By Torrey Tayenaka
Using video marketing for promotion is essential in any digital marketing plan. It provides a powerful tool to deliver messages and information in a way that fits today’s digital landscape.
Today, companies see the benefits and advantages of presenting video content, so different types and kinds of videos are also increasing.
Today’s digital marketers understand the importance of video content. They know that it is here to stay and will be a vital aspect for the foreseeable future. For example, here are some stark statistics that show just how pervasive and powerful videos can be:
- 92% of marketers say that video is an important part of their marketing strategy.
- A majority of marketers note that increased brand awareness is their most important goal for video marketing
- By 2021 users will spend 100 minutes a day watching videos online
- Facebook executive predicts that Facebook will be 100% video and no text by 2021.
- 62% of people said they were more interested in a product after seeing it in a Facebook story.
- Social videos generate 1200% more shares than text and image content combined.
Setting Goals for Business Videos
Videos can serve many different purposes and allow you to control the message and the content, framing each video for a specific use and target audience. Advances in technology and processes have opened up the world to video production to limitless options for the type, style, and content of promotional business videos.
It is crucial to define your video goals before you produce sales or marketing videos for your website or social media. Establishing the goals for your business videos will help you determine the kind of videos you will need, the messaging expectations, and the formats you will use to get the videos in front of as many eyes as possible.
Videos can serve a wide range of uses and applications, including:
- Company Introduction
- Sales Video
- Industry Leader
- Building Trust
- Customer Satisfaction
- Video Views
20 Types of Videos to Help You Leverage Video Marketing for Promotion of Your Business
Here are several company introduction videos to get us started.
1. Company Overview
Introduce your company, your team, and your offices or store to your customer base and future clients. An introductory video allows you to present your business in the best light, sharing the mission and goals of the company.
2. Leadership Team Interviews
Your core leadership team is made up of talented professionals who are entrusted with carrying out the mission of your company. Interview videos with top management and department heads will allow them to highlight your business from the people who know the most about your products or services.
3. Brand Culture Videos
You work hard to create a positive, unique, and productive culture throughout the business. A video can showcase what makes your company’s culture an attractive atmosphere for employees and customers alike.
This next set of videos focus on product and service sales videos.
4. Product or Service Overview
Showcasing the benefits, features, and uses of your company’s products or services through a video presentation will have a significant impact on your customers’ understanding and retention of the information presented. A video gives you the chance to control the message and show your products and services in the best light.
5. Social Media Promotional Ad
Social media has quickly become one of the most effective ways to promote businesses to the widest and targeted audiences. Videos now dominate all social media platforms. Promotional video ads on Facebook, Instagram, Twitter, and other social media outlets will expand your reach and allow users to share the video with others.
6. Lifestyle Video Featuring a Product or Service
Many products and services sales are driven by showcasing a lifestyle that potential customers can aspire to attain. Videos can allow current and potential customers and clients to visualize themselves immersed in that lifestyle using your products and/or services. Make consumers want to be a part of the lifestyle choices and accessories your company provides.
Choose one of the following types of video marketing for promotion to demonstrate how you and your company are positioned as am industry leader.
7. Thought Leadership Content
Use video content to educate customers and your industry as a whole by providing valuable tips and informational content that showcases the strengths and benefits of your product.
8. Interviews with Key Team Members
No one knows your business better than the workers on the front lines of your company’s operation. Featuring some of the top leaders in your organization in video interviews will instill confidence in your overall brand, as well as the products and services you provide.
9. Educational, Informative Videos
Take advantage of those on your staff to promote your company and the products or services you offer. Use the knowledge, experience, and passion of key team members to educate and inform the public, your customers, and others in your industry about your product or service.
10. Instructional, How-To Videos
“How to” is one of the most popular search beginnings and “there’s a video for that” is a frequently repeated phrase for people looking for instructions for just about anything. Instructional or how-to videos is an effective way to answers your customers’ most frequently asked questions and show off your product with control over how it is presented and used.
Now, we move on to trust building. The following videos will help you build trust with your customers and prospective customers.
11. Customer Testimonials
Having satisfied customers give video testimonials instills a sense of confidence and trust to the public when they see real people providing honest evaluations and opinions about your business and the products and services you provide.
12. Case Studies
There is no greater sales tool than a satisfied customer singing the praises of your company. Showcasing your product or service in action over time in a case study video structure will solidify consumers’ expectations and understanding of the impact your business can have on their lives.
13. Behind-the-Scenes Videos
Giving customers and potential customers a look into how your operation works and the people behind the scenes will help them to connect and feel invested in your process and your business. Consumers will feel more confidence and trust in your company after seeing the inner workings of the business.
The next set of videos focus on showing the happiness of your customers.
14. Customer Welcome Videos
It is much more difficult to find a new customer than it is to retain an existing one. New customers need to be made to feel happy and comfortable with their decision. A welcome video for new customers will make them feel like a valued member of the business family. Provide them with the information they need to make the most of the products or services available from your company.
15. Customer Onboarding Videos
Make sure new customers have all the information and materials they need to maximize the benefits and features of your products or services. Videos allow you to take your time and cover those areas of particular interest or confusion. All policies and procedures can be covered so customers will feel comfortable and confident going forward.
16. New Customer Instructional Videos
In order to reduce error-based complaints and give customers confidence in your product or service, a new customer instructional video will put new customers in the best position for success.
17. FAQ Videos
Most business websites have a Frequently Asked Questions (FAQ) page that addresses common questions and concerns relating to your service or product. Converting that list into an easily viewed video will help to reduce complaints or questions relating to the company and provide an easy reference guide for archival purposes.
Our last segment of videos are about getting as many eyes on them as possible.
18. Viral Videos
The more people a video reaches, the better chances of generating more web traffic and sales from it. While it is tough to set out to produce a video that will go viral, the right video that hits a certain chord with people at just the right time can spread quickly and rack up views and shares in a short amount of time. Using humor or heartwarming stories can draw people in and compel them to share the video with their friends.
19. Humorous Videos
A truly funny video related to your business operations can generate buzz throughout social media and lead to multiple reactions and shares. Comedy is quite subjective so it may be difficult to hit the right tone, but when you do it can take off and become viral, which will direct significant attention to your business.
20. Paid Media Videos
Paid media options on search engines and social media platforms are effective ways to guarantee eyes on your videos. Pay per click advertising is a digital marketing tool where you only pay when a user clicks on your ad.
Video Marketing for Promotion is Essential in Today’s Digital World
Utilizing video to promote and advertise your company is not the fringe accessory it once was for businesses willing to spend the extra money for the luxury. Today, any digital marketing approaches must include a video component to even have a chance at grabbing the attention of the mobile and short-attention spans of today’s consumer. Video marketing for promotion is an effective means to increase your business brand awareness in the marketplace and drive users to your website and convert them into customers.