What’s that sound we can hear? Is it someone clicking refresh on the orders page again? It might be time to stop patiently waiting for online sales and take a more proactive approach.
We have you covered. We’ve compiled our new, definitive list of the best, tried-and-tested strategies for increasing online sales. What’s more, they are easy to set up for any online business.
Take a browse through our top tips for increasing online sales and start implementing them in your business today, and no more waiting for the orders page to refresh.
Try Paid Ads
Paid advertising isn’t just for the big brands of the world. With the pay-per-click model, you can try advertising for as little as $5 a day and still see results.
Getting an audience online takes months and sometimes years of effort, so it makes sense to fast-track that by using ads.
If you opt for advertising, test out several different creatives to see which one resonates best with your target audience. Once you know that, you can increase your ad spend and start seeing some great results.
Install a Social Proof Widget on Your Website
Testimonials from past customers are a proven way of improving conversions on a sales page.
But some businesses have found success in going one step further, using a social proof widget that shows real-time purchases on the sales page.
That small acknowledgment that other people buy your product is the online equivalent of a large queue of people outside your shop. People will join that queue, even if they don’t know what they are buying!
Don’t forget the power of social media to boost your social proof. Incentivize customers to add a comment to your product posts about their recent purchase. It’s a sure-fire way to boost sales.
Improve Your SEO
We all know SEO is a great way to boost traffic. But did you know that ranking high in SEO results will also improve the reputation of your brand, which indirectly will help you achieve sales?
Consider this next time you look to invest in SEO to grow online sales.
Target buyer-intent keywords and put your efforts in rankings for those. They might be competitive and need investment, but it will be your brand that people remember when they next think about buying what you sell.
Grow Your Email List
Email marketing can bring you as much as $32 for each dollar you spend. When it comes to boosting sales, nothing quite matches the power of email.
To maximize email, create a dedicated landing page to capture email addresses and add a popup to the main page of your website.
A good incentive, such as a discount or a freebie, is ideal for helping attract your perfect customer and growing your email list quickly … especially if you already get decent traffic to your website.
You can also run paid ads to a landing page. Plus, you can invest money in helping you build an email list quickly if your business is relatively new.
Try different email campaign ideas to see what works best with your audience. Don’t be afraid to send promotions.
Most customers expect to see sales promotions via email, and if the offer sounds interesting, they will click on it and look at what you have to say.
Create More Content
Content marketing can help bring authority and authenticity to your brand and be your all-important way to grow online sales.
So even if you are already producing content for your website, think about how you can improve it.
You could try different content formats, for example, such as podcasts. Or you could try publishing content on other websites to boost brand awareness.
Sometimes, just a short (but high-quality) blog post is one of the easiest and most effective ways to get more people to buy your product.
In other words, keep creating content, whether that’s on your blog, podcast, or social media. The more you do, the more impact it will have on your sales, not just now, but in the future too.
Add a Deadline
Adding deadlines to boost online sales certainly predates the internet. Thanks to people’s natural fear of missing out, it still works as effectively as ever.
This sales strategy is now an easy option for any website owner. You need only to add a countdown timer to your sales page (there are plenty of widgets and plugins that do this).
Some email autoresponders even allow you to add a countdown timer to an email.
You don’t have to wait until Black Friday to make a time-limited offer. You can use it throughout the year on different products and services to boost sales.
Monitor Your Metrics
Data geeks already know how to increase online sales: metrics. Never have business owners had as much data to hand as they do nowadays.
You can uncover information on how many people visited your sales page, what they clicked on, whether they got to the checkout and whether they completed their purchase.
You can even find out where those visitors came from and how long they stayed on the page.
The information you can access about visitors is almost endless, so use it to your advantage when trying to improve sales.
Make sure you correctly set up all the analytics tools. Test different sales pages, headlines, and offers, and see which ones are converting the best.
That information will help shape your future promotions and help you ensure your subsequent sales offer breaks records.
Starting Increasing Online Sales With These Tips
These simple tips for increasing online sales take minimal budget and effort, so why not add them to your marketing strategy today? A few simple changes might give your business the revenue boost you seek.
If you enjoyed this guide to increasing online sales, don’t forget to visit some of our other recent marketing posts for more top tips.
