Street Walking: Brand Mascots
Do you think your brand could benefit from a street character or mascot?
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Category: Marketing
Three Reasons Your Website Sucks
Simon shares three of the biggest small business website mistakes he has seen, and explains how to fix them.
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Street Walking: Window Shopping
A shoe store works to lure window shoppers in. What do you think could have been done better in this marketing example?
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Bonfire Buzz: Marketing Ideas
Marketing ideas galore! Read through these posts to get your creative juices flowing and inject some new energy into your marketing strategy.
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Street Walking: Branding Love
Jason gives us an example of business branding done right. Don’t you just “love” it?
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Photos from the Street: 3 Bad Marketing Examples
Jason shares three more bad marketing examples to help us become better marketers.
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5 Ways to Boost Your Brand Awareness
Want to generate more brand awareness for your business? Allison Canty from Grasshopper tells you how to do it.
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7 Ways to Increase Participation on Your Small Business Blog
Emily provides seven tips for getting your readers to participate on your small business blog.
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6 Ways to Drive More Traffic to Your Website or Blog
Jason provides tips and tools for generating more website traffic as you work to get the word out about your business.
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Bonfire Buzz: Word of Mouth
A new weekly series that shares some of the topics we’ve found interesting this week around the Bonfire. This week, it’s all about word of mouth.
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Why I Might Not Be Following You Back on Twitter
Following back (or not) on Twitter is always a big issue for those that use the social network. Here are some of my reasons for not following people back.
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How to Promote Yourself without Being a Jerk
Self-promotion doesn’t have to be icky. Here are a few ways to toot your own horn, and get others to help you out, without being a complete jerk about it.
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What We Learned from the NYT Small Business Summit
A recap of lessons learned from our participation in the NYT Small Business Summit.
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Marketing: It’s Just Like Dating! No, Really…
Allison explains how marketing is like dating. The goal during the dating stage is to see if your values are a match with your clients’ needs.
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Sample Marketing Plan Template
A one-page sample marketing plan template with targeted questions to help you fill in each section, as well as links to more marketing plan tips and resources.
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