By Shane Barker

Worried about your low conversion rates? Wondering how to bring more exposure to your brand? Maybe it’s time you find out more about influencer marketing, which is considered to be effective by 69% of marketers who’ve used it. This trending marketing channel may be difficult to pull off but is completely worth it once you start seeing the results. That’s not all; here are some top facts to help you understand the worth of influencer marketing:

  • 73% of marketers consider it to be effective for generating leads
  • 93% of marketers use it to build brand awareness
  • 76% of marketers boost customer loyalty using influencer marketing

Why Your Influencer Marketing Failed

Now that you’ve seen the stats about the importance of influencer marketing, you might be wondering why your own campaign failed. It’s likely because you made some of all of the following common mistakes:

  • No set goal in place
  • Improper audience research
  • Not documenting your campaign
  • Expecting instant results
  • Not choosing the right influencers
  • Only implementing it when needed
  • More focus on influencer following than on engagement

If you’ve made none of the mistakes shown above, it could just be because your campaign wasn’t as engaging as you needed it to be. This means that you just need to try and try again until you find a way to launch a campaign that truly resonates with your audience.

Influencer Marketing Challenges

Don’t panic yet, because everyone makes mistakes especially when it comes to influencer marketing. Maybe you’re unable to launch a campaign because of financial limitations, for instance. It’s because of these main challenges that so many marketers struggle to launch an effective and engaging campaign with influencers:

  • Finding the right influencers is the biggest challenge for 75% of marketers
  • Finding the right tactic to engage with influencers is the second biggest challenge for 69% of marketers
  • Measuring campaign performance is the third biggest challenge for 53% of marketers

These factors can have a huge impact on your campaign, determining its success or failure. With thorough planning and the right tools, you should be able to overcome these challenges easily. However, it’s important to remember that influencer marketing is time-consuming and it takes months before you see actual results. What to find out more about influencer marketing stats, tools, and benefits? Check out the influencer marketing infographic below prepared just for you.

Is Influencer Marketing the Future of Marketing?  Infographic