By Princess Jones
This year, video content will represent nearly three-quarters of all Internet traffic. There’s a good reason for it, too. Video attracts more eyeballs than other content. Video content converts at higher rates than text content. And nearly four times as many consumers would prefer to watch a video about a product than to read about it.
Video is a great way for entrepreneurs and business owners to provide content for marketing and service. From how-to videos for products to vlogging for your website blog, video can really be a big part of your content strategy. But if you’re a beginner, it can be an intimidating project. But with these tips, you can get on the road to making video content like a pro.
Equipment Matters
Unlike writing blogs, the equipment you use to create a video blog can make or break your content. Excellent video quality is a must if you want people to keep coming back for more. No one will pay attention to your message if you’re blurry or hard to hear. Get the best available equipment that you can afford.
That said, you don’t need to go out and buy thousands of dollars worth of equipment to get started. Go to your local Best Buy or similar store and try out some options in your price range. And if your price range is pretty anemic, remember that if you have a phone that takes HD video, you can probably start there.
The Shorter the Better
When planning your video content, remember that most audiences have short attention spans. No one wants to watch a twenty-minute video to get a two-minute concept. They want you to be as efficient with their time as possible.
To get your content as tight as possible, write scripts for your video content instead of going off the top of your head. They don’t have to be elaborate documents. You can just write down bullet points or you might need to have to entire thing written out so you can practice beforehand. Just avoid reading directly off of cue cards or a script. You’re not going to look relaxed or authentic. You can take small pauses to look at index cards or a script if you need to stay on track, but sure to edit those out later.
Outsource Your Editing
Speaking of editing, it can really elevate your videos. Basically you can take an just OK raw video and make it something pretty good. There are a number of editing software out there, ranging from free to premium pricing. If you know a little something about editing, you can teach yourself how to do it in no time at all.
But it probably a better idea for you to outsource your editing. Not only is your time probably worth more than you’d pay a decent editor, you can avoid all of the beginner mistakes you’ll make on your own. And you’ll probably get a much better product out of it in the end.
For more video marketing tips, read this post on creating videos that boost your search rankings.
