By Maggie Holmes

If you’re a budding entrepreneur and you’ve just committed to kick-starting your own business, here’s what you want to get a hang of early on – SEO.

Representing the best way to rank your newly-created website highly on a demanding search engine such as Google, search engine optimization helps you do this by optimizing your content, speeding up your web pages, and help you conquer the mobile market, too. 

Of course, SEO isn’t just some magical entity that helps you out of the blue.

The thing is, you have to either learn about it yourself or hire a professional SEO company to do this for you. If you don’t feel you have the time to tackle this on your own, you can hire the services of an SEO company – a business that specializes in helping entrepreneurs rank their webpages highly on Google and other search engines.

In this article, we’re going to talk about what makes SEO such an important aspect of running a startup in this day and age and how it can help you grow your business in the future.

Right then folks, without further ado, here’s the deal.

Why SEO Matters for Every Startup

1. High Traffic and Conversions

Much of the commerce nowadays with small businesses and startups are done online.

So, to increase the conversions and revenue you’re making this way, you need to increase the traffic of new and returning customers to your website. To pull this off, you’re going to need SEO.

By optimizing your web content in such a way that it becomes more visible on Google, you’ll inevitably generate more traffic toward your website, which, in return, means more revenue, too.

2. It’s Completely Free

Here’s a piece of good news for people willing to learn SEO slowly and deliberately on their own. It’s completely free. The trouble is of course – that it takes time to master it and it’s much more efficient to do this with some special software than without it. (That software is often expensive, so if you feel like you absolutely must have it, you may be better off just hiring an SEO company to help you out.)

That said, if you take some time to learn this on your own, you can use free software such as Google Analytics and Google Search Console to learn the information you need to optimize your pages.

Also, there’s no limit to how you approach your digital marketing tasks and page optimization. So, you should combine the power of SEO with other persuasion methods to make your audience find your web premises, stay on your pages, and take action while they’re there.

3. Builds a Long-Term Audience

Instead of paying for clicks or exposure (which can give you only a temporary boost in visits and clicks), SEO grants you a more steady growth line with new followers and an audience that is more likely to stick around after their initial contact with you.

Whether you do this with some strategically placed guest posts, or by building an intricate web of internal links over time, there’s a good chance your audience will recognize your effort and the quality of your content – and then keep coming back for more.

All in all, setting up a startup today is a venture not for those faint of heart and if you’ve gone down this road, you need to use all the means available to you to help your business grow. That said, SEO represents one of the best ways to make this happen, so if you haven’t already, make sure to take some steps in the SEO direction because it’s going to make a world of difference later on.

Featured photo credit: Depositphotos