Helping Small Business Owners 10x Their Leads & Sales
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Previous Issues of the Bonfire Field Guide
What You’ll Learn:
- The importance of a quick discovery call.
- How to navigate objections in your sales process.
- The most important thing is getting to the next meeting.
- Key takeaways for getting started.
Bonus: A sample customer persona.
What You’ll Learn:
- How to ideate topics for your content waterfall
- What content works best for the Content Waterfall
- How to repurpose content for your Content Waterfall.
- How to get started today!
Bonus: A visual representation of the waterfall.
What You’ll Learn:
- What a lead magnet is
- What are the benefits of lead magnets
- The different types of lead magnets
- A quick step-by-step process to get started
Bonus: My personal lead magnet examples
What You’ll Learn:
- What referral partners are, and why you need them
- Different types of referral partnerships
- How a referral program can help you break through revenue plateaus
- My referral program process
Bonus: Examples of how to reach out on Linkedin.
What You’ll Learn:
- My full firing process
- Why you need a firing SOP
- Why the strike system is the best method for firing
- Lessons learned from firing over 50 employees
Bonus: My position agreement template.
What You’ll Learn:
- The traditional process of selling a business.
- Why you should start early when selling your business.
- Why it’s crucial to know the process.
- Why you should mentally prepare to sell.
Bonus: My personal story.
What You’ll Learn:
- Why investing is crucial for SMB owners.
- My step-by-step investment process.
- How to generate semi-passive investment income.
- Common investment mistakes to avoid.
Bonus: My step-by-step process for investing.
What You’ll Learn:
- My top two side hustle’s for 2023.
- Why a service based business might be your best bet.
- Why a digital course is (nearly) passive income.
- How to scale both business models.
Bonus: My top small business ideas.
What You’ll Learn:
- How your LLC is taxed.
- What the S Corp election is.
- The benefits of being taxed as an S Corp.
- S Corp election example of how much you can save.
Bonus: S Corp election example.
What You’ll Learn:
- My blog briefing process
- How I include E-E-A-T signals in my blog posts.
- How to write a SPEAR introduction.
- The importance of authorship.
Bonus: Screenshots from around my site!
What You’ll Learn:
- How I use social to get more email subscribers
- How I use content marketing to get more email subscribers
- How I build out my lead magnets for email subs
- How I build out my newsletter page
Bonus: Screenshots from around my site!
What You’ll Learn:
- How to create a catchy email title/subject line
- My process for quickly writing email newsletters
- How I come up with my email newsletter ideas
- How I research my email newsletters
Bonus: My email newsletter template.
What You’ll Learn:
- My tweaked Profit First system
- How to reduce financial stress as a business owner
- How to establish a sustainable profit system for your business
- How to easily create a financial safety net in case of emergencies
Bonus: My personal story of using Profit First!
What You’ll Learn:
- Why a business budget is essential to SMB success
- How to structure a business budget
- The software/tools you need to create an effective budget
- How I spend a few hours a month grasping my finances
Bonus Download: My Business Budget Template
What You’ll Learn:
- How I get more done in 12 weeks than you do in a year
- How time blocking works
- How I combine time blocking with the twelve week year
- My tools I use for setting up my weekly checklist and schedule.
Bonus: A sneak peak at my weekly calendar.
What You’ll Learn:
- How to Build a Topical Keyword Map
- How to Make an Awesome Content Brief
- How to Leverage AI (The Right Way)
- The Ways of Interlinking
Bonus Download: Free Google Sheet Topical Map
What You’ll Learn:
- E-E-A-T and Its Effect On Your Site
- My Video First Approach to Content
- NAP Listing. What the Hell Are They?
- Introduction to Topical Authority
Bonus Download: Free Google Doc E-E-A-T Checklist
What You’ll Learn:
- What the Hell is a Position Agreement?
- Finding the Best Candidates
- My Interview Process
- Can You Trail an Employee?
Bonus Download: Free Google Doc Position Agreement
What You’ll Learn:
- The Power of Standard Operating Procedures
- How I Use SOPs and Examples
- How to Create SOPs (The Cheap Way)
- My SOP Tech Stack
Bonus Download: Free Google Doc SOP Template