There are numerous resources available that detail how you can drive traffic to your website. However, just being able to get traffic to your site is not enough. Copious visitors aren’t going to mean much if there are little to no conversions because the users you are attracting are not relevant to your business or service, and are merely just passing through. Here are six of the best ways to get more website leads.

1. Valuable Content Production

Content is the fuel to effective inbound marketing. Relevant, quality content can attract target audiences from a variety of web referrers such as search engines and social media. Before writing your content, ensure that your business understands your buyer persona; create content with their questions, fears and needs in mind.

Then choose whether visual, text or audio suits your ideal customer the best. High performing content usually includes articles or blog content, infographics, podcasts and eBooks. Once you have created the content, make sure to promote the piece across your social media channels and email marketing to generate interest and ensure it reaches your target audience.

2. A Social Media Presence

A social media presence in today’s digitized landscape is essential for any business. Social media accelerates business growth by driving relevant traffic from social platforms through the creating and sharing of content. With platforms like Instagram offering a purely visual experience and the ability to add relevant hashtags to posts, ignoring social media is ignoring a vast majority of already warm leads.

To take advantage of these audiences, create engaging content such as quizzes, polls and blogs, and ensure to link to your website as often as possible.

3. Optimization for Geotargeting

An often overlooked way of driving relevant foot and website traffic to your business is to sign up for location-based advertising such as Google My Business and Apple and Bing maps. Services such as Google My Business offer the opportunity to reach more localized, relevant leads through being able to appear for location specific queries such as “Shoe shop near me”.

Additionally, try driving relevant traffic to your website through targeted ads specific to a location. If a visitor was targeted with an ad from a localized store, they may be more inclined to take advantage of it due to its convenience and proximity.

4. A Link Building Strategy

To appeal to the ideal target audience, a website must rank highly in Google. One way to achieve this is to acquire links from other high authority sites that point back to your website. This is a strategy known as link building, and the links themselves are often referred to as backlinks. The most common method of collecting backlinks is to partake in a guest posting strategy; this involves reaching out to relevant websites, writing content, and then embedding a link in the content piece.

5. Mobile Optimization

Mobile traffic now accounts for around 50% of worldwide traffic according to Statista. It is crucial that you optimize your website for both desktop and mobile versions. Google now considers good mobile usability a significant ranking factor as when collating results for mobile users; it prioritizes websites that it deems mobile-friendly. When optimized for any device you will get more website leads and rank higher in Google search results.

6. A Professional, Navigable Design

Just like a site being optimized for mobile, it must also be responsive, professional and easy to navigate. If a site appears to be unprofessional, unresponsive and confusing, visitors will leave the site in order to attain the information they need elsewhere. Plus, leads who may be engaged may still be very unlikely to convert if a website is not secure.

On the other hand, if your site is professional looking but not user friendly to navigate, or pages take a long time to load, your bounce rate will be significant. To counteract this, make sure that your website is as technically optimised as possible, which includes content across all pages like file sizes, plugins, and the page structure itself.