The Leads Field Guide Newsletter

Join The Leads Field Guide Newsletter for tips, strategies and (free) resources for growing your leads, and closing more deals.

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      Previous Issues of the Bonfire Field Guide

      LFG #29: How to Predict Future Sales | Coming Soon

      What You’ll Learn:

        LFG #28: Build a Personal Brand to Increase Profits | Coming soon!

        What You’ll Learn:


        Bonus: Pitfalls to avoid when working on your personal brand. 

          LFG #27: How to Handle Sales Objections

          What You’ll Learn:


          Bonus: 5 objections and how to handle them. 

            LFG #26: My Favorite Psychological Pricing Strategies

            What You’ll Learn:

            • Psychological pricing strategies increase perceived value.
            • Psychological pricing strategies encourage customers to spend more
            • Psychological pricing strategies are easy to implement
            • You can combine psychological pricing strategies

            Bonus: Written & image examples. 

              LFG #25: How to Perfectly Price Your Services

              What You’ll Learn:

              • Understanding the most popular service based business models.
              • How to research your competitors pricing the right way.
              • The most effective strategies for conducting research.

              Bonus: My pricing matrix. 

                LFG #24: How I Doubled My Email Open & Click Rates

                What You’ll Learn:

                • Cleaning your list increases open rates.
                • Cleaning your list increases click rates.
                • Cleaning your list increases engagement rates.
                • I show you my step-by-step process for re-engaging subscribers and cleaning your list.

                Bonus: Screenshots from my email campaigns. 

                  LFG #23: How to Rank Higher on Google With E-E-A-T

                  What You’ll Learn:

                  • How to show expertise on your site.
                  • How to ensure your site is an authority in your niche.
                  • How to ensure your site is trustworthy.

                  Bonus: My E-E-A-T checklist! 

                    LFG #22: How to Build a Social Selling Process - Coming Soon!

                    What You’ll Learn:

                    • Social selling isn’t pitching, it’s more about building trust with prospects.
                    • When done correctly, social selling can build your sales funnel AND your brand.
                    • Statistically, social selling works better for small businesses.

                    Bonus: You’ll get my step-by-step social selling process.

                      LFG #21:Automate Your Sales Process With a Lead Nurturing Campaign

                      What You’ll Learn:

                      • Lead nurturing campaigns help you automate deal flow.
                      • Lead nurturing campaigns, when set up right, will help build your brand.
                      • A great lead nurturing campaign starts with great lead magnets. I’ll share mine below.

                      Bonus: You’ll get my step-by-step social process.

                        LFG #20:How to Build an Outbound Sales Process

                        What You’ll Learn:

                        • The benefits of an outbound sales process.
                        • My favorite outbound sales strategies.
                        • The software I’ve used for generating leads.

                        Bonus: My step by step guide from the last decade. 

                          LFG #19: My Eight Figure Sales Process

                          What You’ll Learn:

                          • The importance of a quick discovery call.
                          • How to navigate objections in your sales process.
                          • The most important thing is getting to the next meeting.

                          Bonus: A sample customer persona. 

                            LFG #18: How to Create Limitless Content

                            What You’ll Learn:

                            • How to ideate topics for your content waterfall
                            • What content works best for the Content Waterfall
                            • How to repurpose content for your Content Waterfall.
                            • How to get started today! 

                            Bonus: A visual representation of the waterfall. 

                              LFG #17: How to Create Lead Magnets

                              What You’ll Learn:

                              • What a lead magnet is
                              • What are the benefits of lead magnets 
                              • The different types of lead magnets 
                              • A quick step-by-step process to get started

                              Bonus: My personal lead magnet examples 

                                LFG #16: How to Build a Referral Partner Program

                                What You’ll Learn:

                                • What referral partners are, and why you need them
                                • Different types of referral partnerships
                                • How a referral program can help you break through revenue plateaus 
                                • My referral program process

                                Bonus: Examples of how to reach out on Linkedin. 

                                  BFG #15: How to Fire an Employee

                                  What You’ll Learn:

                                  • My full firing process
                                  • Why you need a firing SOP
                                  • Why the strike system is the best method for firing
                                  • Lessons learned from firing over 50 employees 

                                  Bonus: My position agreement template.  

                                    BFG #14: How to Sell Your Business For the Most Money

                                    What You’ll Learn:

                                    • The traditional process of selling a business.
                                    • Why you should start early when selling your business. 
                                    • Why it’s crucial to know the process. 
                                    • Why you should mentally prepare to sell. 

                                    Bonus: My personal story. 

                                      BFG #13: How to Invest as a Small Business Owner

                                      What You’ll Learn:

                                      • Why investing is crucial for SMB owners.
                                      • My step-by-step investment process. 
                                      • How to generate semi-passive investment income. 
                                      • Common investment mistakes to avoid.

                                      Bonus: My step-by-step process for investing. 

                                        BFG #12: Easiest Business to Start in 2023

                                        What You’ll Learn:

                                        • My top two side hustle’s for 2023. 
                                        • Why a service based business might be your best bet. 
                                        • Why a digital course is (nearly) passive income. 
                                        • How to scale both business models. 

                                        Bonus: My top small business ideas. 

                                          BFG #11: How to Save a TON on Taxes as an LLC​​​​

                                          What You’ll Learn:

                                          • How your LLC is taxed. 
                                          • What the S Corp election is. 
                                          • The benefits of being taxed as an S Corp. 
                                          • S Corp election example of how much you can save. 

                                          Bonus: S Corp election example. 

                                            BFG #10: How to Brief & Write a Blog Post

                                            What You’ll Learn:

                                            • My blog briefing process
                                            • How I include E-E-A-T signals in my blog posts. 
                                            • How to write a SPEAR introduction. 
                                            • The importance of authorship. 

                                            Bonus: Screenshots from around my site!

                                              BFG #09: How to Get More Email Subscribers

                                              What You’ll Learn:

                                              • How I use social to get more email subscribers 
                                              • How I use content marketing to get more email subscribers 
                                              • How I build out my lead magnets for email subs 
                                              • How I build out my newsletter page

                                              Bonus: Screenshots from around my site!

                                                BFG #08: Crafting an Engaging Newsletter

                                                What You’ll Learn:

                                                • How to create a catchy email title/subject line 
                                                • My process for quickly writing email newsletters
                                                • How I come up with my email newsletter ideas
                                                • How I research my email newsletters

                                                Bonus: My email newsletter template. 

                                                  BFG #07: My System for Generating Profit

                                                  What You’ll Learn:

                                                  • My tweaked Profit First system 
                                                  • How to reduce financial stress as a business owner 
                                                  • How to establish a sustainable profit system for your business 
                                                  • How to easily create a financial safety net in case of emergencies

                                                  Bonus: My personal story of using Profit First!

                                                    BFG #06: Business Budgeting

                                                    What You’ll Learn:

                                                    • Why a business budget is essential to SMB success 
                                                    • How to structure a business budget 
                                                    • The software/tools you need to create an effective budget 
                                                    • How I spend a few hours a month grasping my finances 

                                                    Bonus Download: My Business Budget Template 

                                                      BFG #05: My Take on Time Blocking

                                                      What You’ll Learn:

                                                      • How I get more done in 12 weeks than you do in a year 
                                                      • How time blocking works 
                                                      • How I combine time blocking with the twelve week year 
                                                      • My tools I use for setting up my weekly checklist and schedule. 

                                                      Bonus: A sneak peak at my weekly calendar.  

                                                        BFG #04: How I Write 350,000 Words a Month

                                                        What You’ll Learn:

                                                        • How to Build a Topical Keyword Map 
                                                        • How to Make an Awesome Content Brief 
                                                        • How to Leverage AI (The Right Way)
                                                        • The Ways of Interlinking 

                                                        Bonus Download: Free Google Sheet Topical Map 

                                                          BFG #03: Local SEO Guide from an SEO Agency Owner

                                                          What You’ll Learn:

                                                          • E-E-A-T and Its Effect On Your Site
                                                          • My Video First Approach to Content 
                                                          • NAP Listing. What the Hell Are They?
                                                          • Introduction to Topical Authority 

                                                          Bonus Download: Free Google Doc E-E-A-T Checklist

                                                            BFG #02: Your Hiring Process Sucks, Let's Fix That

                                                            What You’ll Learn:

                                                            • What the Hell is a Position Agreement? 
                                                            • Finding the Best Candidates 
                                                            • My Interview Process
                                                            • Can You Trail an Employee?

                                                            Bonus Download: Free Google Doc Position Agreement 

                                                              BFG #01: The Most Underrated Automation Tool: SOPs

                                                              What You’ll Learn:

                                                              • The Power of Standard Operating Procedures 
                                                              • How I Use SOPs and Examples 
                                                              • How to Create SOPs (The Cheap Way)
                                                              • My SOP Tech Stack  

                                                              Bonus Download: Free Google Doc SOP Template