Time is precious and content and website speed both are important. As digitalization progresses, people become more restless. If your WordPress website takes more than 3 seconds to load, it’s considered slow. A slow website means that it may exit before the user loads it. 

Even Google recognizes that ranking websites take into account website load times, SEO configurations, and existing backlinks. Most of them can be checked with the appropriate plugins, such as backlink checkers and other SEO tools. As competition intensifies, website owners have little time to display content while persuading visitors to stay on the website. Therefore, website owners need to ensure that their website loads quickly.

Correct backlinking

Backlinks are beneficial to businesses, search engines, and visitors in many ways. One of the important reasons backlinks are developed is that they have a significant impact on search engine optimization (SEO) and search engine ranking improvements.

But why is SEO important to your business? Google accounts for 50% of all web traffic on the average website, whether paid or organic. Backlinks help determine how aggressive and relevant your search term is to the topic you rank on. When other websites link to your official website or your content, search results indicate that your content is reliable and endorsing. The more high-quality websites that refer to your information, the more traffic and visitors your website and the content will get for free. You need to do this again before you can move on. 

The number of backlinks you get is not the solution to improved SEO. However, backlinks have been shown to improve the effectiveness of SERPs and SEOs. Think of it this way. One link from a quality website like The New York Times is far more valuable than 50 links from a blog post you’ve never heard of.

Choose a better web hosting service provider

The most important factor influencing the speed of a WordPress website is its hosting. We suggest that you host your new website with a company that provides “unlimited” bandwidth, domains, storage, email, and other features, especially if you are a new company. Nevertheless, it’s easy to miss the fact that common hosting platforms don’t provide adequate page load time when websites are busy, and rarely provide 99% uptime in a given month.

Shared hosting appears to under perform because you share the same server room as many other websites and have no way of knowing how many tools others are using. Furthermore, I’m not sure how well-optimized the server is. Fortunately, the web hosting industry has advanced technologically, and the cost of cloud hosting providers has decreased considerably over time. DigitalOcean, Amazon Web Services, and even Google Compute Engine are some domains that now offer low-cost dedicated cloud hosting.

However, if you are just starting with your venture, configuring these web servers can be a daunting task. There are website service providers, such as SpinupWP, that can set up optimised cloud hosting with the click of a button. While there are many to choose from, it’s highly recommended to compare the best WordPress hosting options to ensure you start off on the right foot.

Make content suitable for backlinks

Before trying to get a large number of backlinks from high-quality internet sites that point to your content, make sure your content and website are prepared for a surge of new visitors. Your website attracts more visitors as other websites link to your content,  and each new tourist should be seen as a new opportunity to grow your business. When creating content, I want to write with specific goals in mind. In other words, the content you create should be designed as follows:

  • Create a contact list
  • Warm up a person or audience to build a customer base that helps them move them through the sales funnel.
  • Fill out the call-to-action form (CTA)  or become a customer. 

Set up caching plugin

There are many steps in this process, and if many people visit your website at the same time, your website can slow down significantly. Here, the caching plugin is used. When you enable caching on your website, you can store your site data locally in a temporary storage area called a cache. Instead of completing the full page generation phase each time, the caching plugin copies the page after the first load and makes this cached version available to each subsequent user.

This means that your web browser can stack site files faster and you don’t have to re-download everything from the server every time your site is used. Using the cache can significantly reduce page load times, especially for frequent users.

Caching speeds up your website 2-5 times. WordPress pages are “dynamic“. This means that it will be created in a blink of an eye when someone visits a website post or page. You need to run the program to find the information you need, put it all together, and then display it to your users to create a web page.

Image speed optimization 

Images help add important visual help to the information and enhance interaction. Illustrations can quickly attract attention and help you get interested. Therefore, including images in your content is an important step. New website owners neglect to optimize these images before posting them to their website, slowing them down.

By uploading the image instantly from the camera roll, the image will be larger than necessary. These photos, in their original format, can have huge file sizes and add significantly to the size of certain website pages. The larger the image file on the website, the longer it will take to load the website.

Delete the old WordPress database

The more  WordPress sites are used, the more their database will be blocked. These old and unwanted files slow down their success. System cleanup speeds everything up by removing elements that you no longer need.

Clearing unnecessary information from the database reduces the size of the database and the size of the backup. It’s also important to remove spam posts, fake users, old draft content, and potentially unwanted plugins and themes. All of this reduces the size of your database and web files and speeds up WordPress.

Use a light WordPress structure.

Sometimes, less is more. Yes, WordPress themes contain a variety of dynamic elements such as crawlers, widgets, social icons, and other eye-catching elements. However, too many components will increase the page size and significantly speed up the loading of your website.

Lighter themes are therefore the best option. Also, think about the visibility of your website on smaller devices. Therefore, setting up a mobile-friendly website will help you choose the best theme.

CSS, HTML, and JS files should be minimized.

CSS, HTML, and JavaScript (JS) files are commonly used to provide feedback on website code, including format and style clarifications. Simply compressing these documents and removing unnecessary code will improve your website’s Google PageSpeed. This allows you to speed up website loading while retaining the important information needed to display your website correctly.

Update WordPress site

WordPress is an open-source platform, so it will be updated regularly. Each update helps resolve security issues while bringing new options to the table. Website owners should always use the latest version of WordPress. Also, make sure that all features on your site are automatically updated to the latest version.

Be sure to update your plug-ins as new software is released.  Updates are always highlighted in your WordPress dashboard, and website owners can easily check for updates daily and click update notifications to take action. Failure to do so can slow down your website, make it inefficient, and make your pages vulnerable to security threats.  

Do not attach audio or video files directly to WordPress. 

The cost of hosting audio and video is bandwidth. The backup size will increase significantly, making it difficult to restore future WordPress backups. Allow cloud platforms such as SoundCloud, Google Drive, YouTube,  and Spotify to host them as needed. You have the required bandwidth. WordPress includes a video embedding feature, so website owners can simply copy and paste the video URL and paste it into a post to embed it immediately. Use a content delivery network.

Content delivery networks are useful because removing them can cause delays in content delivery. Website content should be delivered as soon as possible, regardless of time or place. This is not always practical if the website is not on a framework that includes data centers in other parts of the world.

CDNs store copies of websites in various information centers around the world. The main purpose of the CDN is to help visitors from the nearest location. The website uses an optimized server that is closest to the website’s visitors when configured, resulting in faster page loading. Data centers host fixed content and files and make them available to users based on their geographic location. 


As the Internet community is starting to get impatient today, website owners need to speed up WordPress. The most significant benefit of reducing the website’s loading speed is that it will significantly improve the blogger outreach and bring further traffic to your site. The situation is the same whether they are using mobile devices or desktops. Furthermore, it will boost your rankings in the SERPs. After all, lower bandwidth requirements on your hosting server and faster site loading speed on the client-side can only help you in the short and long run.