With each passing day, your law firm’s prospective clients become more web-savvy. Attracting them to your business is no longer so simple. They now spend more time reading reviews, searching for information, and sifting through many websites before deciding who to work with to solve their legal problem. In light of this reality, you have to ask yourself: Is your website up to today’s standards? Is it giving you the results you are looking for?
If you want your law firm to remain successful, you must know how to adapt quickly to changing times. That’s why your website must be kept up to date and running smoothly. Otherwise, you will lose ground against your competitors.
Here are some common signs that your website needs a redesign as soon as possible:
The site doesn’t work on mobile
Nowadays, you should prioritize mobile users when designing your website. This is simply because mobile devices account for almost 70% of all internet traffic. That means that most of your potential customers may access your website through their phones, and if it doesn’t work well on their devices, they will certainly look for other options.
Moreover, if your website is not optimized for mobile, you will notice a severe negative impact on your SEO rankings.
You have outdated information.
Do you have blog posts from many years ago on your website? If so, you may want to verify that that information is still valid or relevant today. Laws change, and the last thing you want is to offer information that is no longer accurate to your visitors.
On the other hand, you should also make sure to update the information related to your law firm. Did you move offices? Do you have a new phone number? Did you hire new lawyers? Add all that information to your website.
It’s slow to load.
The internet age has shortened people’s attention span. Your potential customers have no time to waste and will probably jump back from your website if it doesn’t load quickly. Approximately 53% of your visitors will abandon your website if it takes more than 3 seconds to load. This simple detail can make your business bleed customers.
It’s way too old
Technically, your website has no expiration date. However, technology and best practices for web design are constantly evolving, and you should make sure to keep your website up-to-date. Generally, it’s a good idea to redesign your website every 3 to 5 years. If your website is even older than that, it’s probably time for an overhaul.
On the other hand, if you’re still using outdated technologies like flash on your website, it may not even be compatible with most browsers anymore.
The website is difficult to navigate.
Your website navigation is an essential factor. Visitors should be able to access specific content with just a few clicks or taps on their phones. If your website is confusing or cumbersome to navigate, your visitors are likely to get frustrated, leave your website and not interact with your law firm.
Making small changes is very hard.
Total overhauls are not the only changes you should make to your website. Besides that, you should add content and make small adjustments from time to time. That way, your site’s content will stay fresh and exciting for your potential customers.
However, if making minor changes, such as posting a blog entry or adding a customer review, is too complicated, it might be time for a makeover.
Now, If your website is built on a complex platform to work with, and you need a third party to make any adjustments, you may want to consider creating a new website using an easy-to-use CMS (Content Manager System), such as WordPress.
It doesn’t match your marketing efforts.
Even if you invest thousands of dollars in marketing, if you’re driving traffic to a poorly designed website with mediocre copywriting, poor quality images, etc., you’re not going to get the results you’re looking for.
If you are planning on investing in methods like PPC and SEO to drive people to your website, you should make sure that it is usable and visually appealing.
Work with an SEO company for law firms to update your website
Your website is your law firm’s calling card. You must keep it up to speed with current trends to convert your visitors into paying clients. However, you may not have the knowledge to do it properly. Therefore, working with an SEO company for lawyers with extensive experience in web design may be your best option.
After all, you graduated to be a lawyer, not to design websites. If you work with an expert, you will increase the effectiveness of your website and be that much closer to your business goals.