Helping Small Business Owners 10x Their Leads & Sales

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      Previous Issues of the Bonfire Field Guide

      BFG #18: My Eight Figure Sales Process

      What You’ll Learn:

      • The importance of a quick discovery call.
      • How to navigate objections in your sales process.
      • The most important thing is getting to the next meeting.
      • Key takeaways for getting started. 

      Bonus: A sample customer persona. 

        BFG #17: How to Create Limitless Content

        What You’ll Learn:

        • How to ideate topics for your content waterfall
        • What content works best for the Content Waterfall
        • How to repurpose content for your Content Waterfall.
        • How to get started today! 

        Bonus: A visual representation of the waterfall. 

          BFG #16: How to Create Lead Magnets

          What You’ll Learn:

          • What a lead magnet is
          • What are the benefits of lead magnets 
          • The different types of lead magnets 
          • A quick step-by-step process to get started

          Bonus: My personal lead magnet examples 

            BFG #16: How to Build a Referral Partner Program

            What You’ll Learn:

            • What referral partners are, and why you need them
            • Different types of referral partnerships
            • How a referral program can help you break through revenue plateaus 
            • My referral program process

            Bonus: Examples of how to reach out on Linkedin. 

              BFG #15: How to Fire an Employee

              What You’ll Learn:

              • My full firing process
              • Why you need a firing SOP
              • Why the strike system is the best method for firing
              • Lessons learned from firing over 50 employees 

              Bonus: My position agreement template.  

                BFG #14: How to Invest as a Small Business Owner

                What You’ll Learn:

                • The traditional process of selling a business.
                • Why you should start early when selling your business. 
                • Why it’s crucial to know the process. 
                • Why you should mentally prepare to sell. 

                Bonus: My personal story. 

                  BFG #13: How to Invest as a Small Business Owner

                  What You’ll Learn:

                  • Why investing is crucial for SMB owners.
                  • My step-by-step investment process. 
                  • How to generate semi-passive investment income. 
                  • Common investment mistakes to avoid.

                  Bonus: My step-by-step process for investing. 

                    BFG #12: Easiest Business to Start in 2023

                    What You’ll Learn:

                    • My top two side hustle’s for 2023. 
                    • Why a service based business might be your best bet. 
                    • Why a digital course is (nearly) passive income. 
                    • How to scale both business models. 

                    Bonus: My top small business ideas. 

                      BFG #11: How to Save a TON on Taxes as an LLC​​​​

                      What You’ll Learn:

                      • How your LLC is taxed. 
                      • What the S Corp election is. 
                      • The benefits of being taxed as an S Corp. 
                      • S Corp election example of how much you can save. 

                      Bonus: S Corp election example. 

                        BFG #10: How to Brief & Write a Blog Post

                        What You’ll Learn:

                        • My blog briefing process
                        • How I include E-E-A-T signals in my blog posts. 
                        • How to write a SPEAR introduction. 
                        • The importance of authorship. 

                        Bonus: Screenshots from around my site!

                          BFG #09: How to Get More Email Subscribers

                          What You’ll Learn:

                          • How I use social to get more email subscribers 
                          • How I use content marketing to get more email subscribers 
                          • How I build out my lead magnets for email subs 
                          • How I build out my newsletter page

                          Bonus: Screenshots from around my site!

                            BFG #08: Crafting an Engaging Newsletter

                            What You’ll Learn:

                            • How to create a catchy email title/subject line 
                            • My process for quickly writing email newsletters
                            • How I come up with my email newsletter ideas
                            • How I research my email newsletters

                            Bonus: My email newsletter template. 

                              BFG #07: My System for Generating Profit

                              What You’ll Learn:

                              • My tweaked Profit First system 
                              • How to reduce financial stress as a business owner 
                              • How to establish a sustainable profit system for your business 
                              • How to easily create a financial safety net in case of emergencies

                              Bonus: My personal story of using Profit First!

                                BFG #06: Business Budgeting

                                What You’ll Learn:

                                • Why a business budget is essential to SMB success 
                                • How to structure a business budget 
                                • The software/tools you need to create an effective budget 
                                • How I spend a few hours a month grasping my finances 

                                Bonus Download: My Business Budget Template 

                                  BFG #05: My Take on Time Blocking

                                  What You’ll Learn:

                                  • How I get more done in 12 weeks than you do in a year 
                                  • How time blocking works 
                                  • How I combine time blocking with the twelve week year 
                                  • My tools I use for setting up my weekly checklist and schedule. 

                                  Bonus: A sneak peak at my weekly calendar.  

                                    BFG #04: How I Write 350,000 Words a Month

                                    What You’ll Learn:

                                    • How to Build a Topical Keyword Map 
                                    • How to Make an Awesome Content Brief 
                                    • How to Leverage AI (The Right Way)
                                    • The Ways of Interlinking 

                                    Bonus Download: Free Google Sheet Topical Map 

                                      BFG #03: Local SEO Guide from an SEO Agency Owner

                                      What You’ll Learn:

                                      • E-E-A-T and Its Effect On Your Site
                                      • My Video First Approach to Content 
                                      • NAP Listing. What the Hell Are They?
                                      • Introduction to Topical Authority 

                                      Bonus Download: Free Google Doc E-E-A-T Checklist

                                        BFG #02: Your Hiring Process Sucks, Let's Fix That

                                        What You’ll Learn:

                                        • What the Hell is a Position Agreement? 
                                        • Finding the Best Candidates 
                                        • My Interview Process
                                        • Can You Trail an Employee?

                                        Bonus Download: Free Google Doc Position Agreement 

                                          BFG #01: The Most Underrated Automation Tool: SOPs

                                          What You’ll Learn:

                                          • The Power of Standard Operating Procedures 
                                          • How I Use SOPs and Examples 
                                          • How to Create SOPs (The Cheap Way)
                                          • My SOP Tech Stack  

                                          Bonus Download: Free Google Doc SOP Template