In 2021, you have every reason to use IGTV to grow your business and virtually no reason to ignore it. IGTV can boost your visibility, create more engagement and conversions, and assist in building your community. It can also give you another way to entertain, educate, and interact with your audience. In this article, we’ll explore these five beneficial ways you can use IGTV to grow your business in 2021.
1. Repost and Repurpose Content to Give It a New Life
You created a video, photo, or post that gained some traction and led to maybe some new followers or an increase in likes. That content has value, and you want to capitalize on it again. How do you do this? Reposting is a powerful tool that utilizes previous content to breathe new life into it.
On Instagram, a post stays relevant for about twenty-four hours. After that, it’s gone into the ether. Given that Instagram posts tend to stick around for roughly twenty-four hours, you don’t want to spam your feed and lose followers. You also don’t want to repost too quickly. Followers could tire of seeing the same content more than once.
This brings us to why it’s a good idea to repost content on IGTV. It’s in a different format. You’re reposting the same picture, and if it’s a video you can use different tags to attract a wider audience. If you have a Facebook, which most companies and individuals do, or a YouTube page, you can repost your content from those sources to IGTV. Trim your YouTube or Facebook videos down into the allotted 10-minute IGTV video time, or even separate a longer video into sections to get as much content out of it as possible.
2. Create a Recurring Show
According to an online survey conducted by Statista, 27.2% of people surveyed said they spend over 10 hours each week online watching video content. Twenty percent is not a small number. With the advances and surging popularity, we can see around us in streaming services, we know that online video watching is on the rise. YouTube is still a popular and visited site. TikTok has blown onto the social media scene. These platforms are strictly video related content sharing platforms. There’s no reason that you can’t take advantage of this.
By creating a recurring show, you give your audience something to look forward to. It sets a trend that on this day each week, or this date each month, there will be new content from you. And by making it a continuing series, it draws interest in the overall product. When your content finds a new audience, and they enjoy what they see, there is now more reason to go back and consume your previous content.
3. Post Tutorial Videos
If your business is marketed in a niche area, fitness, self-improvement, or pretty much any tech field, tutorial videos can be a beneficial method of providing quality content. How many fitness experts and self-improvement personas do we see make their tutorial videos and explode in popularity? It happens more than you think
People want to see how something is done; a step-by-step process is the most easily accessible and understood method of delivering that content.
Your followers, customers, or audience certainly have questions. People also like to feel as though they are familiar with who they follow. Social media wouldn’t be what it is today if people didn’t have an intense need to interact and engage with one another.
A Question and Answer (Q&A) video, or series of videos, is what can give that insight to your followers. And IGTV is the perfect place to post these in 2021. These videos build trust between your business and its customers. Q&A videos give your audience the ability to see you, or the business, answer their questions. It’s not the same as a Frequently Asked Questions (FAQ) section on a website. They’re getting the actual content from you.
Not only do Q&A videos humanize your business, but they can also provide a means to sell your product or service and give insight into your business.
5. Showcase Products
There’s no better way to get the point across that your products are worth the investment than to visually show the benefits in action. When people can see the product, what it does, that it performs as intended, and that it is readily usable, they can feel more inclined to purchase.
If you can help your customer base, or followers, visualize what it would be like for them to have your product, you create an imprint on them that your product holds value. There’s a reason that TV commercials were the most used and successful marketing campaigns—and that holds true still to this day.
Show your audience that your product is viable, worth the investment, and can be a benefit to their lives, and their consideration for buying your product will increase. Infomercials wouldn’t exist if this strategy were futile. We can look back through time and see the marketing trends and how they evolved and adapted—visually showcasing products has remained a tried and true method.
We Are In the Future
It’s no secret that social media has become a juggernaut in our daily lives. Per this study from Smart Insights, as of July 21, 2020, more than 50% of the world uses social media now. Users spend an average of two hours and twenty-four minutes a day online across eight social media platforms.
We’re living in the digital age. Technology is becoming the main point of entry for many industries and businesses. It is no longer an option to use social media marketing to keep your business, or service, profitable and in the public eye. Videos are proven advertising methods, and IGTV combines both of these crucial aspects.
Hopefully from this guide, you now understand the importance of IGTV, and how you can leverage it to help grow your business using social media in 2021.