If you’re a business owner, big or small, it’s important to understand that a social media presence is no longer an option. In fact, today, social media is a must. One of the most vital aspects of having an effective social media presence is creating engaging, professional-quality content. Your content will help grow your brand while fostering customer engagement and loyalty. In this article, you’ll learn how royalty-free music for videos will enhance your social media posts. You will also learn a few things about the ins and outs of copyright and licensing, so let’s get started!
Videos Drive More Traffic To Your Business
Let’s face it, we all love nice visuals. Videos are one of the most captivating forms of content on the internet. It’s been proven that posts with videos generate far more engagement than those without. Facebook reports that users watch over 100 million hours of video every day on their site alone! As a business owner, you want to tap into that market. One of the best ways to do so is by creating engaging social media videos.
Videos Engage Your Customers More Than Anything Else
When was the last time you watched a video all the way through? If you’re like most people, it was probably recently. Videos are engaging, and they hold our attention much better than text or static images. As a business owner, you can use this to your advantage by creating videos that capture your audience’s attention and keep them engaged with your brand.
If your business is still growing and you have the time, you’ll also find it beneficial to engage with your customers. Do this directly via your social media posts. Start by liking their comments and progress to answering questions and providing feedback and comments. Users love getting direct feedback from business owners because it shows you care about them!
Videos Help You Rank Higher In Search Engines
If you want your business to be successful, you need to make sure you’re ranking high in search engines through good content. One of the best ways to do that is by creating videos. Videos help you rank higher in search engines because they signal to Google that your content is high-quality and engaging. Google loves videos, and so do users!
We’ve discussed some of the ways social media videos can help grow your business. Now let’s focus a bit on how adding royalty-free music can enhance the professional quality of your social media content.
How Royalty-Free Music For Videos Can Help You
Let’s talk about how using royalty-free music can help grow your business on social media.
- It Makes Your Videos More Engaging
There’s no denying that people are more likely to watch a video that has music than one that doesn’t. Adding music to your videos makes them more engaging and interesting, which is key when trying to capture and hold someone’s attention on social media.
- It Helps You Tell a Story
The right piece of music can help you tell a story. It will convey the emotions you want your viewers to feel. Whether you’re trying to promote a new product, raise awareness for a cause, or just give your customers an inside look at how your business works, adding music can really help bring your story to life.
- It Makes Your Videos More Professional
Using royalty-free music in your videos makes them instantly more professional and polished. This is important because, as a business, you want to always put your best foot forward. First impressions are everything, and using professional-quality music will help give your business the edge it needs to succeed.
Is There Such a Thing as Copyright-Free Music?
The short answer is: not really. While many websites may advertise “copyright-free music” or even “free music,” almost all the music you find is held by copyright. You should use sites that offer “royalty-free music,” and what this means is that any royalties owed to the artists are paid by the website on your behalf. Usually, you pay a monthly subscription fee, but you’ll find it more economical to pay annually since it saves you a few bucks.
Benefits of Royalty-Free Music Sites
Once you’ve signed up with a subscription service, you’ll have access to tens of thousands of music tracks with unlimited licenses, perfect for YouTube, Facebook, or Instagram. These sites even retain your license after your subscription ends, meaning you pay once and can use your downloaded tracks forever!
It’s also worth noting that many sites (like Soundstripe, Premium Beat, or Epidemic Sound) also offer sound effects. These may not seem very important, but well-placed sound effects can make the difference between an “OK” video and a great one. Just be sure to use them sparingly.
What Is The Point of Background Music in Your Videos?
The point of adding background music to your videos is to create a more engaging, professional, and polished final product. Music can help set the appropriate tone of your video, and the right track can make all the difference in conveying the emotions you want your viewers to feel.
When choosing music for your videos, it’s important to consider the overall tone and message you’re trying to convey. Upbeat, energetic tracks are great for promotional videos or video ads, while more mellow, emotional tracks might be better suited for charity campaigns or customer testimonials. No matter what type of video you’re making, there’s a piece of music out there that will perfectly complement it.
The Bottom Line
It’s no surprise that social media videos help grow your business. They drive more traffic, engage present and potential clientele, and help you rank higher in search engines like Google. Adding high-quality video will help your business succeed, and adding royalty-free background music and sound effects to your videos will provide that professional level of quality your clients are looking for. Be sure to know your audience in terms of the content you produce, and always look for ways to engage with them directly. They will notice!