Are you a small business owner looking to grow your profits utilizing social media?
Choosing a reliable social media management tool is essential for your success.
As a small business expert, I’ve carefully reviewed numerous social media management tools and condensed my list to only the best.
Make managing your small business’s social media strategy a breeze with these 7 social media tools for small business!
From scheduling posts to analyzing metrics, you’ll have everything you need to succeed.
Our Top Small Business Social Media Management Software Picks
Social media, from Instagram to Facebook to Twitter, is an ever-growing world with over 3.5 billion users.
On social media, small business owners and employees can promote their products, connect with an audience, and collaborate with influencers to grow their profits.
However, gaining online exposure is a lot easier said than done.
This is where a social media management tool comes in handy.
They can save you time, track your engagement, and enact mass follow and unfollow sprees.
They’ll also open up your schedule to focus on growing your brand while getting the metrics delivered to you.
Here’s my pick for the top social media tools for small business in 2023.
Buffer was originally released in 2010 and it’s become one of the internet’s top-rated tools for managing social media accounts.
It’s an efficient way to schedule social media posts and publish content for building your social media presence.
It also comes with great analytics tools, which isn’t guaranteed in social media management software.
Some of these features include reports and recommendations to help you gain insights into improving your social media marketing.
Key Features
- Data analytics and feedback
- Social listening
- Posting frequency insights
- Mobile app for iOS and Android
- Easy image creation tool
- Chrome extension
Pricing
Buffer is a free social media tool that offers three pricing plans.
The free plan is great for small businesses that are just beginning because it comes with a 10-post publish queue each month.
However, if you’re interested in analytics, I’d recommend the Essentials package for $5/month. This plan comes with 2,000 scheduled posts, a performance overview and data storage.
There is also the Team plan ($10/month) and Agency plan ($100/month) for users who want access to more of the features the platform has to offer.
Pros
- Huge variety of social media networks
- In-depth and insightful analytics
- Affordable price plans
Cons
- No hashtag search tool
Sprout Social is one of the premier social media management tools and customer relationship management platforms available today.
Sprout Social promotes deep and meaningful connections between individuals, brands, and communities at large.
It’s a great resource for small business owners who don’t have enough time to thoughtfully craft creative content.
If you’re struggling to meet your goals on other social media management tools, definitely give Sprout Social a try.
It’s a little pricier than other social media management tools, but it offers a slew of valuable features that make the cost worth it.
Key Features
- Easy-to-use dashboard for managing your social insights
- Messages from all sites condensed into one message area
- “Discovery” feature helps you locate missed connections across your social media accounts
Pricing
The Sprout Social’s Standard plan is $249/month and is great for small businesses.
It comes with the esteemed Sprout Social all-in-one message center, post scheduling, keyword monitoring, and five social profiles.
It’s a pricey option, but the numerous social media management tools it comes with make it worth the investment.
However, they also offer the Professional plan ($399/month + $299 per additional user) and the Advanced plan ($499/month +$349 per additional user) for business owners who want acces to everything Sprout Social has to offer.
There is also the Enterprise plan that has custom pricing for users who want a more personalized experience.
Pros
- 30-day free trial is great for small businesses
- Tons of unique features
- Small-business friendly
- Super reliable social media management analytics and insights
Cons
- Sprout Social is more expensive than other social media management tools
eClincher is your one-stop platform for successful social media management.
With its help, you can free up valuable time and resources while still expanding your online reach.
It’s a powerful tool for large enterprises and small businesses alike.
If you need social media management of any scale, eClincher has great options for you.
Key Features
- All-in-one inbox
- Visual calendar to visualize when you’re publishing content
- Direct publishing to Instagram reels, as well as TikTok
- Reliable analytics
- 24/7 live chat support
Pricing
eClincher’s Basic plan is $65/month and includes integration with all of the major social media platforms and smaller sites, like Canva and Google Drive.
You can host and publish queued content to up to 10 profiles from one user seat. This plan also comes with their dashboard and social media management calendar.
It’s the best option for small businesses cost-wise, but if you want to scale your features, consider choosing the Premier package ($175/month) or Agency plan ($425/month).
Pros
- 14-day free trial
- eClincher makes it easy to plan your marketing strategy
- Streamlined post publishing
- Posting capabilities to all major social media platforms
Cons
- Semi-limited features
Crowdfire offers all the essentials you need in a social media management tool.
It comes with solid options for creating and managing your social media content.
You can also set your posts to be published at the exact moment you desire.
Crowdfire is one of the largest social media management tools currently on the market due to its wide-ranging features.
Key Features
- Insightful “discover” feature to help you generate content ideas
- Scheduled posting
- Social listening and analytics tools to better understand how your small business is doing
- Chrome extensions
Pricing
If you just need to schedule posts, Crowdfire is free for up to 10 scheduled posts per month.
Their free plan will also give you unlimited article and image curation features.
The best paid plan for small businesses is the Plus plan at $9.99/month.
This plan comes with post scheduling, a Chrome extension, support for video posts, hashtag recommendations, and 30 days of data storage for social media analytics.
Their video posting feature is great to help grow your business.
However, Crowdfire also offers the Premium plan ($49.99/month) or the VIP plan ($99.99/month) to users.
Pros
- Free feature
- 14-day free trial for premium features
- Huge range of social media management options
- Content creation tools
- Affordability
- Scalability
Cons
- Quality of content ideas isn't always great
If you’re working on a team to promote your small business’s social media profiles, Planable is a great option for you.
The collaboration tools are indispensable for team communication, making sure everybody is up to date and on board.
With Planable, you can craft social media content up to 6x faster than traditional methods!
No more waiting around for hours on end; now it’s a breeze.
Key Features
- Unlimited seats and workspaces for a whole team
- Account manager to help you maximize Planable’s features
- High-strength security to guard your data
- Intuitive and simple social media calendar
Pricing
Like a few of the other social media management tools we’ve mentioned, Planable also offers a free package.
This is a huge bonus if you want to experiment with your social media strategy.
Their Basic paid plan is great for small businesses at $11/user and comes with unlimited posts/month, a Feed View and Calendar View, and 10GB of media storage.
Planable also offers the Pro plan for $22/user and includes the same features as the Basic plan, 10 social media pages per workspace, three types of approval, a grid view, and a dedicated account manager.
However, for users who want a more personalized experience, there is the Enterprise plan has custom pricing.
Pros
- Affordable pricing
- 24/7 support
- Unique team-friendly features
Cons
- Interface isn't always beginner-friendly, and takes some adjustment
Rebrandly combines social media strategy with SEO by helping you track and condense your links to improve your business’s professionalism.
Rebrandly is an industry-leading link management tool.
This means that it makes sharing and posting on social media incredibly simple by shortening lengthy URLs.
With Rebrandly you can quickly share engaging content with ease!
It’s not an immediate essential for small businesses, but it’s worth looking into as you scale up.
Key Features
- Route traffic to your social media links with 301 directs and deep links
- Team collaboration options
- Link-click tracking and analytics to help you optimize
- Onboarding training
Pricing
Rebrandly is a free social media management tool that offers three pricing plan options to users.
The cheapest plan they offer is the Lite plan for $12/month.
However, their best price plan for small businesses is the Essentials plan at $24/month and includes a slew of features to make your link tracking and brand building a breeze.
For users who want to get the most out of the platform, there is the Professional plan for $85/month.
Pros
- Scalable and affordable price plans
- Insightful analytics
- Collaborative features
Cons
- No scheduling options for your social media posts
Sendible is one of the best social media management tools for small business.
Between its affordability, scalability, and unique features, it can help you use social media to take your business from small to booming.
It’s especially great for essentials like generating leads, scheduling posts, and even managing clients.
Key Features
- Post preview feature
- Content calendar to plan your posts
- Collaborative options with multiple team seats
- Emphasis on brand building
- ROI measurements
Pricing
Sendible doesn’t offer a free plan.
However, it does offer a 14-day free trial, so you can experiment with this social media management software option before purchasing.
The best package for small businesses is their Creator plan is $29/month, or you can purchase an annual payment with a 15% discount.
This plan comes with a huge slew of features, including 6 profiles, easy post publishing, iOS and Android app integration, and content suggestions.
There is also the Traction plan ($89/month) or Scale plan ($199/month) users can choose from if they want more of the platforms features.
Pros
- User-friendly for beginners and pros
- Intuitive dashboard
- Affordability
- 30-day free trial
Cons
- Limited analytics features
What Is a Social Media Management Platform?
Social media management tools, or social media management software, are an essential part of growing your profile’s social media presence.
What exactly is a social media management platform, though?
It’s a solution that allows you to manage and track your social accounts from one central location.
This can include activities such as scheduling posts, monitoring comments, replying to followers, and tracking the success of campaigns.
Usually, social media management tools can perform these activities across a whole host of social media channels.
These include the popular ones like Instagram, Twitter, Facebook, and TikTok.
However, a good social media management platform can also provide insights and analytics to help you measure the performance of content.
By linking multiple social media accounts, you will be able to effectively monitor, manage and analyze your interactions from one user-friendly dashboard.
Social media management software can save you a lot of time, energy, and money you might have spent hiring social media managers.
Tracking and boosting your social media performance has never been easier.
What To Look for In a Social Media Management Tool
Post Scheduling
Post scheduling is great because it helps social media accounts to run like a well-oiled machine.
You might not have time to post on your platforms every day.
Yet, you know that frequent posting is one of the best things for engagement on your social media platform.
If you schedule posts, you can be sure your feed is updating regularly without having to be glued to your phone.
Organize Interactions
Social media management tools make it easy to track your brand and account interactions.
This often happens from one central dashboard, so you can see the kind of activity you’ve been receiving.
This is valuable information for locating your audience and potential social media marketing opportunities.
Social Analytics
Social analytics tools are also essential for tracking your audience engagement and which posts are successful.
The insights you gain from social media analytics can also be seamlessly applied to other types of digital marketing.
Prove Social ROI
Good social media management software will make it easy to calculate your return on investment.
From there, you can figure out whether you’re maximizing your tool’s features and whether social media is the best marketing option for your small business.
Real-Time Engagement
You can respond to customers and viewers across many platforms in real time as long as your social media management software has a dashboard.
The relationship between social media and SEO helps create a worthy product or service.
This makes interacting with your followers much easier and faster!
In Conclusion,
Business owners who are looking to stand out on social media have a great tool available with social media management software.
These tools can help you save time, money, and energy with post scheduling, organize interactions and track analytics in one single dashboard.
You’ll be able to prove the ROI of your campaigns, engage with customers, and upload posts more efficiently than ever.
Social media management tools are essential if you’re starting a small business.
Are you a small business owner? Do you have any questions about the best social media management tools for small business? Let us know in the comments below!
FAQs about topic
Social media management tools allow you to save time, energy, and money by streamlining the process of managing your social media accounts.
Social media management tools also provide insights and analytics so you can track engagement with your audience, post scheduling tools to keep your feed regularly updated, and real-time engagement so that you can interact with customers quickly and efficiently.
Great question!
The main purpose of social media tools is to help businesses save time, energy, and money, so they can focus on growing their business in other ways.
The top 5 benefits of social media marketing are increasing brand awareness, upping your revenue, improving your overall SEO, using the tools to provide better customer service, and discovering more marketing opportunities.
There are many advantages and benefits to utilizing social media.
They come down to increased brand awareness, more revenue, better SEO performance, improved customer service, and discoveries of new marketing opportunities.
Social media also allows you to interact with customers in real time and track analytics to easily prove the return on investment of your campaigns.
The pros of using social media include increased brand awareness and the ability to interact with customers in real time.
Social media also provides insights and analytics so you can track engagement with your audience, post scheduling tools to keep your feed regularly updated, and discover new marketing opportunities.
The cons of using social media are that it can be time-consuming and it can be difficult to keep up with all the different platforms.
Additionally, managing your social media accounts requires a lot of effort and dedication, which may not always pay off — this is why I recommend opting for a social media management tool.
Finally, some people may view social media as intrusive or an invasion of privacy.