaluations

  1. Don’t complicate the process. Keep the form simple, using a checklist or rating scale to record the employee’s progress over the last year.
  2. Be constructive in your criticism. You don’t want the review to be an awkward or unpleasant experience, so stay positive. Instead of listing all the ways the employee has done something wrong, focus on the job and work together to find solutions.
  3. Before their annual reviews, ask employees to jot down ideas they have for improvements and ask them to set one or two goals for the coming year. Discuss those ideas during the review.
  4. Keep the review confidential. In some workplaces, employee reviews are conducted with input from other managers and peers — sometimes called a 360-reivew. In a small business setting, this approach can be problematic because of the more intimate work setting.
  5. Be flexible. If your evaluation forms aren’t working, change them up or toss them out entirely and start from scratch. Ask other business owners in your network for ideas. You might suggest swapping forms and discussing ideas for improving the entire evaluation process.

Handling a Bad Review

Not every performance review you conduct will be a good one. If you know a review has the potential to go south, it’s best to be prepared.

First, don’t shy away from expressing your concerns to your employee, but do your best to approach the situation without being threatening. Outline your expectations for the position, and then explain how those expectations weren’t met.

Next, give the employee time to talk. There might be other explanations for poor performance, including issues with your current systems or procedures. If the employee believes that current systems are hindering her performance, work with her to implement solutions to those problems.

Re-evaluate the issue at the next review. If necessary, consider scheduling another review at six months instead of twelve so that you and your employee can evaluate whether the changes have improved the situation and whether additional steps should be implemented.

Sample Employee Performance and Evaluation Forms

If you have never conducted a performance review and need some help getting started, you might find these resources helpful:

  • Annual Employee Performance Plan from Halogen Software
  • Employee Performance Review Form from Microsoft Office
  • Employee Evaluation Form from LawDepot.com
  • Defining, Measuring, and Improving Employee Performance from The Hartford
  • Performance Evaluation from Leadership Skills for Life (PDF)

What evaluation methods do you use to track employee performance?

Image credit: ros

Picture of Chaz Michaels

Chaz Michaels

TRENDING AROUND THE WEB

More than half the people surveyed by the Reuters Institute now believe AI is routinely used to produce the news, and only about a quarter of them think that has made it any better

More than half the people surveyed by the Reuters Institute now believe AI is routinely used to produce the news, and only about a quarter of them think that has made it any better

The Blog Herald

Writers who talk out loud while drafting a sentence aren’t losing focus, they’re running two minds at once, one composing and one already listening back

Writers who talk out loud while drafting a sentence aren’t losing focus, they’re running two minds at once, one composing and one already listening back

The Blog Herald

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Global English Editing

The most trusted communicators at work in 2026 aren’t the ones who explain the most — they’re the ones who’ve learned to stop at the right sentence

The most trusted communicators at work in 2026 aren’t the ones who explain the most — they’re the ones who’ve learned to stop at the right sentence

Global English Editing

Barnes and Noble’s chief executive said he has no problem stocking an AI written book as long as the cover says so, and the backlash that followed suggests most readers wanted something disclosure was never going to give them

Barnes and Noble’s chief executive said he has no problem stocking an AI written book as long as the cover says so, and the backlash that followed suggests most readers wanted something disclosure was never going to give them

The Blog Herald

Hachette pulled a horror novel from release after the New York Times accused its author of using AI to write it, and she never admitted to it, she only said an editor she’d worked with might have

Hachette pulled a horror novel from release after the New York Times accused its author of using AI to write it, and she never admitted to it, she only said an editor she’d worked with might have

The Blog Herald

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Small Business Bonfire straight to your inbox.