By Ryan Jackson

Do you know what you need to do to improve your ranking on Google search engines? For just about every business owner, the goal is to hold the number one position for SEO keywords that generate your sessions and conversions.  Who doesn’t want to be top?

So, you have read the top articles displaying tips and tricks about Google rankings factors without any casualty. But it becomes hard, especially if you have limited budget and resources since you are just starting your new venture.

As a small business owner, without enough resources, it may slow you down. We know how frustrating that can be. For example: not investing the proper time in SEO keyword research allows competitors to take over essential keywords, lessens the opportunity to get the best tools, and you can’t create the best content. 

However, don’t give up! You can still do something. By mixing strategy and a touch of SEO for small business, and of course, your hard work and effort, surely you can keep up. Even if you may lack something, you can still muscle your business way up to your ultimate goal. If you want your SEO effort to pay off, you need to track and measure what your website needs. 

Here is how you can select and use SEO keywords to improve your website rankings.

1. Create Content for a Specific Niche

According to Susan Ward, one common path to success for many small businesses is to find a niche market and establish a dominant position as a player in that niche.

Finding a niche for your content marketing is the beginning of the process. You have to search for and find relevant SEO keywords for your content. You also need to create content on a regular basis. Try to blog once a week. If you own a flower store, write about the best job you did for the week. If you are a restaurant owner, give away some take-home advice for people cooking the type of food you sell. 

2. Look for Google Search Terms

It does not matter if you do not target the proper keywords. Use Google Keyword Planner, and start typing in keywords your business should rank for. Write blogs and content that link back using that specific anchor text.

Then when your strategy is set, align your goals with quality content. Quality content is writing throughout, engaging, clear content that delivers your messaging to readers. 

According to Michigan Tech, the quality content is the number one driver of your search engine rankings, and there is no substitute for great content.

Some small business owners lack to do this; it creates a significant opportunity to take advantage of people who move to your area, travelers, or people who have not heard about your business. You don’t want to be like them. Right?

So take it slowly and comprehend how to find the SEO keyword your company needs. By the way, you don’t need to worry because this result shows up in the Google Keyword Planner.  

3. Narrow Down Your Choices

Do not target hundreds of keywords. Narrow your search down to 10 primary SEO keywords, and each keyword can have 3 to 5 secondary keywords per page. A secondary keyword uses a semantic or phrase match. If you are looking for coffee cups, a secondary keyword can be the best coffee cups. 

Narrowing down your list of keywords helps you decide clearly and on point. You can use the Google planner tool to do this for faster results.  With this tool it helps you eliminate keywords that are too narrow to find.

Also, it helps you avoid the volume of competition of keywords. The list of keywords that you produce becomes your final listing to help you improve your search engine rankings. As you will see, finding the keyword is not that difficult, but it takes patience.

4. Make an Analysis

After you finish your keyword search, analyze it if it’s effective or not. Do some testing! By this, you can identify which keywords attract most site visitors. Ensure Google Search Console is set up on your website. 

That’s it. I hope that this post helps you out on how to improve your rankings with the right SEO keywords. Ranking for your business products and services is important because if you do not, your competitors will.