It’s an understatement to say that the modern property management industry moves quickly.
To stay ahead of the competition and keep up with demanding customer expectations, it’s essential to choose a CRM, or customer relationship manager, that can help you manage leads, track sales, and optimize operations.
I’ve been involved in the property management industry for almost 15 years. I have used the best CRM property management on the market and seen firsthand how the right CRM software can streamline your business, saving you time and money.
So, the SBB team and I developed an in-depth review to rank the six top property management CRM software on the market. How did we decide our rankings?
- Side-by-side reviews
- Industry expertise
- Pricing plan flexibility
- Peer reviews from property managers
What is a CRM for Property Management?
A CRM for Property Management software solution helps property managers manage their properties and track customer relationships. It allows them to store tenant data, keep rental contract records, and automate tasks like lead tracking and reporting.
Why Use a CRM for Property Management?
Email Automation
Using a CRM for property management can automate email processes like lead tracking, follow-ups, and customer feedback surveys. This helps you keep in touch with your customers more efficiently and effectively.
Landing Page Builders
Creating landing pages for your properties can help you attract more potential tenants. A good CRM for property management will have features that let you quickly and easily create custom landing pages, so you don’t have to spend hours coding and designing the perfect page.
Real-Time Data Tracking
Real-time data tracking is one of the most significant benefits of using a CRM for property management. This helps you gain insight into your property’s performance and make informed decisions quickly.
You’ll be able to see at a glance which campaigns are successful and which aren’t.
Prospect Contact Information
Next, a good CRM for property management will store the contact information of potential tenants, so you can keep track of changes in the industry and nurture relationships with prospective customers.
Prospect Management
Another benefit of a CRM for property management is helping you manage prospects. It can handle tasks such as scheduling follow-up calls and emails, keeping track of contact information, and sending out prospective customer notifications when new properties become available.
Team Management
An excellent CRM for property management can help you manage your team. With the right software, you can assign tasks to team members and keep track of their progress in real-time. It’s a great way to maximize efficiency and ensure everyone is on the same page.
Team Collaboration & Notes
A CRM for property management can help you collaborate with your team. Notes and tasks can be shared automatically between members to ensure everyone is on the same page.
This helps reduce confusion, streamline processes, and ensure everyone is up-to-date on important information.
Follow Up Reminders
Next, a CRM for property management also helps you set up follow-up reminders. It can help send follow-up emails or calls to prospective tenants who may have expressed interest in a property but didn’t take action.
This is an essential step in building long-term relationships with your customers.
Personalized Tenant Communication
Finally, one of the most important benefits of a CRM for property management is that it helps you personalize tenant communication.
You’ll be able to craft tailored emails, offers, and promotions relevant to each customer, helping build relationships with your tenants.
How to Choose the Best Property Management CRM
Understand Your Needs
Choosing the right CRM for your property management business requires understanding your needs. What kind of features do you need? Are there features you don’t need but would be nice to have? By understanding your needs, you can narrow the list of potential CRMs and find the one best suited for your business.
Review the Software Below
Once you’ve identified your needs, it’s time to start reviewing the software. Read reviews from other users, look into customer service support, and ensure the platform is easy to use and navigate.
By reviewing the software thoroughly, you can choose the best CRM for property management that fits your business perfectly.
Test Drive a Software With Your Team
Next, it’s essential to test drive the software with your team before making any final decisions. This way, you can get an idea of the user experience and make sure everyone is comfortable using the platform.
The property management CRM that best suits your business should be intuitive, easy to use and provide all the necessary features.
Choose Your New CRM
Choosing the right CRM for your property management business is essential to success. By understanding your needs, reviewing different software options, and testing them with your team, you can find a platform that fits perfectly into your workflow.
Investing in the best property management CRM will enable you to manage prospects more effectively and increase team collaboration, resulting in improved customer relationships and better results.
So don’t wait any longer – make the right choice now and get your property management business to the next level.
Best CRM for Property Managers
To decide the best property management CRM software, the SBB team and I methodically took apart the key features, pricing, and the pros and cons of each property management software to understand the best choice for you!
CRM software constantly changes, so we keep updating our list and have the six best for 2023!
Why We Picked It
Monday is one of the best CRM for property managers because it has an easy-to-use interface, quick setup, and a range of automation tools that make managing properties more efficient. It also offers team collaboration features so everyone can stay in sync with tasks and notes.
Plus, you can customize communication for each tenant to create better relationships and improved customer service. With its extensive analytics and reporting capabilities, you can quickly track your properties’ performance and make necessary changes.
Overall, Monday is the perfect property management CRM for anyone looking to streamline their workflow, automate processes, and increase team collaboration while providing an exceptional customer experience.
Key Features
- Webinars
- 24/7 Support
- Template Center
- App Development
- Builder Certification
Pricing
Monday has quite a few different pricing plans it offers users:
- Individual Plan: This is a free plan that comes with up to two team members, 1,000 leads, and web forms to capture leads.
- Basic Plan: This plan costs $8 monthly per seat and includes iOS & Android apps, unlimited free viewers, unlimited contacts, and customizable pipelines.
- Standard Plan: This plan costs $10 monthly per seat and will help automate sales processes and streamline communication. It also includes activity management, quotes & invoices, and custom CRM integrations.
- Pro Plan: This plan is $16 monthly per seat and includes automation, integrations, and a personal dashboard.
- Enterprise Plan: This plan includes customized pricing for users who want a more personalized experience.
Pros
- The free version is a free forever plan
- Marketing automation tools
- 24/7 customer support
Cons
- The free plan has limited key features
- Does have some integration issues
- All paid plans have a three seat minimum
Why We Picked It
Knock is one of the best property management software because it offers a comprehensive suite of features to help you manage customers and properties.
It has an easy-to-use interface, a powerful search engine, and advanced analytics to track performance. Its automated workflows can save you time and money with data entry tasks.
The software also includes team collaboration tools so you can stay in sync with each other no matter where you are. You can access contact profiles, conversation history, and task reminders at the tip of your fingers.
Key Features
- Activity Dashboard
- Customer Database
- Interaction Tracking
- Reporting & Analytics
- Campaign Management
- Appointment Scheduling
Pricing
Pricing plans vary depending on your property management software needs. Contact Knock’s team to receive a customized pricing plan.
Pros
- Created specifically for property management services
- Automated contact management
- Ease of client management use
Cons
- Users reported difficulty creating multiple weekly reports
- Only has a few certified integrations
- Pricing plans are not transparent
Why We Picked It
Zoho CRM is the best CRM for property managers because of its powerful tools and wide range of features.
It offers automated workflows, analytics reports, and automatic document generation designed to help you maximize efficiency and profitability. Plus, it’s easy to use with a user-friendly interface and drag-and-drop features.
With Zoho CRM tracking capabilities, you can quickly monitor customer interactions and make necessary changes. You can also customize communication to create better customer relationships, improving customer service and better results.
Key Features
- Basic Modules
- Email Insights
- Advanced Filters
- Multiple Pipelines
- Data Entry Wizards
Pricing
Zoho CRM has a free plan and several affordable pricing plans for your property management company, such as:
- Free Plan: This plan is available for three users and comes with standard reports and task-only reminders.
- Standard Plan: This plan is $20 monthly for each user and comes with 100 custom reports, ten custom dashboards, and 20 schedulers per user.
- Professional Plan: This plan is $35 monthly for each user and comes with standard reports, unlimited custom reports, and KPIs.
- Enterprise Plan: This plan is $50 a month for each user, comes with Zoho CRM, and has a free program and several different affordable pricing plans.
- Ultimate Plan: This plan is $65 a month for each user and includes the same features as the other plans and includes more advanced features.
Pros
- Helps with task and lead management
- AI helps contact management
- Fairly cheap pricing for a property management crm system
Cons
- Limited custom fields
- Few advanced features for cheaper pricing plans
- Sales pipeline feature is limited
Why We Picked It
Rent Dynamics is an excellent property management arm because it offers an all-in-one solution. It has a user-friendly interface, customizable templates, and automated workflows to make your life easier.
It also has solid customer support, so you can get help when needed. With Rent Dynamics, you can track important metrics such as occupancy rates and tenant retention.
You’ll also have access to a powerful search engine, advanced analytics, and automated document generation.
The software also includes team collaboration tools, contact profiles, conversation history, and task reminders aimed at helping property owners.
Key Features
- Email Templates
- Automated Follow-Ups
- Lead Management Tools
- Resident-Focused Guest Cards
Pricing
Rent Dynamics allows property owners the option to request a demo.
Pricing plans vary depending on the needs of the real estate company. Contact the Rent Dynamics team to receive a customized quote.
Pros
- CRM Software is designed specifically for multi-family real estate
- Integrates well with plenty of other sales tools
- Offers live online training sessions
Cons
- No mobile-app option available currently
- Pricing plans aren't transparent
- No in-house representatives for customer support
Why We Picked It
ClickUp is one of the best CRM for property managers because it allows users to manage their properties better and wiser. It has many features, such as task automation, analytics, and document generation.
You can also customize communication to create better customer relationships and ensure all tasks are completed on time. Plus, Clickup is easy to use and integrates with many other tools.
In addition, it offers iOS and Android mobile apps for better on-the-go management of properties. Plus, with its reporting feature, you can gain insights into performance metrics and customer satisfaction.
Key Features
- Public Sharing
- Command Center
- Real-Time Editing
- Task Management
- Custom Notifications
Pricing
ClickUp is a free CRM that offers multiple pricing plan options for users.
These plans include the following:
- Unlimited Plan: This plan is $5 monthly per member and is great for small teams. This plan includes unlimited Gantt charts, resource management, unlimited storage, and agile reporting.
- Business Plan: This plan is $12 monthly per member and is best for mid-sized teams. This plan includes workload management, timelines, custom exporting, and production schedules.
- Business Plus Plan: This plan costs $19 monthly per member and is best for multiple teams. You will get custom role creation, admin training webinars, custom permissions, and lead generation.
- Enterprise Plan: This plan offers custom pricing for users who want to upgrade to a more personalized experience and access more advanced features.
Pros
- Project management customization
- A free forever plan
- Document management feature is helpful
Cons
- Website layout could be better
- Time tracking feature is a little clunky
- More difficult to use than other real estate crm system
Why We Picked It
Hubspot is one of the best CRM for real estate because it offers a comprehensive set of features that help you manage properties more efficiently and effectively.
It has a user-friendly interface, powerful lead-generation tools, real-time analytics, and task automation.
HubSpot also integrates well with other business tools and software, making tracking progress and customer relationships easier.
The software also has a mobile app to manage properties on the go. HubSpot offers an in-depth onboarding process and 24/7 customer support, both of which are essential for property owners.
Key Features
- Live Chat
- Blog Software
- Website Builder
- Meeting Scheduler
- Free Email Hosting
- Dedicated IP Address
Pricing
HubSpot CRM has numerous pricing plans and free tools, such as live chat, conversational bots, and team email.
These plans include the following:
- Starter Plan: This plan is $50 monthly for two paid users and includes email and in-app chat support, multiple currencies, and a meeting schedule.
- Professional Plan: This plan is $890 a month, but you receive five paid users, standard CRM integration, forecasting, and advanced phone support.
- Enterprise Plan: This plan costs $3,600 monthly and includes 10,000 marketing contacts and more advanced features than the other subscription plans.
Pros
- Interface is easy to use
- Certain free crm tools
- Has a good contact management feature
Cons
- Not targeted specifically at real estate companies
- Pricing plans get expensive quickly
- Contracts are only annual
Wrap Up
To conclude, there are many great CRMs for property managers.
No matter your choice, any of these makes managing properties more accessible and efficient.
So, if you want to take your real estate business to the next level, compare the features your real estate business needs and the pricing that can be afforded.
Did we leave any property management software off that you feel a great tool? Let us know in the comments below!
Frequently Asked Questions
A CRM (or Customer Relationship Management) system is a software platform designed to help businesses manage their customer relationships.
Property management CRMs can be used for a variety of tasks, including tenant tracking, lease agreement processing, and payment collections.
It’s an essential tool for your real estate business to centralize it’s services.
The three main types of CRM are Operational, Analytical, and Collaborative.
Operational CRMs focuses on automating processes such as marketing automation and customer service activities.
Analytical CRMs allow for data-driven insights and predictive analytics. It’s a great CRM system tool for customer data.
Finally, Collaborative CRMs are designed to facilitate team collaboration through workflow automation and communication
The four types of CRM are Analytical, Operational, Collaborative, and Strategic.
Analytical CRMs focus on data-driven insights and predictive analytics. It collects customer data to help tailor strategies for better targeting customers.
Operational CRMs automate processes such as marketing automation and customer service activities.
Collaborative CRMs are designed to facilitate team collaboration through workflow automation and communication.
Strategic CRMs are used to manage customer relationships in a more holistic way by focusing on customer retention, loyalty, and satisfaction.
They help businesses understand their customers better so that marketing and sales teams can make more informed decisions.
Real estate CRM software is used by property managers, real estate agents, brokers, and landlords to streamline their processes and manage customer relationships more effectively.
Property managers use these tools to track tenants, automate lease agreements, collect payments on time and more.
Real estate agents can also benefit from using a CRM system as it helps them stay organized with lead generation an d contact information while giving them access to analytics and reporting features.
Any business that deals in properties or works with customers should consider investing in one of the best property management CRMs available!
It’s an invaluable tool for any modern business looking to grow their operations.
With so many options available, selecting a property management crm can help anybody in the real estate industry.
