By Iman Bahrani 

Now is the era where people are dependent on technology and social media. Even in business, social media is a great help for marketers to promote their products and services. Popular social media platforms have a huge impact on the marketing strategies and plans for some companies and businesses.

The use of social media as a marketing strategy can benefit the game plan of a growing business. A company may draw their focus in selling their products online to a particular type of consumers. Aside from that, social media may also take part in attaining brand awareness of a particular company.

Listed here are the three social media platforms that will have a huge impact to your marketing strategy, and that will help you promote your business.

1. Facebook

With 1.86 billion active users as of January 2017, Facebook is on the top list of the existing social media platforms that will help you ace your business. The number of consumers that Facebook can reach is undoubtedly innumerable. From kids aging 9 to elders aging 65, they can be part of the customer that the company may connect and reach out.

With Facebook’s new advertising opportunity, the ads may reach people with the same hobbies, interests, as to the product the company is promoting. Aside from the number of active users, marketers can quickly post and share pictures and facts about the product or services that they are selling a couple of times a day without any delays.

Combined with the convenience and number of active users, Facebook is indeed a reliable medium to achieve and connect to consumers worldwide.

2. Twitter

Twitter is famous as the second most reliable platform that would be a great help to business. With over 617 million active users, Twitter’s audience for product and services advertisement is indeed ideal for a particular company’s marketing motives.

With a massive scale of almost 70% of its users is millennials, Twitter is upholding its name as a microblogging site.

Twitter’s advertising opportunity or commonly called as the Campaign Ads offers an opportunity that works in many ways. With a limited of 140 characters, four pictures, and a 1 minute and 30-second video, Twitter is changing its ways and game to do its advertising job appropriately.

Marketers have the freedom to either use infographic way of advertising or by just sticking with the traditional text. GIFs and videos are widely popular among users as well.

There are at least three ways on how to use Twitter for advertising the company, product, and services. These are:

  • Attract Followers – the campaign ads aim to promote a particular Twitter user to gain followers and are usually shown in the “Who to Follow” section.
  • Drive Traffic and Conversations – this is where keyword and the search bar works. This campaign ad works this way: whenever a user searches for a particular set of keyword tweets and people connected to the word, it will appear in the Top Tweets corner.
  • Generate and Capture Leads – this campaign is somewhat similar to the click campaigns of certain websites.

3. LinkedIn

Those people working in the B2B field are most likely the ones who will benefit from LinkedIn’s way of promoting business. Unlike those two social media platforms mentioned above, LinkedIn focuses more on business connections but has a fewer audience compared to both Facebook and Twitter.

The upside of LinkedIn is that it focuses on job titles, employers, skills, interests, and roles. Just like Facebook, LinkedIn is a self-advertising social media platform that allows its users to create their post, share their ideas and build their ad that will attract its target consumer. LinkedIn gives its consumer an affordable way to create and advertise at a small budget cost of online advertising.

As the world always changes, the business community is also embracing those changes. From the conventional way of promoting the business, through the technology and smartphones, marketers have also found a way to level up their promotional strategies that will surefire the success of the company.