Your website is crucial to your business, especially when it comes to the customer experience. When customers visit your site, they get an idea of how your business looks. At the same time, people will want to learn more and get the right information they need before making any purchase decisions. The better customers understand your business model and trust you, the more often you will win their business.
However, most website owners concentrate more on getting their brand out there, creating backlinks and getting tons of traffic. They forget how much the site itself should serve customers. This scenario can keep potential buyers away from the business. Regardless of how catchy your ads look, you cannot convince prospects to engage in the business with you without a good customer experience on your site.
Here are four of the best ways to engage website visitors with an exceptional customer experience so you can convert them to loyal customers.
1. Create More Content Around Your Products
Optimally, you can create product descriptions with 300 to 500 words each. Blogs normally range between 500 and 800 words. However, for you to provide the best experience for your customers, they need to understand your products and how they work. Long-form posts are essential in such cases, and every business should consider more long-form product-related content on their sites.
A long post is normally above 1,500 words. You can make them as long as you want, even 4,000+ words. The essence of long posts is to provide in-depth information about the products and their benefits to customers. You can also describe how your products work or how the customer can optimize it for better performance. Tutorials are also essential when selling various products that require operations. In such cases, you will need long posts with step-by-step guides on everything customers should do when operating the machine or using your product. Remember to include photos, for example, showing a person operating the machine.
2. Improve Navigation on Your Site
While a website can have lots of content, it might be hard for users to get everything they need. Sometimes they have to go back to Google and search for the information they need on your site. This is wrong in so many ways. First, the customer may find accessible information from a competitor. Second, so many people have no idea of how to ask Google for content on your website. Third, people have no time to oscillate between Google and your website.
The first thing to do is to create a simple yet useful menu on your site that links to the major parts of the website. Create also informational page links in a footer menu. A sitemap is essential in some cases. The sitemap helps Google locate your content and guides your website visitors to all the pages published on your website.
Internal linking is also a good idea. When mentioning something that you have already published on the site, add a link so that your customers can read further. The linking also improves customer engagement and time spent on your site. In various ways, this practice is also essential for SEO ranking.
In cases where you have multiple related products that can work together, you can give an overview of their work on your guidelines pages. You will then link to each product that you use for the complete setup. This way, users can understand how to use various components of the entire system and operate it.
3. Focus on Mobile Users
With the current growth in mobile internet users, your website needs to be mobile-friendly. You can create a website that serves both desktop and mobile users by using responsive design. Responsive design has been here for long now, making it easy for every user to access your content optimally. Google also uses mobile accessibility on your website to determine user experience, and that is a ranking factor for your content on Google.
A mobile-first approach is going to give you extra marks. It means designing the website, starting with a mobile user experience before other devices. Once you have worked out the site for mobile-friendliness, you can now implement the same for tablet and desktop versions. Google ranks pages with mobile-first designs better than any other responsive website. Desktop version only sites get the last slot on SERPs.
4. Optimize Page Content for Easy Reading
Keywords are essential for web pages. They tell Google what you are writing about to rank the pages according to the value it offers visitors. However, your customers are not going to look for those keywords. They want information. However, surprisingly, regardless of how long your content is, the customer will not read everything.
So, why do you need long posts? Simple — for people to get the information they need. You can help them find the exact content they need, or they will try elsewhere. Making your content friendly to readers is beneficial for scanning. The key points to note are bullet points, headers, and short paragraphs to group ideas or information.
To make reading easier for mobile devices, create one-liner paragraphs as well. It is less likely for a user to read your pages if the page is full, and when they scroll down all they see is words packed up. Break the text into chunks, and eliminate the junk.
When people visit your website, they want to learn something about your products. Whether they came in from a search engine, an advert, a post on social media, or the link on your business card, their interest is simple — understand your business operation and determine if you will offer them what they want. If you have not updated your website for a while, you might want to do it as soon as you can to retain visitors on your site and create an optimal customer experience.