Blogging can be a great way to get your content out there and to build a following. But if you want to make sure that your blog posts are seen by as many people as possible, you need to make sure they’re optimized for Google News. If you are new to blogging and looking for tips to drive more traffic through Google News, then a leading SEO reseller has got you covered.
What is Google News?
Google News is a search engine operated by Google that indexes the most recent news stories from sources all over the web. The results page for any given search includes both standard web results as well as news-specific results from various publications and wire services such as The New York Times, The Washington Post, and Reuters.
Like many of Google’s search engines and applications, Google News has an enormous reach and serves hundreds of millions of users every day. For bloggers looking to achieve success through their blogs, optimizing content for Google News can be a significant step towards increasing traffic to their site – providing they’re willing to put in the work required.
What you need to know about Google News
There are several things you’ll want to take into account when optimizing your content for Google News. The first, and most important, is that your blog posts must be newsworthy. Google News isn’t just a search engine for any old article on the web – it’s specifically designed to surface the latest news stories from reputable sources. So before you start optimizing your content, make sure that it’s actually newsworthy.
The second thing to keep in mind is that your blog posts must be well-written and properly formatted. Like standard search engine results, articles that appear in Google News are ranked according to their quality and how well they match the query being searched. This means that if you want your blog post to rank high, it needs to be well written and formatted correctly.
On this note, let’s have a look at the top five tips to optimize your content for Google News so that you can gain more traction.
Website should be a news site:
If your site is not focused on news, you will have a hard time getting Google to rank it for news stories. Avoid Wording like “Breaking News” or “Latest News”. It’s best if you don’t even use those phrases in your headlines because that’s what the competition will be doing.
Also avoid using ‘news’, ‘latest’ and etc. in your name, tagline, or URL as this sort of wording has an adverse effect on search engine results pages (SERPs). However, keep in mind that some sites do include these words by accident (which isn’t much of an issue) but also make sure to check competitors.
Write story titles with prominence:
Writing good title tags is important for all content types, but it is especially crucial for news-based content. If you want your article to rank high and to be seen by as many people as possible, then it needs a catchy title that will attract readers from search results pages.
Include location keywords:
If you’re writing about breaking news, there’s a good chance that the story will have a regional or national interest. In which case, including the name of the city or state where your story originated can help Google categorize your article more easily and improve its ranking in search results pages.
Structured data matters – The right schema markup:
On top of optimizing your content for Google News using standard optimization techniques, you should also make sure to use structured data markup to further improve your ranking. If you use the schema markup tagging examples below, you are telling Google that your page is a news article, not just any type of web content, so they will prioritize it in news search results pages. Now every SEO packages contain schema tag creation & optimization.
Transparent on the sources:
If your content is original and comes from a reputable source, it’s beneficial to make this clear to Google. Do so by linking the title back to the original article and including its author. This way, readers can easily find out more about the topic that you’re writing about should they be interested in doing so.
Google News is a great way to get your content in front of a wider audience, but it’s not easy to rank high if you’re not following the right optimization tips. By using the techniques listed above, you can make sure that your blog posts are seen by as many people as possible and that they appear near the top of search results pages. And who knows – with a bit of luck and hard work, you might even make it onto Google’s coveted front page. Trying these tips will help you gain more traction from the Google News platform and gain an edge in this competitive domain.